Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionAssociated Banc-corp
Latest Disclosed Ownership652,877 shares
Latest Disclosed Value $ 187,741,309
Associated Banc-corp reports 5.05% decrease in ownership of GOOGL / Alphabet Inc.

On May 1, 2026 - Associated Banc-corp filed a 13F-HR form disclosing ownership of 652,877 shares of Alphabet Inc. (US:GOOGL) valued at $187,741,310 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 687,596 shares of Alphabet Inc.. This represents a change in shares of -5.05% during the quarter. The current value of the position is $234,376,314 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 652,877 -34,719 -5.05 187,741 -12.77 4.9707
2026-02-06 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 687,596 -10,496 -1.50 215,218 26.82 5.5095
2025-10-24 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 698,092 -45,086 -6.07 169,706 29.58 4.4665
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 743,178 -5,158 -0.69 130,970 13.18 3.7121
2025-05-09 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 748,336 11,704 1.59 115,723 -17.01 3.5284
2025-02-10 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 736,632 -23,492 -3.09 139,444 10.61 4.2007
2024-11-13 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 760,124 12,497 1.67 126,067 -7.43 3.7058
2024-08-01 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 747,627 1,154 0.15 136,180 20.87 4.2354
2024-05-09 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 746,473 49,439 7.09 112,665 15.71 3.5712
2024-02-09 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 697,034 1,680 0.24 97,369 7.00 3.3827
2023-11-09 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 695,354 9,485 1.38 90,994 10.84 3.5223
2023-08-07 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 685,869 -16,033 -2.28 82,099 12.76 3.1027
2023-05-09 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 701,902 3,079 0.44 72,808 18.09 2.9250
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 698,823 7,452 1.08 61,657 -6.76 2.5659
2022-11-09 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 691,371 657,068 1,915.48 66,130 -11.54 3.0557
2022-08-10 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 34,303 422 1.25 74,755 -20.67 3.2729
2022-05-11 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 33,881 10 0.03 94,235 -3.97 3.6289
2022-02-10 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 33,871 -359 -1.05 98,126 7.22 3.5977
2021-11-08 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 34,230 -2 -0.01 91,515 9.48 3.6164
2021-08-11 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 34,232 1,702 5.23 83,587 121.14 3.3071
2021-05-05 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 32,530 -4,515 -12.19 37,798 -41.78 2.3498
2021-02-11 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 37,045 -25 -0.07 64,927 19.50 2.5339
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 37,070 1,092 3.04 54,330 6.49 2.3372
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 35,978 1,286 3.71 51,018 26.56 2.3025
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 34,692 3,720 12.01 40,310 -2.83 2.1484
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 30,972 -475 -1.51 41,483 8.03 2.0663
2019-11-14 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 31,447 164 0.52 38,401 13.37 2.0649
2019-08-06 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 31,283 1,382 4.62 33,873 -3.74 1.8568
2019-05-07 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 29,901 3,528 13.38 35,190 27.69 2.0283
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 26,373 334 1.28 27,559 -12.32 1.7965
2018-11-07 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 26,039 2,067 8.62 31,431 16.11 1.7436
2018-08-07 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 23,972 -173 -0.72 27,069 8.09 1.5825
2018-05-07 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 24,145 -287 -1.17 25,042 -2.70 1.4242
2018-02-07 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 24,432 -558 -2.23 25,737 5.77 1.3882
2017-11-13 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 24,990 -25 -0.10 24,333 4.63 1.3423
2017-08-10 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 25,015 -377 -1.48 23,256 8.03 1.3192
2017-05-12 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 25,392 66 0.26 21,527 7.26 1.2815
2017-02-10 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 25,326 21 0.08 20,070 -1.36 1.2527
2016-11-10 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 25,305 38 0.15 20,347 14.46 1.2952
2016-08-11 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 25,267 249 1.00 17,776 -6.86 1.1416
2016-05-12 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 25,018 -2,753 -9.91 19,086 -11.66 1.2538
2016-02-12 2015-12-31 13F ALPHABET CAP STK CL A 02079K305 27,771 -2,901 -9.46 21,606 10.35 1.4258
2015-11-10 2015-09-30 13F GOOGLE CL A 38259P508 30,672 -1,857 -5.71 19,580 11.46 1.3658
2015-08-11 2015-06-30 13F GOOGLE CL A 38259P508 32,529 -259 -0.79 17,567 -3.41 1.1264
2015-05-12 2015-03-31 13F GOOGLE CL A 38259P508 32,788 1,358 4.32 18,188 9.05 1.1477
2015-02-12 2014-12-31 13F GOOGLE CL A 38259P508 31,430 5,568 21.53 16,678 9.59 1.0521
2014-11-05 2014-09-30 13F GOOGLE CL A 38259P508 25,862 2,527 10.83 15,218 11.54 0.9989
2014-08-13 2014-06-30 13F GOOGLE CL A 38259P508 23,335 6,856 41.60 13,643 -25.72 0.8872
2014-05-13 2014-03-31 13F GOOGLE CL A 38259P508 16,479 2,402 17.06 18,366 16.42 1.2665
2014-02-14 2013-12-31 13F GOOGLE CL A 38259P508 14,077 238 1.72 15,776 30.14 1.1329
2013-11-14 2013-09-30 13F GOOGLE CL A 38259P508 13,839 -352 -2.48 12,122 -2.98 0.9622
2013-08-13 2013-06-30 13F GOOGLE CL A 38259P508 14,191 14,191 12,494 1.0266
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.