Gen Digital Inc.
US ˙ NasdaqGS ˙ US6687711084

SecurityGEN / Gen Digital Inc.
InstitutionCreative Planning
Latest Disclosed Ownership92,956 shares
Latest Disclosed Value $ 1,750,370
Creative Planning ownership in GEN / Gen Digital Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 92,956 shares of Gen Digital Inc. (US:GEN) valued at $1,750,361 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 80,646 shares of Gen Digital Inc.. This represents a change in shares of 15.26% during the quarter. The current value of the position is $2,463,334 USD.

Creative Planning has a history of taking positions in derivatives of the underlying security (GEN) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

GEN / Gen Digital Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F GEN DIGITAL COM 668771108 92,956 12,310 15.26 1,750 -20.16 0.0012
2026-02-17 2025-12-31 13F GEN DIGITAL COM 668771108 80,646 3,180 4.11 2,193 -0.32 0.0016
2025-11-14 2025-09-30 13F GEN DIGITAL COM 668771108 77,466 2,525 3.37 2,199 -0.18 0.0017
2025-08-08 2025-06-30 13F GEN DIGITAL COM 668771108 74,941 6,740 9.88 2,203 21.71 0.0019
2025-05-15 2025-03-31 13F GEN DIGITAL COM 668771108 68,201 8,806 14.83 1,810 11.32 0.0017
2025-02-14 2024-12-31 13F GEN DIGITAL COM 668771108 59,395 3,555 6.37 1,626 6.21 0.0016
2024-10-11 2024-09-30 13F GEN DIGITAL COM 668771108 55,840 3,355 6.39 1,532 16.78 0.0015
2024-08-15 2024-06-30 13F GEN DIGITAL COM 668771108 52,485 11,024 26.59 1,311 41.27 0.0014
2024-05-13 2024-03-31 13F GEN DIGITAL COM 668771108 41,461 3,457 9.10 929 7.04 0.0010
2024-02-14 2023-12-31 13F GEN DIGITAL COM 668771108 38,004 -10,984 -22.42 867 0.12 0.0016
2023-11-16 2023-09-30 13F GEN DIGITAL COM 668771108 48,988 -3,733 -7.08 866 -11.36 0.0012
2023-07-21 2023-06-30 13F GEN DIGITAL COM 668771108 52,721 659 1.27 978 9.41 0.0013
2023-05-15 2023-03-31 13F GEN DIGITAL COM 668771108 52,062 -4,865 -8.55 893 -26.74 0.0013
2023-02-10 2022-12-31 13F GEN DIGITAL COM 668771108 56,927 9,069 18.95 1,220 26.45 0.0018
2022-11-03 2022-09-30 13F NORTONLIFELOCK COM 668771108 47,858 3,553 8.02 964 -0.92 0.0017
2022-08-15 2022-06-30 13F NORTONLIFELOCK COM 668771108 44,305 4,672 11.79 973 -7.42 0.0016
2022-05-16 2022-03-31 13F NORTONLIFELOCK COM 668771108 39,633 8,587 27.66 1,051 30.24 0.0016
2022-02-11 2021-12-31 13F NORTONLIFELOCK COM 668771108 31,046 -3,886 -11.12 807 -8.71 0.0013
2021-11-10 2021-09-30 13F NORTONLIFELOCK COM 668771108 34,932 12,276 54.18 884 43.27 0.0016
2021-08-04 2021-06-30 13F NORTONLIFELOCK COM 668771108 22,656 2,352 11.58 617 42.82 0.0011
2021-04-30 2021-03-31 13F CreativePlanning COM 668771108 20,304 1,335 7.04 432 9.64 0.0009
2021-01-29 2020-12-31 13F NORTONLIFELOCK COM 668771108 18,969 1,803 10.50 394 10.06 0.0009
2020-11-05 2020-09-30 13F NORTONLIFELOCK COM 668771108 17,166 3,065 21.74 358 27.86 0.0009
2020-07-23 2020-06-30 13F NORTONLIFELOCK COM 668771108 14,101 -2,608 -15.61 280 -10.54 0.0008
2020-05-05 2020-03-31 13F NORTONLIFELOCK COM 668771108 16,709 -10,112 -37.70 313 -54.24 0.0011
2020-01-30 2019-12-31 13F NORTONLIFELOCK COM 668771108 26,821 26,821 684 0.0021
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2020-05-05 2020-03-31 13F NORTONLIFELOCK COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-01-30 2019-12-31 13F NORTONLIFELOCK COM Call 200 1 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.