Generac Holdings Inc.
US ˙ NYSE ˙ US3687361044

SecurityGNRC / Generac Holdings Inc.
InstitutionCreative Planning
Latest Disclosed Ownership35,064 shares
Latest Disclosed Value $ 6,849,006
Creative Planning ownership in GNRC / Generac Holdings Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 35,064 shares of Generac Holdings Inc. (US:GNRC) valued at $6,849,051 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 30,853 shares of Generac Holdings Inc.. This represents a change in shares of 13.65% during the quarter. The current value of the position is $10,004,110 USD.

Creative Planning has a history of taking positions in derivatives of the underlying security (GNRC) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

GNRC / Generac Holdings Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F GENERAC HLDGS COM 368736104 35,064 4,211 13.65 6,849 62.80 0.0046
2026-02-17 2025-12-31 13F GENERAC HLDGS COM 368736104 30,853 -4,757 -13.36 4,207 -29.42 0.0030
2025-11-14 2025-09-30 13F GENERAC HLDGS COM 368736104 35,610 4,855 15.79 5,961 35.35 0.0046
2025-08-08 2025-06-30 13F GENERAC HLDGS COM 368736104 30,755 1,075 3.62 4,404 17.19 0.0038
2025-05-15 2025-03-31 13F GENERAC HLDGS COM 368736104 29,680 669 2.31 3,759 -16.45 0.0035
2025-02-14 2024-12-31 13F GENERAC HLDGS COM 368736104 29,011 1,004 3.58 4,498 1.10 0.0044
2024-10-11 2024-09-30 13F GENERAC HLDGS COM 368736104 28,007 -835 -2.90 4,450 16.68 0.0044
2024-08-15 2024-06-30 13F GENERAC HLDGS COM 368736104 28,842 819 2.92 3,813 7.89 0.0041
2024-05-13 2024-03-31 13F GENERAC HLDGS COM 368736104 28,023 3,436 13.97 3,535 11.24 0.0039
2024-02-14 2023-12-31 13F GENERAC HLDGS COM 368736104 24,587 284 1.17 3,178 19.98 0.0059
2023-11-16 2023-09-30 13F GENERAC HLDGS COM 368736104 24,303 1,655 7.31 2,648 -21.59 0.0035
2023-07-21 2023-06-30 13F GENERAC HLDGS COM 368736104 22,648 5,571 32.62 3,377 83.13 0.0045
2023-05-15 2023-03-31 13F GENERAC HLDGS COM 368736104 17,077 -2,524 -12.88 1,844 -6.54 0.0027
2023-02-10 2022-12-31 13F GENERAC HLDGS COM 368736104 19,601 3,921 25.01 1,973 -29.36 0.0030
2022-11-03 2022-09-30 13F GENERAC HLDGS COM 368736104 15,680 9,418 150.40 2,793 111.75 0.0048
2022-08-15 2022-06-30 13F GENERAC HLDGS COM 368736104 6,262 1,975 46.07 1,319 3.53 0.0022
2022-05-16 2022-03-31 13F GENERAC HLDGS COM 368736104 4,287 1,818 73.63 1,274 46.61 0.0020
2022-02-11 2021-12-31 13F GENERAC HLDGS COM 368736104 2,469 -180 -6.80 869 -19.76 0.0014
2021-11-10 2021-09-30 13F GENERAC HLDGS COM 368736104 2,649 490 22.70 1,083 20.87 0.0019
2021-08-04 2021-06-30 13F GENERAC HLDGS COM 368736104 2,159 -932 -30.15 896 -11.46 0.0016
2021-04-30 2021-03-31 13F CreativePlanning COM 368736104 3,091 872 39.30 1,012 100.40 0.0020
2021-01-29 2020-12-31 13F GENERAC HLDGS COM 368736104 2,219 -180 -7.50 505 8.60 0.0011
2020-11-05 2020-09-30 13F GENERAC HLDGS COM 368736104 2,399 2,399 465 0.0012
2017-10-17 2017-09-30 13F GENERAC HLDGS COM 368736104 0 -5 -100.00 0 0.0000
2017-07-12 2017-06-30 13F GENERAC HLDGS COM 368736104 5 -555 -99.11 0 -100.00
2017-04-07 2017-03-31 13F GENERAC HLDGS COM 368736104 560 -100 -15.15 21 -22.22 0.0001
2017-01-09 2016-12-31 13F GENERAC HLDGS COM 368736104 660 160 32.00 27 50.00 0.0002
2016-10-12 2016-09-30 13F GENERAC HLDGS COM 368736104 500 0 0.00 18 5.88 0.0001
2016-07-12 2016-06-30 13F GENERAC HLDGS COM 368736104 500 0 0.00 17 -10.53 0.0001
2016-04-08 2016-03-31 13F GENERAC HLDGS COM 368736104 500 -210 -29.58 19 -9.52 0.0001
2016-01-11 2015-12-31 13F GENERAC HLDGS COM 368736104 710 0 0.00 21 0.00 0.0002
2015-10-09 2015-09-30 13F GENERAC HLDGS COM 368736104 710 710 0.00 21 0.0002
2015-07-09 2015-06-30 13F GENERAC HLDGS COM 368736104 0 -150 -100.00 0 -100.00
2015-04-13 2015-03-31 13F GENERAC HLDGS COM 368736104 150 150 0.00 7 0.0001
2015-01-29 2014-12-31 13F GENERAC HLDGS COM 368736104 0 -2,594 -100.00 0 -100.00
2014-10-10 2014-09-30 13F GENERAC HLDGS COM 368736104 2,594 -3,563 -57.87 105 -65.00 0.0012
2014-08-20 2014-06-30 13F GENERAC HLDGS COM 368736104 6,157 2,007 48.36 300 22.45 0.0039
2014-04-11 2014-03-31 13F GENERAC HLDGS COM 368736104 4,150 3,550 591.67 245 620.59 0.0037
2014-01-06 2013-12-31 13F GENERAC HLDGS COM 368736104 600 -1,600 -72.73 34 -63.83 0.0006
2013-10-10 2013-09-30 13F GENERAC HLDGS COM 368736104 2,200 200 10.00 94 27.03 0.0019
2013-07-09 2013-06-30 13F GENERAC HLDGS COM 368736104 2,000 2,000 74 0.0017
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-15 2023-03-31 13F GENERAC HLDGS COM Call 0 -100.00 0 n/a n/a n/a
2023-02-10 2022-12-31 13F GENERAC HLDGS COM Call 200 0.00 0 -100.00 n/a n/a n/a
2022-11-03 2022-09-30 13F GENERAC HLDGS COM Call 200 1 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.