General Mills, Inc.
US ˙ NYSE ˙ US3703341046

SecurityGIS / General Mills, Inc.
InstitutionToth Financial Advisory Corp
Latest Disclosed Ownership23,631 shares
Latest Disclosed Value $ 879,551
Toth Financial Advisory Corp ownership in GIS / General Mills, Inc.

On April 16, 2026 - Toth Financial Advisory Corp filed a 13F-HR form disclosing ownership of 23,631 shares of General Mills, Inc. (US:GIS) valued at $879,546 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 20, 2026 disclosing 33,523 shares of General Mills, Inc.. This represents a change in shares of -29.51% during the quarter. The current value of the position is $783,368 USD.

Toth Financial Advisory Corp has a history of taking positions in derivatives of the underlying security (GIS) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

GIS / General Mills, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F GENERAL MILLS COM 370334104 23,631 -9,892 -29.51 880 -43.58 0.0966
2026-01-20 2025-12-31 13F GENERAL MLS COM 370334104 33,523 -11,619 -25.74 1,559 -31.55 0.1693
2025-10-09 2025-09-30 13F GENERAL MLS COM 370334104 45,142 -11,911 -20.88 2,276 -22.98 0.2454
2025-07-14 2025-06-30 13F GENERAL MLS COM 370334104 57,053 -7,236 -11.26 2,956 -23.11 0.3448
2025-04-14 2025-03-31 13F GENERAL MLS COM 370334104 64,289 -3,982 -5.83 3,844 -11.72 0.4627
2025-01-21 2024-12-31 13F GENERAL MLS COM 370334104 68,271 -2,892 -4.06 4,354 -17.16 0.5121
2024-10-21 2024-09-30 13F GENERAL MLS COM 370334104 71,163 -27 -0.04 5,255 16.70 0.6205
2024-07-16 2024-06-30 13F GENERAL MLS COM 370334104 71,190 3,610 5.34 4,503 -4.76 0.5724
2024-04-16 2024-03-31 13F GENERAL MLS COM 370334104 67,580 1,627 2.47 4,729 10.06 0.5919
2024-01-26 2023-12-31 13F GENERAL MLS COM 370334104 65,953 -3,271 -4.73 4,296 -3.00 0.5827
2023-10-12 2023-09-30 13F GENERAL MLS COM 370334104 69,224 -1,519 -2.15 4,430 -18.36 0.6746
2023-07-24 2023-06-30 13F GENERAL MLS COM 370334104 70,743 -5,823 -7.61 5,426 -17.09 0.7848
2023-04-24 2023-03-31 13F GENERAL MLS COM 370334104 76,566 -8,642 -10.14 6,543 -8.41 1.0205
2023-01-24 2022-12-31 13F GENERAL MLS COM 370334104 85,208 -6,478 -7.07 7,145 1.71 1.1589
2022-10-14 2022-09-30 13F GENERAL MLS COM 370334104 91,686 2,139 2.39 7,024 3.97 1.2714
2022-07-25 2022-06-30 13F GENERAL MLS COM 370334104 89,547 5,665 6.75 6,756 18.94 1.1772
2022-04-26 2022-03-31 13F GENERAL MLS COM 370334104 83,882 3,149 3.90 5,680 4.41 0.8487
2022-01-31 2021-12-31 13F GENERAL MLS COM 370334104 80,733 11,216 16.13 5,440 30.83 0.7416
2021-10-20 2021-09-30 13F GENERAL MLS COM 370334104 69,517 1,309 1.92 4,158 0.05 0.6317
2021-07-26 2021-06-30 13F GENERAL MLS COM 370334104 68,208 3,269 5.03 4,156 4.37 0.6347
2021-04-20 2021-03-31 13F GENERAL MLS COM 370334104 64,939 -1,991 -2.97 3,982 1.19 0.6355
2021-01-25 2020-12-31 13F GENERAL MLS COM 370334104 66,930 -1,309 -1.92 3,935 -6.51 0.6745
2020-10-16 2020-09-30 13F GENERAL MLS COM 370334104 68,239 2,920 4.47 4,209 4.52 0.8083
2020-07-14 2020-06-30 13F GENERAL MLS COM 370334104 65,319 7,658 13.28 4,027 32.34 0.8721
2020-04-20 2020-03-31 13F GENERAL MLS COM 370334104 57,661 -1,024 -1.74 3,043 -3.18 0.8788
2020-01-27 2019-12-31 13F GENERAL MLS COM 370334104 58,685 8,651 17.29 3,143 13.96 0.6374
2019-10-15 2019-09-30 13F GENERAL MLS COM 370334104 50,034 5,967 13.54 2,758 19.19 0.6042
2019-07-17 2019-06-30 13F GENERAL MLS COM 370334104 44,067 4,964 12.69 2,314 14.33 0.5176
2019-04-15 2019-03-31 13F GENERAL MLS COM 370334104 39,103 8,276 26.85 2,024 68.67 0.4739
2019-01-22 2018-12-31 13F GENERAL MLS COM 370334104 30,827 -13,002 -29.67 1,200 -36.20 0.3281
2018-10-15 2018-09-30 13F GENERAL MLS COM 370334104 43,829 654 1.51 1,881 -1.57 0.4175
2018-07-23 2018-06-30 13F GENERAL MLS COM 370334104 43,175 -1,560 -3.49 1,911 -5.21 0.4481
2018-04-25 2018-03-31 13F GENERAL MLS COM 370334104 44,735 3,412 8.26 2,016 -17.71 0.4902
2018-02-06 2017-12-31 13F GENERAL MLS COM 370334104 41,323 1,337 3.34 2,450 18.36 0.5804
2017-10-11 2017-09-30 13F General Mills COM 370334104 39,986 -471 -1.16 2,070 -7.63 0.5226
2017-07-05 2017-06-30 13F General Mills COM 370334104 40,457 -971 -2.34 2,241 -8.34 0.5852
2017-04-03 2017-03-31 13F General Mills COM 370334104 41,428 -1,510 -3.52 2,445 -7.81 0.6495
2017-01-03 2016-12-31 13F General Mills COM 370334104 42,938 -1,112 -2.52 2,652 -5.76 0.7619
2016-10-13 2016-09-30 13F General Mills COM 370334104 44,050 -437 -0.98 2,814 -11.31 0.8259
2016-07-01 2016-06-30 13F General Mills COM 370334104 44,487 -938 -2.06 3,173 10.25 0.9677
2016-04-07 2016-03-31 13F General Mills COM 370334104 45,425 -521 -1.13 2,878 8.64 0.9410
2016-01-04 2015-12-31 13F General Mills COM 370334104 45,946 -574 -1.23 2,649 1.46 0.8768
2015-10-02 2015-09-30 13F General Mills COM 370334104 46,520 94 0.20 2,611 0.93 0.9564
2015-07-01 2015-06-30 13F General Mills COM 370334104 46,426 -315 -0.67 2,587 -2.23 0.8640
2015-04-10 2015-03-31 13F General Mills COM 370334104 46,741 4,704 11.19 2,646 18.02 0.8871
2015-01-06 2014-12-31 13F General Mills COM 370334104 42,037 624 1.51 2,242 7.32 0.7771
2014-10-01 2014-09-30 13F General Mills COM 370334104 41,413 571 1.40 2,089 -2.66 0.7884
2014-07-01 2014-06-30 13F General Mills COM 370334104 40,842 1,627 4.15 2,146 5.61 0.8151
2014-04-03 2014-03-31 13F General Mills COM 370334104 39,215 830 2.16 2,032 6.05 0.8232
2014-01-03 2013-12-31 13F General Mills COM 370334104 38,385 1,110 2.98 1,916 7.28 0.8129
2013-10-17 2013-09-30 13F General Mills COM 370334104 37,275 2,370 6.79 1,786 5.43 0.8368
2013-08-08 2013-06-30 13F General Mills COM 370334104 34,905 34,905 1,694 0.8338
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2020-04-20 2020-03-31 13F GENERAL MLS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-01-27 2019-12-31 13F GENERAL MLS COM Call 100 0.00 5 -16.67 n/a n/a n/a
2019-10-15 2019-09-30 13F GENERAL MLS COM Call 100 0.00 6 20.00 n/a n/a n/a
2019-07-17 2019-06-30 13F GENERAL MLS COM Call 100 0.00 5 0.00 n/a n/a n/a
2019-04-15 2019-03-31 13F GENERAL MLS COM Call 100 0.00 5 25.00 n/a n/a n/a
2019-01-22 2018-12-31 13F GENERAL MLS COM Call 100 -75.00 4 -76.47 n/a n/a n/a
2018-10-15 2018-09-30 13F GENERAL MLS COM Call 400 300.00 17 325.00 n/a n/a n/a
2018-07-23 2018-06-30 13F GENERAL MLS COM Call 100 4 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.