YETI Holdings, Inc.
MX ˙ BMV ˙ US98585X1046
SecurityMX:YETI / YETI Holdings, Inc.
InstitutionJpmorgan Chase & Co
Latest Disclosed Ownership723,266 shares
Latest Disclosed Value $ 25,690,409
Jpmorgan Chase & Co ownership in YETI / YETI Holdings, Inc.

On May 13, 2026 - Jpmorgan Chase & Co filed a 13F-HR/A form disclosing ownership of 723,266 shares of YETI Holdings, Inc. (MX:YETI) valued at $25,690,409 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 604,273 shares of YETI Holdings, Inc.. This represents a change in shares of 19.69% during the quarter.

Jpmorgan Chase & Co has a history of taking positions in derivatives of the underlying security (YETI) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:YETI / YETI Holdings, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F/A-1 YETI HLDGS COMMON 98585X104 723,266 118,993 19.69 25,690 -3.75 0.0016
2026-02-11 2025-12-31 13F YETI HLDGS COMMON 98585X104 604,273 -62,450 -9.37 26,691 20.65 0.0017
2025-11-26 2025-09-30 13F/A-1 YETI HLDGS COMMON 98585X104 666,723 22,551 3.50 22,122 8.95 0.0013
2025-11-07 2025-09-30 13F YETI HLDGS COMMON 98585X104 666,723 22,551 22,122 0.0001
2025-08-12 2025-06-30 13F YETI HLDGS COMMON 98585X104 644,172 -244,082 -27.48 20,305 -30.94 0.0013
2025-05-12 2025-03-31 13F YETI HLDGS COMMON 98585X104 888,254 319,070 56.06 29,401 34.13 0.0021
2025-02-12 2024-12-31 13F YETI HLDGS COMMON 98585X104 569,184 132,374 30.30 21,919 22.30 0.0016
2024-12-26 2024-09-30 13F/A-1 YETI HLDGS COMMON 98585X104 436,810 62,619 16.73 17,922 25.55 0.0014
2024-11-08 2024-09-30 13F YETI HLDGS COMMON 98585X104 436,810 62,619 17,922 0.0014
2024-12-26 2024-06-30 13F/A-1 YETI HLDGS COMMON 98585X104 374,191 -1,344 -0.36 14,275 -1.39 0.0012
2024-08-12 2024-06-30 13F YETI HLDGS COMMON 98585X104 374,191 -1,344 14,275 0.0012
2024-12-26 2024-03-31 13F/A-1 YETI HLDGS COMMON 98585X104 375,535 -18,125 -4.60 14,477 -28.98 0.0012
2024-05-10 2024-03-31 13F YETI HLDGS COMMON 98585X104 375,535 -18,125 14,477 0.0012
2024-12-26 2023-12-31 13F/A-1 YETI HLDGS COMMON 98585X104 393,660 96,288 32.38 20,384 42.15 0.0020
2024-02-12 2023-12-31 13F YETI HLDGS COMMON 98585X104 393,660 96,288 20,384 0.0020
2023-11-14 2023-09-30 13F Yeti Holdings COM 98585X104 297,372 -80,615 -21.33 14,339 -2.33 0.0016
2023-08-11 2023-06-30 13F YETI HLDGS COMMON 98585X104 377,987 -17,756 -4.49 14,681 -7.25 0.0016
2023-05-18 2023-03-31 13F/A-1 YETI HLDGS COMMON 98585X104 395,743 225,514 132.48 15,830 226,028.57 0.0019
2023-05-11 2023-03-31 13F YETI HLDGS COMMON 98585X104 247,519 77,290 15,830 0.0002
2023-02-13 2022-12-31 13F YETI HLDGS COMMON 98585X104 170,229 22,114 14.93 7 -99.83 0.0009
2022-11-14 2022-09-30 13F YETI HLDGS COMMON 98585X104 148,115 -23,903 -13.90 4,224 -43.25 0.0006
2022-08-11 2022-06-30 13F YETI HLDGS COMMON 98585X104 172,018 -1,405 -0.81 7,443 -28.45 0.0010
2022-05-11 2022-03-31 13F YETI HLDGS COMMON 98585X104 173,423 -1,050 -0.60 10,402 -28.02 0.0013
2022-02-11 2021-12-31 13F/A-1 YETI HLDGS COMMON 98585X104 174,473 10,640 6.49 14,452 2.95 0.0017
2022-02-10 2021-12-31 13F YETI HLDGS COMMON 98585X104 174,473 10,640 14,452 0.0017
2021-11-12 2021-09-30 13F YETI HLDGS COMMON 98585X104 163,833 12,716 8.41 14,038 1.17 0.0017
2021-08-12 2021-06-30 13F YETI HLDGS COMMON 98585X104 151,117 -9,074 -5.66 13,876 19.96 0.0017
2021-05-12 2021-03-31 13F YETI HLDGS COMMON 98585X104 160,191 80,360 100.66 11,567 111.66 0.0015
2021-02-19 2020-12-31 13F/A-1 YETI HLDGS COMMON 98585X104 79,831 16,977 27.01 5,465 89.69 0.0008
2021-02-11 2020-12-31 13F YETI HLDGS COMMON 98585X104 79,831 16,977 5,465 135.1533
2020-11-12 2020-09-30 13F/A-1 YETI HLDGS COMMON 98585X104 62,854 -55,065 -46.70 2,881 -42.80 0.0005
2020-11-12 2020-09-30 13F YETI HLDGS COMMON 98585X104 62,854 2,881
2020-08-11 2020-06-30 13F YETI HLDGS COMMON 98585X104 117,919 -567,160 -82.79 5,037 -62.33 0.0010
2020-05-12 2020-03-31 13F YETI HLDGS COMMON 98585X104 685,079 505,436 281.36 13,373 114.07 0.0031
2020-02-11 2019-12-31 13F YETI HLDGS COMMON 98585X104 179,643 15,076 9.16 6,247 35.60 0.0012
2019-11-12 2019-09-30 13F YETI HLDGS COMMON 98585X104 164,567 156,076 1,838.13 4,607 1,795.88 0.0009
2019-08-07 2019-06-30 13F YETI HLDGS COMMON 98585X104 8,491 4,325 103.82 243 92.86 0.0000
2019-05-07 2019-03-31 13F YETI HLDGS COMMON 98585X104 4,166 -296,446 -98.61 126 -97.18 0.0000
2019-02-11 2018-12-31 13F YETI HLDGS COMMON 98585X104 300,612 300,612 4,462 0.0010
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2022-08-11 2022-06-30 13F YETI HLDGS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-05-11 2022-03-31 13F YETI HLDGS OPTION Call 66,400 3,983 n/a n/a n/a
2021-11-12 2021-09-30 13F YETI HLDGS OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-08-12 2021-06-30 13F YETI HLDGS OPTION Call 93,800 8,613 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-18 2023-03-31 13F/A YETI HLDGS OPTION Put 0 -100.00 0 n/a n/a n/a
2023-05-11 2023-03-31 13F YETI HLDGS OPTION Put 0 0 n/a n/a n/a
2023-02-13 2022-12-31 13F YETI HLDGS OPTION Put 20,000 0.00 1 -100.00 n/a n/a n/a
2022-11-14 2022-09-30 13F YETI HLDGS OPTION Put 20,000 0.00 570 -34.10 n/a n/a n/a
2022-08-11 2022-06-30 13F YETI HLDGS OPTION Put 20,000 0.00 865 -27.92 n/a n/a n/a
2022-05-11 2022-03-31 13F YETI HLDGS OPTION Put 20,000 1,200 n/a n/a n/a
2022-02-11 2021-12-31 13F/A YETI HLDGS OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-10 2021-12-31 13F YETI HLDGS OPTION Put 0 0 n/a n/a n/a
2021-11-12 2021-09-30 13F YETI HLDGS OPTION Put 70,000 -82.05 5,998 -83.25 n/a n/a n/a
2021-08-12 2021-06-30 13F YETI HLDGS OPTION Put 390,000 35,810 n/a n/a n/a
2020-08-11 2020-06-30 13F YETI HLDGS OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-12 2020-03-31 13F YETI HLDGS OPTION Put 31,900 0.00 623 -43.82 n/a n/a n/a
2020-02-11 2019-12-31 13F YETI HLDGS OPTION Put 31,900 -86.30 1,109 -82.99 n/a n/a n/a
2019-11-12 2019-09-30 13F YETI HLDGS OPTION Put 232,900 6,521 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.