Bread Financial Holdings, Inc.
US ˙ NYSE

SecurityBFH / Bread Financial Holdings, Inc.
InstitutionFranklin Resources Inc
Latest Disclosed Ownership1,149,456 shares
Latest Disclosed Value $ 86,082,760
Franklin Resources Inc reports 43.37% decrease in ownership of BFH / Bread Financial Holdings, Inc.

On May 13, 2026 - Franklin Resources Inc filed a 13F-HR form disclosing ownership of 1,149,456 shares of Bread Financial Holdings, Inc. (US:BFH) valued at $86,082,760 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 2,029,894 shares of Bread Financial Holdings, Inc.. This represents a change in shares of -43.37% during the quarter. The current value of the position is $101,565,932 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,149,456 -880,438 -43.37 86,083 -42.72 0.0034
2026-02-11 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 2,029,894 299,439 17.30 150,273 55.71 0.0369
2025-11-13 2025-09-30 13F ALLETE COM NEW 018581108 1,730,455 9,842 0.57 96,512 -1.80 0.0241
2025-08-12 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,720,613 248,401 16.87 98,281 33.30 0.0261
2025-05-13 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,472,212 264,808 21.93 73,728 0.01 0.0212
2025-02-12 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,207,404 286,720 31.14 73,724 57.76 0.0205
2024-11-27 2024-09-30 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 920,684 -237,826 -20.53 46,734 -9.47 0.0131
2024-11-12 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 920,684 -237,826 46,734 0.0023
2024-08-14 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,158,510 406,044 53.96 51,623 84.23 0.0159
2024-05-13 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 752,466 635,700 544.42 28,022 628.58 0.0089
2024-02-09 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 116,766 -725,485 -86.14 3,846 -86.65 0.0018
2023-11-13 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 842,251 -1,394,994 -62.35 28,805 -58.98 0.0146
2023-08-11 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 2,237,245 -630,782 -21.99 70,227 -19.24 0.0334
2023-05-12 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 2,868,027 -3,857 -0.13 86,959 -19.60 0.0436
2023-02-10 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 2,871,884 -1,938,731 -40.30 108,155 -28.51 0.0562
2022-11-14 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,810,615 -101,268 -2.06 151,293 -16.89 0.0824
2022-08-11 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 4,911,883 267,529 5.76 182,034 -30.20 0.0903
2022-05-13 2022-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 4,644,354 1,082,625 30.40 260,780 9.99 0.1042
2022-02-11 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 3,561,729 166,197 4.89 237,104 -30.79 0.0855
2021-11-12 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 3,395,532 1,874,671 123.26 342,574 116.19 0.1290
2021-08-13 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 1,520,861 1,518,757 72,184.27 158,458 67,043.22 0.0605
2021-05-13 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 2,104 2,104 -99.86 236 -99.85 0.0001
2020-03-11 2019-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 0 -1,991 -100.00 0 -100.00
2019-11-14 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 1,991 92 4.84 255 -4.14 0.0001
2019-08-14 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 1,899 -653 -25.59 266 -40.36 0.0001
2019-05-15 2019-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 2,552 -112 -4.20 446 11.50 0.0002
2019-05-14 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 2,552 -112 446
2019-02-12 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 2,664 -11,240 -80.84 400 -87.82 0.0002
2018-11-13 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 13,904 1,574 12.77 3,284 14.23 0.0016
2018-08-14 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 12,330 1,602 14.93 2,875 25.88 0.0015
2018-05-10 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 10,728 -5,002 -31.80 2,284 -42.71 0.0012
2018-02-14 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 15,730 -111,961 -87.68 3,987 -85.91 0.0019
2017-11-13 2017-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 127,691 18,803 17.27 28,290 1.22 0.0139
2017-08-10 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 108,888 -8,243 -7.04 27,950 -4.17 0.0139
2017-05-12 2017-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 117,131 3,335 2.93 29,165 12.16 0.0148
2017-02-14 2016-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 113,796 -2,076 -1.79 26,002 4.60 0.0135
2016-11-14 2016-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 115,872 -97,541 -45.71 24,858 -40.55 0.0130
2016-08-11 2016-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 213,413 85,545 66.90 41,812 48.63 0.0225
2016-05-10 2016-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 127,868 900 0.71 28,131 -19.89 0.0149
2016-04-27 2015-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 126,968 2,833 2.28 35,115 9.23 0.0178
2016-02-12 2015-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 126,968 35,115
2015-11-10 2015-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 124,135 4,418 3.69 32,148 -8.02 0.0159
2015-08-12 2015-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 119,717 -112,881 -48.53 34,950 -49.28 0.0159
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 232,598 23,931 11.47 68,907 15.44 0.0312
2015-02-10 2014-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 208,667 8,186 4.08 59,689 19.92 0.0271
2014-11-12 2014-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 200,481 -123,687 -38.16 49,773 -45.41 0.0227
2014-08-12 2014-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 324,168 25,800 8.65 91,172 12.16 0.0402
2014-05-13 2014-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 298,368 -101,720 -25.42 81,291 -22.72 0.0384
2014-02-12 2013-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 400,088 -11,740 -2.85 105,195 20.79 0.0514
2013-11-14 2013-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 411,828 86,520 26.60 87,089 47.88 0.0464
2013-08-09 2013-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 325,308 325,308 58,891 0.0336
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.