Bread Financial Holdings Inc
US ˙ NYSE ˙ US0185811082
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SecurityADS / Bread Financial Holdings Inc
InstitutionSimplex Trading, Llc
Simplex Trading, Llc ownership in ADS / Bread Financial Holdings Inc

Simplex Trading, Llc has a history of taking positions in derivatives of the underlying security (ADS) in the form of stock options. The firm currently holds call options representing 1,300 of underlying shares valued at $97,357 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

ADS / Bread Financial Holdings Inc Historical Put/Call Ratio
Disclosed Call Options
File
Date		 Effective
Date		Form Security Class ID Opt Avg Share
Price		 Shares ΔShares
(%)		 Value
(x1000)		 ΔValue
(%)		 Prior Allocation
(%)		 Allocation
(%)		 ΔAllocation
(%)		 Cost Basis
(x1000)		 Profit
(x1000)		 Return
(%)
2026-05-14 2026-03-31 13F BREAD FINANCIAL HOLDINGS CALL Call 1,300 97 n/a n/a n/a
2026-02-11 2025-12-31 13F BREAD FINANCIAL HOLDINGS CALL Call 0 -100.00 0 n/a n/a n/a
2025-11-12 2025-09-30 13F BREAD FINANCIAL HOLDINGS CALL Call 52,500 837.50 3 n/a n/a n/a
2025-08-05 2025-06-30 13F BREAD FINANCIAL HOLDINGS CALL Call 5,600 300.00 0 n/a n/a n/a
2025-05-12 2025-03-31 13F BREAD FINANCIAL HOLDINGS CALL Call 1,400 -78.46 0 n/a n/a n/a
2025-02-11 2024-12-31 13F BREAD FINANCIAL HOLDINGS CALL Call 6,500 140.74 0 n/a n/a n/a
2024-11-08 2024-09-30 13F BREAD FINANCIAL HOLDINGS CALL Call 2,700 -67.86 0 n/a n/a n/a
2024-07-25 2024-06-30 13F BREAD FINANCIAL HOLDINGS CALL Call 8,400 -80.33 0 -100.00 n/a n/a n/a
2024-04-25 2024-03-31 13F BREAD FINANCIAL HOLDINGS CALL Call 42,700 22.00 2 0.00 n/a n/a n/a
2024-02-02 2023-12-31 13F BREAD FINANCIAL HOLDINGS CALL Call 35,000 57.66 1 n/a n/a n/a
2023-11-01 2023-09-30 13F BREAD FINANCIAL HOLDINGS CALL Call 22,200 -26.25 1 n/a n/a n/a
2023-08-04 2023-06-30 13F BREAD FINANCIAL HOLDINGS CALL Call 30,100 32.02 1 n/a n/a n/a
2023-04-27 2023-03-31 13F BREAD FINANCIAL HOLDINGS CALL Call 22,800 153.33 1 n/a n/a n/a
2023-02-02 2022-12-31 13F BREAD FINANCIAL HOLDINGS CALL Call 9,000 -72.14 0 -100.00 n/a n/a n/a
2022-11-04 2022-09-30 13F BREAD FINANCIAL HOLDINGS CALL Call 32,300 3.86 151 12.69 n/a n/a n/a
2022-08-03 2022-06-30 13F BREAD FINANCIAL HOLDINGS CALL Call 31,100 -20.46 134 857.14 n/a n/a n/a
2022-05-02 2022-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 39,100 -39.66 14 -91.08 n/a n/a n/a
2022-02-23 2021-12-31 13F/A ALLIANCE DATA SYSTEMS CALL Call 64,800 -11.11 157 -97.99 n/a n/a n/a
2022-02-04 2021-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 72,900 7,810 n/a n/a n/a
2021-10-28 2021-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 72,900 57.79 7,810 62.27 n/a n/a n/a
2021-08-12 2021-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 46,200 28,418.52 4,813 165.18 n/a n/a n/a
2021-04-26 2021-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 162 -63.60 1,815 -44.95 n/a n/a n/a
2021-02-02 2020-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 445 -18.05 3,297 44.67 n/a n/a n/a
2020-10-14 2020-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 543 52.53 2,279 41.91 n/a n/a n/a
2020-07-13 2020-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 356 109.41 1,606 180.77 n/a n/a n/a
2020-04-29 2020-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 170 7.59 572 -67.72 n/a n/a n/a
2020-02-05 2019-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 158 -52.55 1,772 -58.46 n/a n/a n/a
2019-10-15 2019-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 333 68.18 4,266 53.79 n/a n/a n/a
2019-07-26 2019-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 198 76.79 2,774 41.60 n/a n/a n/a
2019-04-18 2019-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 112 -43.15 1,959 -33.73 n/a n/a n/a
2019-01-16 2018-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 197 432.43 2,956 238.60 n/a n/a n/a
2018-10-23 2018-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 37 131.25 873 134.05 n/a n/a n/a
2018-07-30 2018-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 16 -93.82 373 832.50 n/a n/a n/a
2018-04-26 2018-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 259 709.38 40 -35.48 n/a n/a n/a
2018-01-10 2017-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 32 -41.82 62 169.57 n/a n/a n/a
2017-10-25 2017-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 55 129.17 23 35.29 n/a n/a n/a
2017-07-12 2017-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 24 -79.13 17 -87.68 n/a n/a n/a
2017-04-21 2017-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 115 -27.22 138 105.97 n/a n/a n/a
2017-01-11 2016-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 158 46.30 67 116.13 n/a n/a n/a
2016-10-07 2016-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 108 -10.74 31 -53.03 n/a n/a n/a
2016-07-18 2016-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 121 132.69 66 312.50 n/a n/a n/a
2016-04-14 2016-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 52 116.67 16 23.08 n/a n/a n/a
2016-01-20 2015-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 24 -77.57 13 -87.00 n/a n/a n/a
2015-10-08 2015-09-30 13F ALLIANCE DATA SYSTEMS CALL Call 107 282.14 100 9,900.00 n/a n/a n/a
2015-07-08 2015-06-30 13F ALLIANCE DATA SYSTEMS CALL Call 28 1,300.00 1 -85.71 n/a n/a n/a
2015-04-21 2015-03-31 13F ALLIANCE DATA SYSTEMS CALL Call 2 -33.33 7 -12.50 n/a n/a n/a
2015-03-04 2014-12-31 13F ALLIANCE DATA SYSTEMS CALL Call 3 8 n/a n/a n/a
Disclosed Put Options
File
Date		 Effective
Date		Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)		 Value
(x1000)		 ΔValue
(%)		 Prior Allocation
(%)		 Allocation
(%)		 ΔAllocation
(%)		 Cost Basis
(x1000)		 Profit
(x1000)		 Return
(%)
2026-02-11 2025-12-31 13F BREAD FINANCIAL HOLDINGS PUT Put 0 -100.00 0 n/a n/a n/a
2025-11-12 2025-09-30 13F BREAD FINANCIAL HOLDINGS PUT Put 54,000 980.00 3 n/a n/a n/a
2025-08-05 2025-06-30 13F BREAD FINANCIAL HOLDINGS PUT Put 5,000 -1.96 0 n/a n/a n/a
2025-05-12 2025-03-31 13F BREAD FINANCIAL HOLDINGS PUT Put 5,100 920.00 0 n/a n/a n/a
2025-02-11 2024-12-31 13F BREAD FINANCIAL HOLDINGS PUT Put 500 -99.16 0 -100.00 n/a n/a n/a
2024-11-08 2024-09-30 13F BREAD FINANCIAL HOLDINGS PUT Put 59,800 14.78 3 0.00 n/a n/a n/a
2024-07-25 2024-06-30 13F BREAD FINANCIAL HOLDINGS PUT Put 52,100 -36.77 2 -33.33 n/a n/a n/a
2024-04-25 2024-03-31 13F BREAD FINANCIAL HOLDINGS PUT Put 82,400 44.31 3 200.00 n/a n/a n/a
2024-02-02 2023-12-31 13F BREAD FINANCIAL HOLDINGS PUT Put 57,100 1,327.50 2 n/a n/a n/a
2023-11-01 2023-09-30 13F BREAD FINANCIAL HOLDINGS PUT Put 4,000 0.00 0 n/a n/a n/a
2023-08-04 2023-06-30 13F BREAD FINANCIAL HOLDINGS PUT Put 4,000 -65.52 0 n/a n/a n/a
2023-04-27 2023-03-31 13F BREAD FINANCIAL HOLDINGS PUT Put 11,600 28.89 0 n/a n/a n/a
2023-02-02 2022-12-31 13F BREAD FINANCIAL HOLDINGS PUT Put 9,000 -72.05 0 -100.00 n/a n/a n/a
2022-11-04 2022-09-30 13F BREAD FINANCIAL HOLDINGS PUT Put 32,200 126.76 1,122 105.12 n/a n/a n/a
2022-08-03 2022-06-30 13F BREAD FINANCIAL HOLDINGS PUT Put 14,200 -72.95 547 -44.75 n/a n/a n/a
2022-05-02 2022-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 52,500 -10.26 990 14.19 n/a n/a n/a
2022-02-23 2021-12-31 13F/A ALLIANCE DATA SYSTEMS PUT Put 58,500 64.33 867 -77.27 n/a n/a n/a
2022-02-04 2021-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 35,600 3,814 n/a n/a n/a
2021-10-28 2021-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 35,600 2.89 3,814 5.83 n/a n/a n/a
2021-08-12 2021-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 34,600 6,657.81 3,604 -37.20 n/a n/a n/a
2021-04-26 2021-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 512 32.30 5,739 100.17 n/a n/a n/a
2021-02-02 2020-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 387 -43.26 2,867 0.14 n/a n/a n/a
2020-10-14 2020-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 682 20.71 2,863 12.32 n/a n/a n/a
2020-07-13 2020-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 565 152.23 2,549 238.51 n/a n/a n/a
2020-04-29 2020-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 224 -64.84 753 -89.46 n/a n/a n/a
2020-02-05 2019-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 637 -14.15 7,147 -24.82 n/a n/a n/a
2019-10-15 2019-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 742 183.21 9,507 158.98 n/a n/a n/a
2019-07-26 2019-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 262 -37.91 3,671 -50.28 n/a n/a n/a
2019-04-18 2019-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 422 16.90 7,384 36.31 n/a n/a n/a
2019-01-16 2018-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 361 96.20 5,417 24.67 n/a n/a n/a
2018-10-23 2018-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 184 -44.91 4,345 -44.21 n/a n/a n/a
2018-07-30 2018-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 334 22.79 7,788 6,231.71 n/a n/a n/a
2018-04-26 2018-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 272 377.19 123 4,000.00 n/a n/a n/a
2018-01-10 2017-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 57 -81.06 3 -96.39 n/a n/a n/a
2017-10-25 2017-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 301 736.11 83 336.84 n/a n/a n/a
2017-07-12 2017-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 36 -53.25 19 -38.71 n/a n/a n/a
2017-04-21 2017-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 77 11.59 31 -60.26 n/a n/a n/a
2017-01-11 2016-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 69 -68.78 78 225.00 n/a n/a n/a
2016-10-07 2016-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 221 36.42 24 -60.00 n/a n/a n/a
2016-07-18 2016-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 162 128.17 60 1,100.00 n/a n/a n/a
2016-04-14 2016-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 71 1,675.00 5 -91.67 n/a n/a n/a
2016-01-20 2015-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 4 0.00 0 -100.00 n/a n/a n/a
2015-10-08 2015-09-30 13F ALLIANCE DATA SYSTEMS PUT Put 4 -95.45 3 -92.11 n/a n/a n/a
2015-07-08 2015-06-30 13F ALLIANCE DATA SYSTEMS PUT Put 88 252.00 38 3,700.00 n/a n/a n/a
2015-04-21 2015-03-31 13F ALLIANCE DATA SYSTEMS PUT Put 25 257.14 1 0.00 n/a n/a n/a
2015-03-04 2014-12-31 13F ALLIANCE DATA SYSTEMS PUT Put 7 1 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.