Netflix, Inc.
PL ˙ WSE ˙ US64110L1061
304,60 PLN ↓ -7,10 (-2,28%)
2026-06-05
DEL PRIS
SecurityPL:NFLX / Netflix, Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership760,152 shares
Latest Disclosed Value $ 73,088,615
Baird Financial Group, Inc. reports 19.60% increase in ownership of NFLX / Netflix, Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 760,152 shares of Netflix, Inc. (PL:NFLX) valued at $261,530,296 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 635,557 shares of Netflix, Inc.. This represents a change in shares of 19.60% during the quarter. The current value of the position is $231,542,299 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F NETFLIX COM 64110L106 760,152 124,595 19.60 73,089 22.65 0.0614
2026-02-13 2025-12-31 13F NETFLIX INC COM COMMON 64110L106 635,557 575,382 956.18 59,590 -17.40 0.0929
2025-11-13 2025-09-30 13F NETFLIX COM COMMON 64110L106 60,175 3,343 5.88 72,145 -5.20 0.1160
2025-08-13 2025-06-30 13F NETFLIX INC COM COMMON 64110L106 56,832 1,144 2.05 76,105 46.55 0.1334
2025-05-15 2025-03-31 13F NETFLIX INC COM COMMON 64110L106 55,688 -1,143 -2.01 51,932 2.52 0.1000
2025-02-14 2024-12-31 13F NETFLIX COM COMMON 64110L106 56,831 5,039 9.73 50,655 37.89 0.0969
2024-11-14 2024-09-30 13F NETFLIX COM COMMON 64110L106 51,792 2,192 4.42 36,735 9.74 0.0713
2024-08-14 2024-06-30 13F NETFLIX COM COMMON 64110L106 49,600 1,729 3.61 33,474 15.14 0.0694
2024-05-14 2024-03-31 13F NETFLIX COM COMMON 64110L106 47,871 1,303 2.80 29,073 28.23 0.0610
2024-02-14 2023-12-31 13F NETFLIX COM COMMON 64110L106 46,568 1,186 2.61 22,673 32.31 0.0517
2023-11-13 2023-09-30 13F NETFLIX COM COMMON 64110L106 45,382 5,119 12.71 17,136 -3.38 0.0467
2023-08-11 2023-06-30 13F NETFLIX COM COMMON 64110L106 40,263 6,549 19.43 17,735 52.27 0.0468
2023-05-15 2023-03-31 13F NETFLIX COM COMMON 64110L106 33,714 -9,858 -22.62 11,648 96,958.33 0.0287
2023-02-13 2022-12-31 13F NETFLIX COM COMMON 64110L106 43,572 1,148 2.71 13 -99.88 0.0338
2022-11-15 2022-09-30 13F NETFLIX COM COMMON 64110L106 42,424 -7,708 -15.38 9,988 13.94 0.0294
2022-08-08 2022-06-30 13F NETFLIX COM COMMON 64110L106 50,132 19,062 61.35 8,766 -24.68 0.0243
2022-05-13 2022-03-31 13F NETFLIX COM COMMON 64110L106 31,070 -12,557 -28.78 11,638 -55.72 0.0288
2022-02-09 2021-12-31 13F NETFLIX INC COM COMMON 64110L106 43,627 2,346 5.68 26,282 4.31 0.0614
2021-11-12 2021-09-30 13F NETFLIX INC COM COMMON 64110L106 41,281 425 1.04 25,195 16.75 0.0644
2021-08-11 2021-06-30 13F NETFLIX INC COM COMMON 64110L106 40,856 -745 -1.79 21,581 -0.55 0.0561
2021-05-13 2021-03-31 13F NETFLIX INC COM COMMON 64110L106 41,601 9,349 28.99 21,701 24.43 0.0609
2021-02-11 2020-12-31 13F NETFLIX INC COM COMMON 64110L106 32,252 978 3.13 17,440 11.52 0.0521
2020-11-12 2020-09-30 13F NETFLIX INC COM COMMON 64110L106 31,274 9,580 44.16 15,638 58.41 0.0536
2020-10-22 2020-06-30 13F/A-1 NETFLIX INC COM COMMON 64110L106 21,694 9,304 75.09 9,872 112.21 0.0372
2020-08-14 2020-06-30 13F NETFLIX INC COM COMMON 64110L106 8,175 -4,215 2,655 5,261.6068
2020-05-14 2020-03-31 13F NETFLIX COM COMMON 64110L106 12,390 4,208 51.43 4,652 75.75 0.0212
2020-02-14 2019-12-31 13F NETFLIX COM COMMON 64110L106 8,182 -2,916 -26.28 2,647 -10.88 0.0095
2019-11-14 2019-09-30 13F NETFLIX.COM Common 64110L106 11,098 -2,957 -21.04 2,970 -42.48 0.0117
2019-08-14 2019-06-30 13F NETFLIX.COM COMMON 64110L106 14,055 1,196 9.30 5,163 12.61 0.0201
2019-05-14 2019-03-31 13F NETFLIX COM COMMON 64110L106 12,859 2,593 25.26 4,585 66.85 0.0268
2019-02-14 2018-12-31 13F NETFLIX COM COMMON 64110L106 10,266 -6,859 -40.05 2,748 -57.85 0.0187
2018-11-13 2018-09-30 13F Netflix COMMON 64110L106 17,125 9,764 132.65 6,520 126.31 0.0409
2018-08-13 2018-06-30 13F NETFLIX COM COMMON 64110L106 7,361 145 2.01 2,881 35.19 0.0196
2018-05-14 2018-03-31 13F NETFLIX COM COMMON 64110L106 7,216 660 10.07 2,131 69.40 0.0150
2018-02-09 2017-12-31 13F NETFLIX COM COMMON 64110L106 6,556 1,338 25.64 1,258 32.98 0.0089
2017-11-14 2017-09-30 13F NETFLIX COM COMMON 64110L106 5,218 162 3.20 946 25.30 0.0071
2017-08-14 2017-06-30 13F NETFLIX COM COMMON 64110L106 5,056 -36 -0.71 755 0.27 0.0059
2017-06-19 2017-03-31 13F/A-1 NETFLIX COM COMMON 64110L106 5,092 469 10.14 753 31.64 0.0061
2017-05-09 2017-03-31 13F NETFLIX COM COMMON 64110L106 5,092 753
2017-02-10 2016-12-31 13F NETFLIX COM COMMON 64110L106 4,623 -2,965 -39.07 572 -23.53 0.0050
2016-11-10 2016-09-30 13F NETFLIX COM COMMON 64110L106 7,588 -783 -9.35 748 -7.31 0.0067
2016-08-11 2016-06-30 13F NETFLIX COM COMMON 64110L106 8,371 -3,291 -28.22 807 -32.30 0.0074
2016-05-12 2016-03-31 13F NETFLIX COM COMMON 64110L106 11,662 -10,277 -46.84 1,192 -52.49 0.0114
2016-02-11 2015-12-31 13F NETFLIX COM COMMON 64110L106 21,939 1,575 7.73 2,509 19.31 0.0251
2015-11-12 2015-09-30 13F NETFLIX COM COMMON 64110L106 20,364 18,850 1,245.05 2,103 111.36 0.0224
2015-08-14 2015-06-30 13F NETFLIX COM COMMON 64110L106 1,514 1,514 995 0.0098
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.