Electronic Arts Inc.
US ˙ NasdaqGS ˙ US2855121099

SecurityEA / Electronic Arts Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership21,192 shares
Latest Disclosed Value $ 4,320,413
Baird Financial Group, Inc. reports 42.01% decrease in ownership of EA / Electronic Arts Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 21,192 shares of Electronic Arts Inc. (US:EA) valued at $4,320,413 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 36,544 shares of Electronic Arts Inc.. This represents a change in shares of -42.01% during the quarter. The current value of the position is $4,294,135 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ELECTRONIC ARTS COM 285512109 21,192 -15,352 -42.01 4,320 -42.15 0.0036
2026-02-13 2025-12-31 13F ELECTRONIC ARTS INC COM COMMON 285512109 36,544 -18,852 -34.03 7,467 -33.17 0.0116
2025-11-13 2025-09-30 13F ELECTRONIC ARTS COMMON 285512109 55,396 -73,136 -56.90 11,173 -45.57 0.0180
2025-08-13 2025-06-30 13F ELECTRONIC ARTS INC COM COMMON 285512109 128,532 -1,516 -1.17 20,527 9.22 0.0360
2025-05-15 2025-03-31 13F ELECTRONIC ARTS INC COM COMMON 285512109 130,048 -28,705 -18.08 18,795 -19.08 0.0362
2025-02-14 2024-12-31 13F ELECTRONIC ARTS COMMON 285512109 158,753 33,146 26.39 23,226 28.91 0.0444
2024-11-14 2024-09-30 13F ELECTRONIC ARTS COMMON 285512109 125,607 29,996 31.37 18,017 35.25 0.0350
2024-08-14 2024-06-30 13F ELECTRONIC ARTS COMMON 285512109 95,611 4,763 5.24 13,321 10.53 0.0276
2024-05-14 2024-03-31 13F ELECTRONIC ARTS COMMON 285512109 90,848 6,893 8.21 12,053 4.94 0.0253
2024-02-14 2023-12-31 13F ELECTRONIC ARTS COMMON 285512109 83,955 4,561 5.74 11,486 20.15 0.0262
2023-11-13 2023-09-30 13F ELECTRONIC ARTS COMMON 285512109 79,394 1,668 2.15 9,559 -5.18 0.0261
2023-08-11 2023-06-30 13F ELECTRONIC ARTS COMMON 285512109 77,726 39,975 105.89 10,081 121.71 0.0266
2023-05-15 2023-03-31 13F ELECTRONIC ARTS COMMON 285512109 37,751 -2,859 -7.04 4,547 113,575.00 0.0112
2023-02-13 2022-12-31 13F ELECTRONIC ARTS COMMON 285512109 40,610 1,324 3.37 5 -99.91 0.0131
2022-11-15 2022-09-30 13F ELECTRONIC ARTS COMMON 285512109 39,286 993 2.59 4,546 -2.40 0.0134
2022-08-08 2022-06-30 13F ELECTRONIC ARTS COMMON 285512109 38,293 -49,482 -56.37 4,658 -58.05 0.0129
2022-05-13 2022-03-31 13F ELECTRONIC ARTS COMMON 285512109 87,775 11,872 15.64 11,104 10.92 0.0274
2022-02-09 2021-12-31 13F ELECTRONIC ARTS INC COM COMMON 285512109 75,903 -1,928 -2.48 10,011 -9.57 0.0234
2021-11-12 2021-09-30 13F ELECTRONIC ARTS INC COM COMMON 285512109 77,831 -108,751 -58.29 11,071 -58.75 0.0283
2021-08-11 2021-06-30 13F ELECTRONIC ARTS INC COM COMMON 285512109 186,582 64,841 53.26 26,836 62.84 0.0698
2021-05-13 2021-03-31 13F ELECTRONIC ARTS INC COM COMMON 285512109 121,741 -37,300 -23.45 16,480 -27.84 0.0462
2021-02-11 2020-12-31 13F ELECTRONIC ARTS INC COM COMMON 285512109 159,041 11,478 7.78 22,839 18.68 0.0683
2020-11-12 2020-09-30 13F ELECTRONIC ARTS INC COM COMMON 285512109 147,563 8,445 6.07 19,244 4.75 0.0659
2020-10-22 2020-06-30 13F/A-1 ELECTRONIC ARTS INC COM COMMON 285512109 139,118 15,770 12.78 18,371 48.68 0.0692
2020-08-14 2020-06-30 13F ELECTRONIC ARTS INC COM COMMON 285512109 114,091 -9,257 12,267 24,310.4070
2020-05-14 2020-03-31 13F ELECTRONIC ARTS INC COM COMMON 285512109 123,348 -9,147 -6.90 12,356 -13.26 0.0564
2020-02-14 2019-12-31 13F ELECTRONIC ARTS COMMON 285512109 132,495 -21,215 -13.80 14,245 -5.26 0.0511
2019-11-14 2019-09-30 13F ELECTRONIC ARTS Common 285512109 153,710 19,152 14.23 15,036 10.35 0.0592
2019-08-14 2019-06-30 13F ELECTRONIC ARTS COMMON 285512109 134,558 84,396 168.25 13,626 167.28 0.0530
2019-05-14 2019-03-31 13F ELECTRONIC ARTS COMMON 285512109 50,162 -66,374 -56.96 5,098 -44.56 0.0298
2019-02-14 2018-12-31 13F ELECTRONIC ARTS COMMON 285512109 116,536 56,525 94.19 9,196 30.35 0.0624
2018-11-13 2018-09-30 13F Electronic Arts COMMON 285512109 60,011 23,215 63.09 7,055 35.96 0.0442
2018-08-13 2018-06-30 13F ELECTRONIC ARTS COMMON 285512109 36,796 3,174 9.44 5,189 27.31 0.0352
2018-05-14 2018-03-31 13F ELECTRONIC ARTS COMMON 285512109 33,622 11,091 49.23 4,076 72.20 0.0287
2018-02-09 2017-12-31 13F ELECTRONIC ARTS COMMON 285512109 22,531 11,239 99.53 2,367 77.57 0.0168
2017-11-14 2017-09-30 13F ELECTRONIC ARTS COMMON 285512109 11,292 7,937 236.57 1,333 275.49 0.0101
2017-08-14 2017-06-30 13F ELECTRONIC ARTS COMMON 285512109 3,355 -170 -4.82 355 12.34 0.0028
2017-06-19 2017-03-31 13F/A-1 ELECTRONIC ARTS COMMON 285512109 3,525 635 21.97 316 38.60 0.0026
2017-05-09 2017-03-31 13F ELECTRONIC ARTS COMMON 285512109 3,525 316
2017-02-10 2016-12-31 13F ELECTRONIC ARTS COMMON 285512109 2,890 -440 -13.21 228 -19.72 0.0020
2016-11-10 2016-09-30 13F ELECTRONIC ARTS COMMON 285512109 3,330 440 15.22 284 29.68 0.0025
2016-08-11 2016-06-30 13F ELECTRONIC ARTS COMMON 285512109 2,890 -4,335 -60.00 219 -54.18 0.0020
2016-05-12 2016-03-31 13F ELECTRONIC ARTS COMMON 285512109 7,225 -1,906 -20.87 478 -23.76 0.0046
2016-02-11 2015-12-31 13F ELECTRONIC ARTS COMMON 285512109 9,131 -487 -5.06 627 -3.83 0.0063
2015-11-12 2015-09-30 13F ELECTRONIC ARTS COMMON 285512109 9,618 -418 -4.17 652 -2.40 0.0069
2015-08-14 2015-06-30 13F ELECTRONIC ARTS COMMON 285512109 10,036 10,036 668 0.0066
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.