The Clorox Company
US ˙ NYSE ˙ US1890541097

SecurityCLX / The Clorox Company
InstitutionIFP Advisors, Inc
Latest Disclosed Ownership2,308 shares
Latest Disclosed Value $ 239,178
IFP Advisors, Inc reports 58.97% decrease in ownership of CLX / The Clorox Company

On April 13, 2026 - IFP Advisors, Inc filed a 13F-HR form disclosing ownership of 2,308 shares of The Clorox Company (US:CLX) valued at $239,178 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 5,625 shares of The Clorox Company. This represents a change in shares of -58.97% during the quarter. The current value of the position is $206,866 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F CLOROX CO DEL cs 189054109 2,308 -3,317 -58.97 239 -57.85 0.0050
2026-02-06 2025-12-31 13F CLOROX CO DEL cs 189054109 5,625 56 1.01 567 -17.35 0.0127
2026-02-06 2025-09-30 13F/A-1 CLOROX CO DEL cs 189054109 5,569 280 5.29 687 8.03 0.0178
2025-12-02 2025-09-30 13F CLOROX CO DEL cs 189054109 5,428 139 704 0.0182
2025-07-24 2025-06-30 13F CLOROX CO DEL cs 189054109 5,289 428 8.80 635 -11.19 0.0181
2025-05-05 2025-03-31 13F CLOROX CO DEL cs 189054109 4,861 345 7.64 716 -2.46 0.0221
2025-02-04 2024-12-31 13F CLOROX CO DEL cs 189054109 4,516 653 16.90 733 16.53 0.0240
2025-02-04 2024-09-30 13F CLOROX CO DEL cs 189054109 3,863 2,237 137.58 629 184.62 0.0227
2024-07-30 2024-06-30 13F CLOROX CO DEL cs 189054109 1,626 205 14.43 222 1.84 0.0088
2024-07-30 2024-03-31 13F CLOROX CO DEL cs 189054109 1,421 190 15.43 218 24.00 0.0095
2024-01-09 2023-12-31 13F CLOROX CO DEL cs 189054109 1,231 -724 -37.03 175 -31.64 0.0083
2023-10-12 2023-09-30 13F CLOROX CO DEL cs 189054109 1,955 314 19.13 256 -1.54 0.0115
2023-08-14 2023-06-30 13F/A-1 CLOROX CO DEL cs 189054109 1,641 12 0.74 261 122.22 0.0109
2023-08-04 2023-06-30 13F CLOROX CO DEL cs 189054109 1,641 12 118 0.0055
2023-04-18 2023-03-31 13F CLOROX CO DEL cs 189054109 1,629 -1,087 -40.02 117 0.0051
2023-02-07 2022-12-31 13F CLOROX CO DEL cs 189054109 2,716 -1,758 -39.29 0 -100.00 0.0057
2022-11-08 2022-09-30 13F CLOROX CO DEL cs 189054109 4,474 328 7.91 343 9.58 0.0089
2022-09-06 2022-06-30 13F/A-1 CLOROX CO DEL cs 189054109 4,146 0 0.00 313 0.00 0.0100
2022-08-12 2022-06-30 13F CLOROX CO DEL COM Stock 189054109 13 -4,133 1 0.0018
2022-09-06 2022-03-31 13F/A-1 CLOROX CO DEL cs 189054109 4,146 1,583 61.76 313 -30.13 0.0100
2022-08-08 2022-03-31 13F CLOROX CO DEL COM Stock 189054109 2,644 81 195 0.0040
2022-01-12 2021-12-31 13F CLOROX CO DEL COM Stock 189054109 2,563 -96 -3.61 448 1.36 0.0088
2021-10-06 2021-09-30 13F CLOROX CO DEL COM Stock 189054109 2,659 1,088 69.26 442 56.18 0.0088
2021-07-13 2021-06-30 13F CLOROX CO DEL COM Stock 189054109 1,571 -327 -17.23 283 -23.31 0.0059
2021-04-30 2021-03-31 13F CLOROX CO DEL COM Stock 189054109 1,898 164 9.46 369 5.73 0.0072
2021-01-25 2020-12-31 13F CLOROX CO DEL COM Stock 189054109 1,734 -710 -29.05 349 -32.36 0.0141
2020-10-29 2020-09-30 13F CLOROX CO DEL COM Stock 189054109 2,444 262 12.01 516 8.63 0.0308
2020-08-05 2020-06-30 13F CLOROX CO DEL COM Stock 189054109 2,182 247 12.76 475 40.95 0.0376
2020-05-12 2020-03-31 13F CLOROX CO DEL COM Stock 189054109 1,935 2 0.10 337 15.41 0.0340
2020-01-17 2019-12-31 13F CLOROX CO DEL COM Stock 189054109 1,933 -208 -9.72 292 -10.15 0.0219
2019-11-07 2019-09-30 13F CLOROX CO DEL COM Stock 189054109 2,141 625 41.23 325 33.20 0.0218
2019-05-15 2019-03-31 13F CLOROX Stock 189054109 1,516 -7,143 -82.49 244 -81.60 0.0333
2019-06-03 2018-12-31 13F/A-10 CLOROX CO DEL COM Stock 189054109 8,659 -2,370 -21.49 1,326 -20.07 0.0808
2019-01-23 2018-12-31 13F CLOROX CO DEL COM Stock 189054109 8,659 -2,370 1,326 0.0808
2019-06-03 2018-09-30 13F/A-9 CLOROX CO DEL COM Stock 189054109 11,029 -1,467 -11.74 1,659 -1.83 0.0676
2018-10-25 2018-09-30 13F CLOROX CO DEL COM Stock 189054109 11,029 -1,467 1,659 0.0676
2019-06-03 2018-06-30 13F/A-8 CLOROX CO DEL COM Stock 189054109 12,496 1,070 9.36 1,690 -0.59 0.0711
2018-08-07 2018-06-30 13F CLOROX CO DEL COM Stock 189054109 12,496 1,288 1,690
2019-06-03 2018-03-31 13F/A-7 CLOROX CO DEL COM Stock 189054109 11,426 0 0.00 1,700 0.00 0.0771
2018-05-09 2018-03-31 13F CLOROX CO DEL COM Stock 189054109 11,208 -218 1,492
2019-06-03 2017-12-31 13F/A-6 CLOROX CO DEL COM Stock 189054109 11,426 -7,061 -38.19 1,700 -30.30 0.0771
2018-01-24 2017-12-31 13F CLOROX CO DEL COM Stock 189054109 11,426 -7,061 1,700
2017-10-30 2017-09-30 13F CLOROX CO DEL COM Stock 189054109 18,487 -312 -1.66 2,439 -2.63 0.0968
2019-06-03 2017-06-30 13F/A-5 CLOROX CO DEL COM Stock 189054109 18,799 53 0.28 2,505 -0.91 0.1062
2017-07-31 2017-06-30 13F CLOROX CO DEL COM Stock 189054109 18,799 53 2,505
2019-06-03 2017-03-31 13F/A-4 CLOROX CO DEL COM Stock 189054109 18,746 -772 -3.96 2,528 7.90 0.1101
2017-04-26 2017-03-31 13F CLOROX CO DEL COM Stock 189054109 18,746 -772 2,528
2019-06-03 2016-12-31 13F/A-3 CLOROX CO DEL COM Stock 189054109 19,518 8,554 78.02 2,343 70.77 0.1131
2017-02-14 2016-12-31 13F CLOROX CO DEL COM Stock 189054109 19,518 8,554 2,343
2016-11-04 2016-09-30 13F CLOROX CO DEL COM Stock 189054109 10,964 -474 -4.14 1,372 -13.33 0.0713
2019-06-03 2016-06-30 13F/A-2 CLOROX CO DEL COM Stock 189054109 11,438 9,922 654.49 1,583 548.77 0.0884
2016-08-22 2016-06-30 13F CLOROX CO DEL COM Stock 189054109 11,438 9,922 1,583
2019-06-03 2016-03-31 13F/A-1 CLOROX Stock 189054109 1,516 -9,309 -86.00 244 -82.23 0.0333
2016-05-02 2016-03-31 13F CLOROX CO DEL COM Stock 189054109 11,816 991 1,490
2016-02-11 2015-12-31 13F CLOROX Stock 189054109 10,825 10,825 1,373 0.0922
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.