Apple Inc.
US ˙ NasdaqGS ˙ US0378331005

SecurityAAPL / Apple Inc.
InstitutionPinnacle Wealth Planning Services, Inc.
Latest Disclosed Ownership92,065 shares
Latest Disclosed Value $ 23,365,058
Pinnacle Wealth Planning Services, Inc. ownership in AAPL / Apple Inc.

On May 11, 2026 - Pinnacle Wealth Planning Services, Inc. filed a 13F-HR form disclosing ownership of 92,065 shares of Apple Inc. (US:AAPL) valued at $23,365,176 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 92,922 shares of Apple Inc.. This represents a change in shares of -0.92% during the quarter. The current value of the position is $28,295,257 USD.

Pinnacle Wealth Planning Services, Inc. has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F APPLE COM 037833100 92,065 -857 -0.92 23,365 -7.51 2.4137
2026-02-13 2025-12-31 13F APPLE COM 037833100 92,922 -855 -0.91 25,262 5.79 2.6376
2025-11-13 2025-09-30 13F Apple COM 037833100 93,777 1,257 1.36 23,879 25.79 2.7979
2025-08-11 2025-06-30 13F APPLE COM 037833100 92,520 10,129 12.29 18,982 3.72 2.4965
2025-05-15 2025-03-31 13F APPLE COM 037833100 82,391 4,571 5.87 18,301 -6.09 2.7513
2025-02-27 2024-12-31 13F/A-1 APPLE COM 037833100 77,820 -19,353 -19.92 19,488 -13.93 2.9282
2025-02-06 2024-12-31 13F APPLE COM 037833100 77,820 -19,353 19,488 2.7207
2024-11-13 2024-09-30 13F APPLE Stock 037833100 97,173 8,006 8.98 22,641 20.56 3.0753
2024-08-09 2024-06-30 13F APPLE Stock 037833100 89,167 -92 -0.10 18,780 22.70 2.6833
2024-05-10 2024-03-31 13F APPLE Stock 037833100 89,259 1,139 1.29 15,306 -9.78 2.2425
2024-02-08 2023-12-31 13F APPLE Stock 037833100 88,120 -965 -1.08 16,966 11.23 2.6651
2023-11-08 2023-09-30 13F APPLE Stock 037833100 89,085 -436 -0.49 15,252 -12.16 2.5139
2023-08-07 2023-06-30 13F APPLE Stock 037833100 89,521 -2,302 -2.51 17,364 14.68 2.8044
2023-05-03 2023-03-31 13F APPLE Stock 037833100 91,823 -2,192 -2.33 15,142 23.95 2.5163
2023-02-13 2022-12-31 13F APPLE Stock 037833100 94,015 -2,132 -2.22 12,215 -8.07 2.1702
2022-11-09 2022-09-30 13F APPLE Stock 037833100 96,147 3,172 3.41 13,287 4.53 2.4561
2022-08-03 2022-06-30 13F APPLE Stock 037833100 92,975 4,877 5.54 12,711 -17.37 2.2836
2022-04-20 2022-03-31 13F APPLE Stock 037833100 88,098 9,778 12.48 15,383 10.61 2.8027
2022-01-21 2021-12-31 13F APPLE Stock 037833100 78,320 3,832 5.14 13,908 31.95 2.7169
2021-10-29 2021-09-30 13F APPLE Stock 037833100 74,488 74,488 10,540 2.3298
2021-08-02 2021-06-30 13F APPLE Stock 037833100 0 -73,292 -100.00 0 -100.00
2021-04-29 2021-03-31 13F APPLE Stock 037833100 73,292 6,521 9.77 8,953 1.05 2.2960
2021-02-12 2020-12-31 13F APPLE Stock 037833100 66,771 790 1.20 8,860 15.95 2.1168
2020-11-03 2020-09-30 13F APPLE Stock 037833100 65,981 49,248 294.32 7,641 25.18 2.5231
2020-07-27 2020-06-30 13F APPLE Stock 037833100 16,733 -1,377 -7.60 6,104 32.58 1.9825
2020-05-11 2020-03-31 13F APPLE Stock 037833100 18,110 3,882 27.28 4,604 10.20 2.1865
2020-02-07 2019-12-31 13F APPLE Stock 037833100 14,228 1,580 12.49 4,178 47.53 1.9652
2019-10-31 2019-09-30 13F APPLE Stock 037833100 12,648 3,591 39.65 2,832 57.95 1.5419
2019-08-06 2019-06-30 13F APPLE Stock 037833100 9,057 1,400 18.28 1,793 23.23 1.0820
2019-05-08 2019-03-31 13F APPLE Stock 037833100 7,657 -599 -7.26 1,455 11.67 0.9766
2019-03-01 2018-12-31 13F APPLE Stock 037833100 8,256 278 3.48 1,303 -27.65 0.8338
2019-02-28 2018-09-30 13F APPLE Stock 037833100 7,978 67 0.85 1,801 22.94 1.6467
2019-02-28 2018-06-30 13F APPLE Stock 037833100 7,911 -264 -3.23 1,465 6.78 1.4230
2019-02-28 2018-03-31 13F APPLE Stock 037833100 8,175 4,871 147.43 1,372 145.44 1.4112
2018-02-12 2017-12-31 13F APPLE INC COM Stock 037833100 3,304 3,304 559 1.1387
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-03 2023-03-31 13F APPLE Stock Call 0 -100.00 0 n/a n/a n/a
2023-02-13 2022-12-31 13F APPLE Stock Call 100 0.00 0 -100.00 n/a n/a n/a
2022-11-09 2022-09-30 13F APPLE Stock Call 100 14 n/a n/a n/a
2022-08-03 2022-06-30 13F APPLE Stock Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-04-20 2022-03-31 13F APPLE Stock Call 100 0.00 17 -99.87 n/a n/a n/a
2022-01-21 2021-12-31 13F APPLE Stock Call 100 0.00 12,886 91,942.86 n/a n/a n/a
2021-10-29 2021-09-30 13F APPLE Stock Call 100 -99.87 14 -99.86 n/a n/a n/a
2021-08-02 2021-06-30 13F APPLE Stock Call 74,373 37,086.50 10,187 42,345.83 n/a n/a n/a
2021-04-29 2021-03-31 13F APPLE Stock Call 200 100.00 24 84.62 n/a n/a n/a
2021-02-12 2020-12-31 13F APPLE INC JAN 20 2023 115 CALL OPTION Call 100 13 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.