General Mills, Inc.
US ˙ NYSE ˙ US3703341046

SecurityGIS / General Mills, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership231,646 shares
Latest Disclosed Value $ 8,624,363
Advisor Group Holdings, Inc. ownership in GIS / General Mills, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 231,646 shares of General Mills, Inc. (US:GIS) valued at $8,621,864 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 204,017 shares of General Mills, Inc.. This represents a change in shares of 13.54% during the quarter. The current value of the position is $7,679,065 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (GIS) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

GIS / General Mills, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F GENERAL MILLS COM 370334104 231,646 27,629 13.54 8,624 -9.13 0.0073
2026-02-17 2025-12-31 13F GENERAL MLS COM 370334104 204,017 -84,844 -29.37 9,491 -34.06 0.0139
2025-11-14 2025-09-30 13F GENERAL MLS COM 370334104 288,861 46,261 19.07 14,394 9.44 0.0201
2025-09-04 2025-06-30 13F/A-1 ENERAL MLS COM 370334104 242,600 76,226 45.82 13,153 32.14 0.0234
2025-08-13 2025-06-30 13F ENERAL MLS COM 370334104 234,480 68,106 14,458 0.0167
2025-05-12 2025-03-31 13F GENERAL MLS COM 370334104 166,374 -47,220 -22.11 9,954 -23.96 0.0222
2025-06-06 2024-12-31 13F/A-1 GENERAL MLS COM 370334104 213,594 12,940 6.45 13,090 -11.71 0.0294
2025-02-07 2024-12-31 13F GENERAL MLS COM 370334104 187,550 -13,104 12,623 0.0322
2024-11-13 2024-09-30 13F GENERAL MLS COM 370334104 200,654 -3,969 -1.94 14,825 14.49 0.0334
2024-08-13 2024-06-30 13F GENERAL MLS COM 370334104 204,623 -37,250 -15.40 12,950 -23.51 0.0306
2024-05-10 2024-03-31 13F GENERAL MLS COM 370334104 241,873 -160,134 -39.83 16,930 -35.36 0.0378
2024-02-12 2023-12-31 13F GENERAL MLS COM 370334104 402,007 -161,091 -28.61 26,193 -27.32 0.0458
2023-11-13 2023-09-30 13F GENERAL MLS COM 370334104 563,098 193,569 52.38 36,040 27.21 0.0533
2023-08-21 2023-06-30 13F/A-1 GENERAL MLS COM 370334104 369,529 1,401 0.38 28,331 -10.00 0.0509
2023-08-10 2023-06-30 13F GENERAL MLS COM 370334104 885,197 517,069 27,815 0.0075
2023-05-12 2023-03-31 13F GENERAL MLS COM 370334104 368,128 -47,725 -11.48 31,478 -9.75 0.0592
2023-02-10 2022-12-31 13F GENERAL MLS COM 370334104 415,853 15,958 3.99 34,878 13.82 0.0706
2022-11-14 2022-09-30 13F GENERAL MLS COM 370334104 399,895 2,473 0.62 30,642 2.15 0.0700
2022-08-10 2022-06-30 13F GENERAL MLS COM 370334104 397,422 40,420 11.32 29,996 27.46 0.0661
2022-05-04 2022-03-31 13F GENERAL MLS COM 370334104 357,002 23,702 7.11 23,534 4.78 0.0457
2022-02-03 2021-12-31 13F GENERAL MLS COM 370334104 333,300 19,327 6.16 22,461 19.49 0.0425
2021-11-05 2021-09-30 13F GENERAL MLS COM 370334104 313,973 -6,129 -1.91 18,797 -3.66 0.0392
2021-08-02 2021-06-30 13F GENERAL MLS COM 370334104 320,102 21,898 7.34 19,512 6.72 0.0422
2021-05-13 2021-03-31 13F GENERAL MLS COM 370334104 298,204 3,599 1.22 18,283 5.51 0.0440
2021-02-10 2020-12-31 13F GENERAL MLS COM 370334104 294,605 1,818 0.62 17,328 -4.07 0.0463
2020-11-12 2020-09-30 13F GENERAL MLS COM 370334104 292,787 -11,550 -3.80 18,063 -3.77 0.0540
2020-08-14 2020-06-30 13F GENERAL MLS COM 370334104 304,337 -87,473 -22.33 18,771 3.35 0.0630
2020-05-18 2020-03-31 13F GENERAL MLS COM 370334104 391,810 391,810 18,163 0.0744
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F GENERAL MLS PUT Put 0 -100.00 0 -100.00 n/a n/a n/a
2026-02-17 2025-12-31 13F GENERAL MLS PUT Put 100 6 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.