Bread Financial Holdings, Inc.
US ˙ NYSE

SecurityBFH / Bread Financial Holdings, Inc.
InstitutionAdvisory Services Network, LLC
Latest Disclosed Ownership472 shares
Latest Disclosed Value $ 35,348
Advisory Services Network, LLC ownership in BFH / Bread Financial Holdings, Inc.

On May 15, 2026 - Advisory Services Network, LLC filed a 13F-HR form disclosing ownership of 472 shares of Bread Financial Holdings, Inc. (US:BFH) valued at $35,348 USD as of March 31, 2026. The entity filed a previous 13F-HR on May 6, 2024 disclosing 0 shares of Bread Financial Holdings, Inc.. The current value of the position is $43,023 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F BREAD FINANCIAL HOLDINGS INC COM Stock 018581108 472 472 35 0.0003
2024-05-06 2024-03-31 13F BREAD FINANCIAL HOLDINGS Stock 018581108 0 -756 -100.00 0 -100.00
2024-02-09 2023-12-31 13F BREAD FINANCIAL HOLDINGS Stock 018581108 756 756 25 0.0006
2021-11-05 2021-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 0 -415 -100.00 0 -100.00
2021-08-12 2021-06-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 415 415 43 0.0014
2021-05-24 2021-03-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 0 -15 -100.00 0 -100.00
2021-02-09 2020-12-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 15 -326 -95.60 1 -92.86 0.0000
2020-11-16 2020-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 341 341 2,173.33 14 1,300.00 0.0007
2020-08-10 2020-06-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 0 -151 -100.00 0 -100.00
2020-05-15 2020-03-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 151 81 115.71 5 -28.57 0.0003
2020-02-04 2019-12-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 70 46 191.67 7 133.33 0.0004
2019-11-04 2019-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 24 0 0.00 3 0.00 0.0002
2019-08-01 2019-06-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 24 0 0.00 3 -25.00 0.0002
2019-05-20 2019-03-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 24 23 2,300.00 4 33.33 0.0003
2019-02-15 2018-12-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 1 -79 -98.75 0 -100.00
2018-11-02 2018-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 80 6 8.11 19 11.76 0.0014
2018-07-27 2018-06-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 74 0 0.00 17 6.25 0.0013
2018-04-23 2018-03-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 74 -78 -51.32 16 -58.97 0.0013
2018-02-08 2017-12-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 152 -1 -0.65 39 14.71 0.0034
2017-10-12 2017-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 153 0 0.00 34 -12.82 0.0039
2017-08-17 2017-06-30 13F ALLIANCE DATA SYSTEMS CORP COM Stock 018581108 153 15 10.87 39 14.71 0.0051
2017-04-28 2017-03-31 13F ALLIANCE DATA SYSTEMS CORP COM Stock 018581108 138 36 35.29 34 54.55 0.0049
2016-10-07 2016-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 102 43 72.88 22 83.33 0.0041
2016-07-27 2016-06-30 13F ALLIANCE DATA SYSTEMS CORP COM Stock 018581108 59 -6 -9.23 12 -14.29 0.0027
2016-04-21 2016-03-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 65 3 4.84 14 -17.65 0.0038
2016-01-27 2015-12-31 13F ALLIANCE DATA SYSTEMS CORP COM Stock 018581108 62 5 8.77 17 13.33 0.0055
2015-10-01 2015-09-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 57 -5 -8.06 15 -16.67 0.0045
2015-07-02 2015-06-30 13F ALLIANCE DATA SYSTEMS Stock 018581108 62 0 0.00 18 0.00 0.0053
2015-04-08 2015-03-31 13F ALLIANCE DATA SYSTEMS CORP COM Stock 018581108 62 0 0.00 18 0.00 0.0050
2015-01-23 2014-12-31 13F ALLIANCE DATA SYSTEMS CORP COM Stock 018581108 62 0 0.00 18 12.50 0.0056
2014-02-13 2013-12-31 13F ALLIANCE DATA SYSTEMS Stock 018581108 62 62 16 0.0080
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.