Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionRitholtz Wealth Management
Latest Disclosed Ownership151,769 shares
Latest Disclosed Value $ 43,536,487
Ritholtz Wealth Management reports 8.57% increase in ownership of GOOG / Alphabet Inc.

On April 20, 2026 - Ritholtz Wealth Management filed a 13F-HR form disclosing ownership of 151,769 shares of Alphabet Inc. (US:GOOG) valued at $43,536,455 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 139,786 shares of Alphabet Inc.. This represents a change in shares of 8.57% during the quarter. The current value of the position is $53,981,198 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 151,769 11,983 8.57 43,536 -0.75 0.7552
2026-01-23 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 139,786 13,113 10.35 43,865 42.18 0.8007
2025-10-28 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 126,673 8,603 7.29 30,851 47.30 0.5998
2025-07-28 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 118,070 6,807 6.12 20,944 20.49 0.4624
2025-04-17 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 111,263 643 0.58 17,383 -17.49 0.5193
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 110,620 5,832 5.57 21,066 20.25 0.6187
2024-10-10 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 104,788 -1,989 -1.86 17,520 -10.55 0.5280
2024-08-01 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 106,777 5,264 5.19 19,585 26.71 0.6462
2024-04-24 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 101,513 2,111 2.12 15,456 10.34 0.5331
2024-01-18 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 99,402 -682 -0.68 14,009 6.15 0.5434
2023-10-13 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 100,084 -451 -0.45 13,196 8.51 0.5925
2023-07-17 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 100,535 20,346 25.37 12,162 45.83 0.5471
2023-04-20 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 80,189 13,432 20.12 8,340 40.79 0.4157
2023-01-19 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 66,757 -4,386 -6.17 5,923 -13.41 0.3307
2022-10-19 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 71,143 68,334 2,432.68 6,840 11.31 0.3632
2022-07-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 2,809 177 6.72 6,145 -16.41 0.3871
2022-04-14 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 2,632 151 6.09 7,351 2.40 0.4968
2022-01-18 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 2,481 196 8.58 7,179 17.88 0.4463
2021-10-14 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 2,285 179 8.50 6,090 15.36 0.4222
2021-07-20 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 2,106 298 16.48 5,279 41.15 0.3802
2021-05-12 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,808 215 13.50 3,740 34.00 0.3114
2021-01-19 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,593 485 43.77 2,791 71.44 0.2671
2020-10-23 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,108 273 32.69 1,628 37.97 0.1828
2020-07-15 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 835 112 15.49 1,180 40.31 0.1519
2020-04-09 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 723 220 43.74 841 24.96 0.1348
2020-01-17 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 503 7 1.41 673 11.24 0.0982
2019-10-17 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 496 15 3.12 605 16.35 0.0982
2019-07-15 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 481 61 14.52 520 5.48 0.0888
2019-04-12 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 420 -30 -6.67 493 5.79 0.0903
2019-01-18 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 450 13 2.97 466 -10.73 0.1056
2018-10-12 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 437 10 2.34 522 9.66 0.1322
2018-07-12 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 427 -66 -13.39 476 -6.48 0.1293
2018-04-17 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 493 7 1.44 509 0.00 0.1454
2018-01-23 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 486 178 57.79 509 72.54 0.1508
2017-10-17 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 308 4 1.32 295 6.88 0.1104
2017-08-04 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 304 304 276 0.1158
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.