Flowers Foods, Inc.
US ˙ NYSE ˙ US3434981011

SecurityFLO / Flowers Foods, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership12,331 shares
Latest Disclosed Value $ 100,490
Advisor Group Holdings, Inc. reports 45.62% decrease in ownership of FLO / Flowers Foods, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 12,331 shares of Flowers Foods, Inc. (US:FLO) valued at $100,498 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 22,675 shares of Flowers Foods, Inc.. This represents a change in shares of -45.62% during the quarter. The current value of the position is $89,646 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F FLOWERS FOODS COM 343498101 12,331 -10,344 -45.62 100 -59.35 0.0001
2026-02-17 2025-12-31 13F FLOWERS FOODS COM 343498101 22,675 -45,758 -66.87 247 -75.81 0.0004
2025-11-14 2025-09-30 13F FLOWERS FOODS COM 343498101 68,433 54,898 405.60 1,018 370.83 0.0014
2025-09-04 2025-06-30 13F/A-1 LOWERS FOODS COM 343498101 13,535 5,959 78.66 217 50.00 0.0004
2025-08-13 2025-06-30 13F LOWERS FOODS COM 343498101 5,774 -1,802 106 0.0001
2025-05-12 2025-03-31 13F FLOWERS FOODS COM 343498101 7,576 -10,866 -58.92 144 -62.20 0.0003
2025-06-06 2024-12-31 13F/A-1 FLOWERS FOODS COM 343498101 18,442 15,316 489.96 381 429.17 0.0009
2025-02-07 2024-12-31 13F FLOWERS FOODS COM 343498101 16,612 13,486 345 0.0009
2024-11-13 2024-09-30 13F FLOWERS FOODS COM 343498101 3,126 -16,101 -83.74 72 -83.10 0.0002
2024-08-13 2024-06-30 13F FLOWERS FOODS COM 343498101 19,227 5,787 43.06 427 33.54 0.0010
2024-05-10 2024-03-31 13F FLOWERS FOODS COM 343498101 13,440 -2,627 -16.35 319 -11.39 0.0007
2024-02-12 2023-12-31 13F FLOWERS FOODS COM 343498101 16,067 -4,507 -21.91 360 -21.05 0.0006
2023-11-13 2023-09-30 13F FLOWERS FOODS COM 343498101 20,574 7,936 62.79 456 45.22 0.0007
2023-08-21 2023-06-30 13F/A-1 FLOWERS FOODS COM 343498101 12,638 336 2.73 314 -6.82 0.0006
2023-08-10 2023-06-30 13F FLOWERS FOODS COM 343498101 12,638 336 314 0.0001
2023-05-12 2023-03-31 13F FLOWERS FOODS COM 343498101 12,302 -2,749 -18.26 337 -21.81 0.0006
2023-02-10 2022-12-31 13F FLOWERS FOODS COM 343498101 15,051 364 2.48 432 19.39 0.0009
2022-11-14 2022-09-30 13F FLOWERS FOODS COM 343498101 14,687 1,266 9.43 361 1.98 0.0008
2022-08-10 2022-06-30 13F FLOWERS FOODS COM 343498101 13,421 814 6.46 354 9.60 0.0008
2022-05-04 2022-03-31 13F FLOWERS FOODS COM 343498101 12,607 2,765 28.09 323 19.19 0.0006
2022-02-03 2021-12-31 13F FLOWERS FOODS COM 343498101 9,842 -770 -7.26 271 7.54 0.0005
2021-11-05 2021-09-30 13F FLOWERS FOODS COM 343498101 10,612 210 2.02 252 0.40 0.0005
2021-08-02 2021-06-30 13F FLOWERS FOODS COM 343498101 10,402 -7,094 -40.55 251 -39.66 0.0005
2021-05-13 2021-03-31 13F FLOWERS FOODS COM 343498101 17,496 9,115 108.76 416 118.95 0.0010
2021-02-10 2020-12-31 13F FLOWERS FOODS COM 343498101 8,381 1,722 25.86 190 17.28 0.0005
2020-11-12 2020-09-30 13F FLOWERS FOODS COM 343498101 6,659 1,431 27.37 162 38.46 0.0005
2020-08-14 2020-06-30 13F FLOWERS FOODS COM 343498101 5,228 -4,267 -44.94 117 -40.31 0.0004
2020-05-18 2020-03-31 13F FLOWERS FOODS COM 343498101 9,495 9,495 196 0.0008
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.