Salesforce, Inc.
US ˙ NYSE ˙ US79466L3024

SecurityCRM / Salesforce, Inc.
InstitutionPinnacle Associates Ltd
Latest Disclosed Ownership38,658 shares
Latest Disclosed Value $ 7,216,208
Pinnacle Associates Ltd ownership in CRM / Salesforce, Inc.

On April 21, 2026 - Pinnacle Associates Ltd filed a 13F-HR form disclosing ownership of 38,658 shares of Salesforce, Inc. (US:CRM) valued at $7,216,289 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 5, 2026 disclosing 35,747 shares of Salesforce, Inc.. This represents a change in shares of 8.14% during the quarter. The current value of the position is $7,368,601 USD.

Pinnacle Associates Ltd has a history of taking positions in derivatives of the underlying security (CRM) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CRM / Salesforce, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F SALESFORCE COM 79466L302 38,658 2,911 8.14 7,216 -23.79 0.0925
2026-02-05 2025-12-31 13F SALESFORCE COM 79466L302 35,747 -333 -0.92 9,470 10.75 0.1196
2025-11-13 2025-09-30 13F SALESFORCE COM 79466L302 36,080 887 2.52 8,551 -10.90 0.1135
2025-08-04 2025-06-30 13F SALESFORCE COM 79466L302 35,193 1,233 3.63 9,597 5.30 0.1389
2025-05-06 2025-03-31 13F SALESFORCE COM 79466L302 33,960 788 2.38 9,114 -17.83 0.1335
2025-02-14 2024-12-31 13F SALESFORCE COM 79466L302 33,172 1,508 4.76 11,091 33.12 0.1505
2024-10-25 2024-09-30 13F SALESFORCE COM 79466L302 31,664 332 1.06 8,332 3.43 0.1417
2024-07-30 2024-06-30 13F SALESFORCE COM 79466L302 31,332 -532 -1.67 8,056 -16.06 0.1261
2024-04-26 2024-03-31 13F SALESFORCE COM 79466L302 31,864 200 0.63 9,597 15.18 0.1513
2024-01-19 2023-12-31 13F SALESFORCE COM 79466L302 31,664 206 0.65 8,332 30.62 0.1402
2023-10-24 2023-09-30 13F SALESFORCE COM 79466L302 31,458 -626 -1.95 6,379 -5.90 0.1186
2023-07-27 2023-06-30 13F SALESFORCE COM 79466L302 32,084 949 3.05 6,778 8.97 0.1176
2023-05-05 2023-03-31 13F SALESFORCE COM 79466L302 31,135 1,632 5.53 6,220 59.04 0.1272
2023-02-01 2022-12-31 13F/A-1 SALESFORCE COM 79466L302 29,503 10,836 58.05 3,912 45.66 0.0852
2023-01-25 2022-12-31 13F SALESFORCE COM 79466L302 33,611 14,944 5,154 0.0001
2022-11-01 2022-09-30 13F SALESFORCE COM 79466L302 18,667 158 0.85 2,685 -12.11 0.0616
2022-08-02 2022-06-30 13F SALESFORCE COM 79466L302 18,509 -882 -4.55 3,055 -25.80 0.0666
2022-05-05 2022-03-31 13F SALESFORCE COM COM 79466L302 19,391 4,398 29.33 4,117 8.06 0.0729
2022-02-02 2021-12-31 13F SALESFORCE COM COM 79466L302 14,993 1,378 10.12 3,810 3.17 0.0657
2021-10-19 2021-09-30 13F SALESFORCE COM COM 79466L302 13,615 161 1.20 3,693 12.39 0.0681
2021-08-02 2021-06-30 13F SALESFORCE COM COM 79466L302 13,454 -3,635 -21.27 3,286 -9.25 0.0594
2021-05-12 2021-03-31 13F SALESFORCE COM COM 79466L302 17,089 1,898 12.49 3,621 7.13 0.0691
2021-01-26 2020-12-31 13F SALESFORCE COM COM 79466L302 15,191 4,495 42.03 3,380 25.74 0.0686
2020-10-23 2020-09-30 13F SALESFORCE COM COM 79466L302 10,696 -36,124 -77.16 2,688 -69.35 0.0638
2020-08-14 2020-06-30 13F SALESFORCE COM COM 79466L302 46,820 -11,433 -19.63 8,771 4.58 0.2163
2020-05-13 2020-03-31 13F SALESFORCE COM COM 79466L302 58,253 1,191 2.09 8,387 -9.63 0.2548
2020-02-03 2019-12-31 13F SALESFORCE COM COM 79466L302 57,062 3,549 6.63 9,281 16.85 0.2032
2019-11-08 2019-09-30 13F SALESFORCE COM COM 79466L302 53,513 -2,272 -4.07 7,943 -6.16 0.1871
2019-08-05 2019-06-30 13F SALESFORCE COM COM 79466L302 55,785 10,760 23.90 8,464 18.69 0.1982
2019-05-10 2019-03-31 13F SALESFORCE COM COM 79466L302 45,025 12,530 38.56 7,131 60.21 0.1611
2019-02-05 2018-12-31 13F SALESFORCE COM COM 79466L302 32,495 1,350 4.33 4,451 -10.14 0.1149
2018-11-09 2018-09-30 13F SALESFORCE COM COM 79466L302 31,145 -4,000 -11.38 4,953 3.32 0.1028
2018-08-08 2018-06-30 13F SALESFORCE COM COM 79466L302 35,145 0 0.00 4,794 17.30 0.0986
2018-05-11 2018-03-31 13F SALESFORCE COM COM 79466L302 35,145 -4,570 -11.51 4,087 0.67 0.0801
2018-02-12 2017-12-31 13F SALESFORCE COM COM 79466L302 39,715 303 0.77 4,060 10.27 0.0780
2017-11-13 2017-09-30 13F SALESFORCE COM COM 79466L302 39,412 -225 -0.57 3,682 7.25 0.0679
2017-08-09 2017-06-30 13F SALESFORCE COM COM 79466L302 39,637 -250 -0.63 3,433 4.35 0.0660
2017-05-09 2017-03-31 13F SALESFORCE COM COM 79466L302 39,887 1,757 4.61 3,290 26.05 0.0628
2017-02-10 2016-12-31 13F SALESFORCE COM COM 79466L302 38,130 38,130 2,610 0.0527
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2020-02-03 2019-12-31 13F SALESFORCE COM COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-11-08 2019-09-30 13F SALESFORCE COM COM Call 5,000 742 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.