Bread Financial Holdings, Inc.
US ˙ NYSE

SecurityBFH / Bread Financial Holdings, Inc.
InstitutionTurtle Creek Asset Management Inc.
Latest Disclosed Ownership2,551,432 shares
Ownership 5.60%
Turtle Creek Asset Management Inc. ownership in BFH / Bread Financial Holdings, Inc.

2026-02-17 - Turtle Creek Asset Management Inc. has filed an SCHEDULE 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 2,551,432 shares of Bread Financial Holdings, Inc. (US:BFH). This represents 5.6 percent ownership of the company. In their previous filing dated 2025-02-14 , Turtle Creek Asset Management Inc. had reported owning 3,740,994 shares, indicating a decrease of -31.80 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2026-02-17 2026-02-17 13G/A 3,740,994 2,551,432 -31.80 5.60 -25.33
2025-02-14 2025-02-14 13G/A 4,583,616 3,740,994 -18.38 7.50 -18.48
2024-11-14 2024-11-14 13G/A 5,452,961 4,583,616 -15.94 9.20 -17.12
2024-02-14 2024-02-14 13G/A 5,797,961 5,452,961 -5.95 11.10 -4.31
2023-06-12 2023-06-12 13G/A 4,266,381 5,797,961 35.90 11.60 34.88
2023-02-14 2023-02-14 13G 4,266,381 8.60

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-19 2026-03-31 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 2,431,102 -120,330 -4.72 182,065 -3.61 6.8109
2026-05-15 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,975,507 2,424,075 372,616 9.4963
2026-02-13 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 2,551,432 -732,114 -22.30 188,883 3.14 8.3124
2025-11-14 2025-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 3,283,546 -311,050 -8.65 183,123 -10.81 5.5267
2025-08-14 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 3,594,596 -410,151 -10.24 205,323 2.38 5.9601
2025-05-15 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,004,747 263,753 7.05 200,558 -12.20 5.6390
2025-02-14 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 3,740,994 -842,622 -18.38 228,425 4.74 5.9390
2024-11-14 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,583,616 -97,895 -2.09 218,088 4.54 5.2331
2024-08-14 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,681,511 -246,450 -5.00 208,608 13.67 5.3707
2024-05-15 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,927,961 -525,000 -9.63 183,517 2.17 4.4770
2024-02-14 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 5,452,961 -345,000 -5.95 179,621 -9.42 4.7418
2023-11-14 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 5,797,961 0 0.00 198,290 8.95 5.6622
2023-08-14 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 5,797,961 853,151 17.25 181,998 21.39 5.2168
2023-05-15 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,944,810 678,429 15.90 149,927 -6.69 4.6447
2023-02-14 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,266,381 -301,781 -6.61 160,672 11.83 5.6637
2022-11-14 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,568,162 1,005,802 28.23 143,669 8.82 5.9586
2022-08-12 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 3,562,360 1,365,754 62.18 132,021 7.04 5.1132
2022-05-13 2022-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 2,196,606 365,818 19.98 123,339 1.20 4.3148
2022-02-14 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 1,830,788 812,699 79.83 121,876 18.65 4.0378
2021-11-12 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 1,018,089 96,370 10.46 102,715 6.96 3.9224
2021-08-13 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 921,719 19,850 2.20 96,034 -5.00 4.0545
2021-05-14 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 901,869 -453,262 -33.45 101,090 0.67 4.8570
2021-02-12 2020-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 1,355,131 -169,752 -11.13 100,415 56.86 5.5811
2020-11-13 2020-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 1,524,883 138,751 10.01 64,015 2.36 4.0718
2020-08-14 2020-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 1,386,132 86,900 6.69 62,542 43.05 4.1458
2020-05-15 2020-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 1,299,232 840,700 183.35 43,719 -15.02 3.7144
2020-02-14 2019-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 458,532 102,100 28.65 51,447 12.65 3.4211
2019-11-14 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 356,432 46,100 14.86 45,670 5.02 3.2674
2019-08-14 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 310,332 51,100 19.71 43,487 -4.13 3.2688
2019-05-15 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 259,232 11,182 4.51 45,360 21.85 3.4859
2019-02-14 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 248,050 9,300 3.90 37,227 -33.97 3.2696
2018-11-14 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 238,750 -10,200 -4.10 56,383 -2.88 4.4091
2018-08-14 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 248,950 -12,300 -4.71 58,055 4.40 5.1980
2018-05-15 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 261,250 26,300 11.19 55,610 -6.62 5.2689
2018-02-14 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 234,950 -24,300 -9.37 59,555 3.69 5.4977
2017-11-14 2017-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 259,250 251,800 3,379.87 57,437 2,904.03 5.7140
2017-08-14 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 7,450 7,450 1,912 0.2177
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.