Williams-Sonoma, Inc.
MX ˙ BMV ˙ US9699041011
SecurityMX:WSM / Williams-Sonoma, Inc.
InstitutionGeneos Wealth Management Inc.
Latest Disclosed Ownership1,872 shares
Latest Disclosed Value $ 341,373
Geneos Wealth Management Inc. reports 0.21% increase in ownership of WSM / Williams-Sonoma, Inc.

On May 4, 2026 - Geneos Wealth Management Inc. filed a 13F-HR form disclosing ownership of 1,872 shares of Williams-Sonoma, Inc. (MX:WSM) valued at $341,373 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 1,868 shares of Williams-Sonoma, Inc.. This represents a change in shares of 0.21% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F WILLIAMS SONOMA COM 969904101 1,872 4 0.21 341 2.40 0.0079
2026-01-28 2025-12-31 13F WILLIAMS SONOMA COM 969904101 1,868 35 1.91 334 -6.98 0.0082
2025-10-22 2025-09-30 13F WILLIAMS SONOMA COM 969904101 1,833 -102 -5.27 358 13.29 0.0091
2025-08-18 2025-06-30 13F WILLIAMS SONOMA COM 969904101 1,935 10 0.52 316 3.95 0.0077
2025-05-21 2025-03-31 13F/A-1 WILLIAMS SONOMA COM 969904101 1,925 22 1.16 304 -13.64 0.0102
2025-05-08 2025-03-31 13F WILLIAMS SONOMA COM 969904101 1,995 92 315 0.0080
2025-01-21 2024-12-31 13F WILLIAMS SONOMA COM 969904101 1,903 0 0.00 352 19.73 0.0123
2024-11-14 2024-09-30 13F WILLIAMS SONOMA COM 969904101 1,903 986 107.52 295 13.95 0.0112
2024-07-23 2024-06-30 13F WILLIAMS SONOMA COM 969904101 917 0 0.00 259 -11.34 0.0115
2024-05-03 2024-03-31 13F WILLIAMS SONOMA COM 969904101 917 0 0.00 291 58.15 0.0133
2024-01-26 2023-12-31 13F WILLIAMS SONOMA COM 969904101 917 1 0.11 185 29.58 0.0091
2023-10-11 2023-09-30 13F WILLIAMS SONOMA COM 969904101 916 0 0.00 142 24.56 0.0073
2023-08-08 2023-06-30 13F WILLIAMS SONOMA COM 969904101 916 0 0.00 115 2.70 0.0060
2023-04-25 2023-03-31 13F WILLIAMS SONOMA COM 969904101 916 0 0.00 111 5.71 0.0068
2023-01-31 2022-12-31 13F WILLIAMS SONOMA COM 969904101 916 0 0.00 105 -1.87 0.0064
2022-11-14 2022-09-30 13F WILLIAMS SONOMA COM 969904101 916 0 0.00 107 3.88 0.0074
2022-07-22 2022-06-30 13F WILLIAMS SONOMA COM 969904101 916 -1 -0.11 103 -21.97 0.0051
2022-05-16 2022-03-31 13F WILLIAMS SONOMA COM 969904101 917 2 0.22 132 -14.29 0.0057
2022-02-09 2021-12-31 13F WILLIAMS SONOMA COM 969904101 915 -100 -9.85 154 -12.99 0.0059
2021-11-09 2021-09-30 13F WILLIAMS SONOMA COM 969904101 1,015 0 0.00 177 7.93 0.0068
2021-07-08 2021-06-30 13F WILLIAMS SONOMA COM 969904101 1,015 -68 -6.28 164 -11.35 0.0064
2021-06-17 2021-03-31 13F WILLIAMS SONOMA COM 969904101 1,083 0 0.00 185 2.21 0.0052
2021-05-19 2020-12-31 13F WILLIAMS SONOMA COM 969904101 1,083 74 7.33 181 108.05 0.0073
2021-09-07 2020-09-30 13F WILLIAMS SONOMA COM 969904101 1,009 3 0.30 87 4.82 0.0045
2021-09-07 2020-06-30 13F WILLIAMS SONOMA COM 969904101 1,006 5 0.50 83 97.62 0.0046
2021-09-07 2020-03-31 13F WILLIAMS SONOMA COM 969904101 1,001 5 0.50 42 -41.67 0.0028
2021-09-07 2019-12-31 13F WILLIAMS SONOMA COM 969904101 996 5 0.50 72 7.46 0.0038
2021-09-07 2019-09-30 13F WILLIAMS SONOMA COM 969904101 991 5 0.51 67 4.69 0.0040
2021-09-07 2019-06-30 13F WILLIAMS SONOMA COM 969904101 986 6 0.61 64 16.36 0.0040
2021-09-07 2019-03-31 13F WILLIAMS SONOMA COM 969904101 980 5 0.51 55 14.58 0.0036
2021-09-07 2018-12-31 13F WILLIAMS SONOMA COM 969904101 975 5 0.52 48 -23.81 0.0036
2021-09-07 2018-09-30 13F WILLIAMS SONOMA COM 969904101 970 670 223.33 63 250.00 0.0042
2021-09-07 2018-06-30 13F WILLIAMS SONOMA COM 969904101 300 0 0.00 18 20.00 0.0014
2021-09-07 2018-03-31 13F WILLIAMS SONOMA COM 969904101 300 0 0.00 15 0.00 0.0013
2021-09-07 2017-12-31 13F WILLIAMS SONOMA COM 969904101 300 300 15 0.0013
2021-09-07 2016-06-30 13F WILLIAMS SONOMA COM 969904101 0 -200 -100.00 0 -100.00
2021-09-07 2016-03-31 13F WILLIAMS SONOMA COM 969904101 200 200 10 0.0015
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.