Amazon.com, Inc.
US ˙ NasdaqGS ˙ US0231351067

SecurityAMZN / Amazon.com, Inc.
InstitutionIFP Advisors, Inc
Latest Disclosed Ownership330,873 shares
Latest Disclosed Value $ 68,910,920
IFP Advisors, Inc reports 20.90% increase in ownership of AMZN / Amazon.com, Inc.

On April 13, 2026 - IFP Advisors, Inc filed a 13F-HR form disclosing ownership of 330,873 shares of Amazon.com, Inc. (US:AMZN) valued at $68,910,920 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 273,684 shares of Amazon.com, Inc.. This represents a change in shares of 20.90% during the quarter. The current value of the position is $82,724,867 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F AMAZON COM cs 023135106 330,873 57,189 20.90 68,911 9.08 1.4289
2026-02-06 2025-12-31 13F AMAZON COM cs 023135106 273,684 108,642 65.83 63,172 74.32 1.4181
2026-02-06 2025-09-30 13F/A-1 AMAZON cs 023135106 165,042 1,587 0.97 36,238 1.05 0.9411
2025-12-02 2025-09-30 13F AMAZON cs 023135106 165,061 1,606 36,243 0.9346
2025-07-24 2025-06-30 13F AMAZON cs 023135106 163,455 -5,124 -3.04 35,861 11.81 1.0196
2025-05-05 2025-03-31 13F AMAZON COM cs 023135106 168,579 11,127 7.07 32,074 -7.15 0.9890
2025-02-04 2024-12-31 13F AMAZON COM cs 023135106 157,452 32,499 26.01 34,544 48.37 1.1312
2025-02-04 2024-09-30 13F AMAZON COM cs 023135106 124,953 -13,916 -10.02 23,283 -13.24 0.8392
2024-07-30 2024-06-30 13F AMAZON COM cs 023135106 138,869 25,298 22.28 26,837 31.00 1.0650
2024-07-30 2024-03-31 13F AMAZON COM cs 023135106 113,571 9,272 8.89 20,486 29.27 0.8984
2024-01-09 2023-12-31 13F AMAZON COM cs 023135106 104,299 -3,050 -2.84 15,847 16.13 0.7481
2023-10-12 2023-09-30 13F AMAZON COM cs 023135106 107,349 -30,927 -22.37 13,646 -24.29 0.6135
2023-08-14 2023-06-30 13F/A-1 AMAZON COM cs 023135106 138,276 -30,297 -17.97 18,026 -63.42 0.7538
2023-08-04 2023-06-30 13F AMAZON COM cs 023135106 138,276 -30,297 40,423 1.8703
2023-04-18 2023-03-31 13F AMAZON COM cs 023135106 168,573 -152,865 -47.56 49,279 52,888.17 2.1445
2023-02-07 2022-12-31 13F AMAZON COM cs 023135106 321,438 29,675 10.17 94 -99.89 2.5110
2022-11-08 2022-09-30 13F AMAZON COM cs 023135106 291,763 19,243 7.06 85,385 7.04 2.2253
2022-09-06 2022-06-30 13F/A-1 AMAZON COM cs 023135106 272,520 0 0.00 79,768 0.00 2.5580
2022-08-12 2022-06-30 13F AMAZON COM INC COM Stock 023135106 11 -272,509 3 0.0054
2022-09-06 2022-03-31 13F/A-1 AMAZON COM cs 023135106 272,520 264,859 3,457.24 79,768 212.41 2.5580
2022-08-08 2022-03-31 13F AMAZON COM INC COM Stock 023135106 8,296 635 2,671 0.0545
2022-01-12 2021-12-31 13F AMAZON COM INC COM Stock 023135106 7,661 -105 -1.35 25,533 0.15 0.4989
2021-10-06 2021-09-30 13F AMAZON COM INC COM Stock 023135106 7,766 686 9.69 25,495 5.09 0.5100
2021-07-13 2021-06-30 13F AMAZON COM INC COM Stock 023135106 7,080 -33 -0.46 24,261 10.73 0.5021
2021-04-30 2021-03-31 13F AMAZON COM INC COM Stock 023135106 7,113 -54 -0.75 21,911 -6.35 0.4264
2021-01-25 2020-12-31 13F AMAZON COM INC COM Stock 023135106 7,167 -208 -2.82 23,396 1.22 0.9483
2020-10-29 2020-09-30 13F AMAZON COM INC COM Stock 023135106 7,375 683 10.21 23,114 28.91 1.3798
2020-08-05 2020-06-30 13F AMAZON COM INC COM Stock 023135106 6,692 -158 -2.31 17,931 32.99 1.4210
2020-05-12 2020-03-31 13F AMAZON COM INC COM Stock 023135106 6,850 166 2.48 13,483 7.81 1.3606
2020-01-17 2019-12-31 13F AMAZON COM INC COM Stock 023135106 6,684 -543 -7.51 12,506 0.34 0.9400
2019-11-07 2019-09-30 13F AMAZON COM INC COM Stock 023135106 7,227 2,643 57.66 12,464 52.06 0.8350
2019-05-15 2019-03-31 13F AMAZON.COM Stock 023135106 4,584 -7,768 -62.89 8,197 -55.10 1.1191
2019-06-03 2018-12-31 13F/A-10 AMAZON.COM Stock 023135106 12,352 -1,398 -10.17 18,257 -33.71 1.1128
2019-01-23 2018-12-31 13F AMAZON.COM Stock 023135106 12,352 -1,398 18,257 1.1128
2019-06-03 2018-09-30 13F/A-9 AMAZON.COM Stock 023135106 13,750 -398 -2.81 27,541 14.52 1.1225
2018-10-25 2018-09-30 13F AMAZON.COM Stock 023135106 13,750 -398 27,541 1.1225
2019-06-03 2018-06-30 13F/A-8 AMAZON.COM Stock 023135106 14,148 2,970 26.57 24,049 83.97 1.0113
2018-08-07 2018-06-30 13F AMAZON.COM Stock 023135106 14,148 -840 24,049
2019-06-03 2018-03-31 13F/A-7 AMAZON COM INC COM Stock 023135106 11,178 0 0.00 13,072 0.00 0.5925
2018-05-09 2018-03-31 13F AMAZON.COM Stock 023135106 14,988 3,810 21,693
2019-06-03 2017-12-31 13F/A-6 AMAZON COM INC COM Stock 023135106 11,178 -1,052 -8.60 13,072 11.18 0.5925
2018-01-24 2017-12-31 13F AMAZON COM INC COM Stock 023135106 11,178 -1,052 13,072
2017-10-30 2017-09-30 13F AMAZON COM INC COM Stock 023135106 12,230 1,264 11.53 11,757 10.76 0.4668
2019-06-03 2017-06-30 13F/A-5 AMAZON COM INC COM Stock 023135106 10,966 -1,875 -14.60 10,615 -6.76 0.4500
2017-07-31 2017-06-30 13F AMAZON COM INC COM Stock 023135106 10,966 -1,875 10,615
2019-06-03 2017-03-31 13F/A-4 AMAZON COM INC COM Stock 023135106 12,841 3,703 40.52 11,384 66.14 0.4958
2017-04-26 2017-03-31 13F AMAZON COM INC COM Stock 023135106 12,841 3,703 11,384
2019-06-03 2016-12-31 13F/A-3 AMAZON COM INC COM Stock 023135106 9,138 3,558 63.76 6,852 46.66 0.3306
2017-02-14 2016-12-31 13F AMAZON COM INC COM Stock 023135106 9,138 3,558 6,852
2016-11-04 2016-09-30 13F AMAZON COM INC COM Stock 023135106 5,580 -54 -0.96 4,672 15.87 0.2429
2019-06-03 2016-06-30 13F/A-2 AMAZON COM INC COM Stock 023135106 5,634 1,050 22.91 4,032 -50.81 0.2251
2016-08-22 2016-06-30 13F AMAZON COM INC COM Stock 023135106 5,634 1,050 4,032
2019-06-03 2016-03-31 13F/A-1 AMAZON.COM Stock 023135106 4,584 -5,255 -53.41 8,197 23.26 1.1191
2016-05-02 2016-03-31 13F AMAZON COM INC COM Stock 023135106 5,340 -4,499 3,170
2016-02-11 2015-12-31 13F AMAZON COM INC COM Stock 023135106 9,839 9,839 6,650 0.4464
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.