Wayfair Inc.
MX ˙ BMV ˙ US94419L1017
SecurityMX:W / Wayfair Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership1,972,419 shares
Latest Disclosed Value $ 148,345,632
UBS Group AG ownership in W / Wayfair Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 1,972,419 shares of Wayfair Inc. (MX:W) valued at $148,345,632 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 1,980,566 shares of Wayfair Inc.. This represents a change in shares of -0.41% during the quarter.

UBS Group AG has a history of taking positions in derivatives of the underlying security (W) in the form of stock options. The firm currently holds call options representing 5,000 of underlying shares valued at $376,050 USD and put options representing 5,000 of underlying shares valued at $376,050 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:W / Wayfair Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F WAYFAIR CL A 94419L101 1,972,419 -8,147 -0.41 148,346 -25.41 0.0042
2026-01-29 2025-12-31 13F WAYFAIR CL A 94419L101 1,980,566 122,613 6.60 198,869 19.82 0.0322
2025-11-13 2025-09-30 13F WAYFAIR CL A 94419L101 1,857,953 982,751 112.29 165,971 270.82 0.0260
2025-08-14 2025-06-30 13F WAYFAIR CL A 94419L101 875,202 -1,357,857 -60.81 44,758 -37.42 0.0077
2025-05-13 2025-03-31 13F WAYFAIR CL A 94419L101 2,233,059 707,246 46.35 71,525 5.77 0.0131
2025-02-14 2024-12-31 13F WAYFAIR CL A 94419L101 1,525,813 1,320,773 644.15 67,624 487.06 0.0125
2024-11-14 2024-09-30 13F WAYFAIR CL A 94419L101 205,040 55,508 37.12 11,519 46.11 0.0025
2024-08-14 2024-06-30 13F WAYFAIR CL A 94419L101 149,532 25,033 20.11 7,885 -6.70 0.0019
2024-05-13 2024-03-31 13F WAYFAIR CL A 94419L101 124,499 77,794 166.56 8,451 193.30 0.0021
2024-02-09 2023-12-31 13F WAYFAIR CL A 94419L101 46,705 32,523 229.33 2,882 235.39 0.0009
2023-11-09 2023-09-30 13F WAYFAIR CL A 94419L101 14,182 -1,105,368 -98.73 859 -98.82 0.0003
2023-08-11 2023-06-30 13F WAYFAIR CL A 94419L101 1,119,550 1,106,267 8,328.44 72,782 15,860.75 0.0246
2023-05-12 2023-03-31 13F WAYFAIR CL A 94419L101 13,283 -5,050 -27.55 456 -24.25 0.0002
2023-02-08 2022-12-31 13F WAYFAIR CL A 94419L101 18,333 -8,445 -31.54 603 -30.96 0.0002
2022-11-10 2022-09-30 13F WAYFAIR CL A 94419L101 26,778 14,036 110.16 872 56.83 0.0004
2022-08-10 2022-06-30 13F WAYFAIR CL A 94419L101 12,742 -20,429 -61.59 556 -84.87 0.0002
2022-05-16 2022-03-31 13F WAYFAIR CL A 94419L101 33,171 18,310 123.21 3,674 30.10 0.0012
2022-02-14 2021-12-31 13F WAYFAIR CL A 94419L101 14,861 -4,218 -22.11 2,824 -42.07 0.0008
2021-11-15 2021-09-30 13F WAYFAIR CL A 94419L101 19,079 -5,942 -23.75 4,875 -38.29 0.0015
2021-08-13 2021-06-30 13F WAYFAIR CL A 94419L101 25,021 13,930 125.60 7,900 126.23 0.0025
2021-05-12 2021-03-31 13F WAYFAIR CL A 94419L101 11,091 -1,445 -11.53 3,492 23.35 0.0012
2021-02-11 2020-12-31 13F WAYFAIR CL A 94419L101 12,536 1,390 12.47 2,831 -12.70 0.0010
2020-11-12 2020-09-30 13F WAYFAIR CL A 94419L101 11,146 1,520 15.79 3,243 70.50 0.0012
2020-07-31 2020-06-30 13F WAYFAIR CL A 94419L101 9,626 -1,665 -14.75 1,902 214.90 0.0008
2020-05-01 2020-03-31 13F WAYFAIR CL A 94419L101 11,291 1,633 16.91 604 -30.81 0.0003
2020-02-14 2019-12-31 13F WAYFAIR CL A 94419L101 9,658 -504 -4.96 873 -23.35 0.0003
2019-11-14 2019-09-30 13F WAYFAIR CL A 94419L101 10,162 2,437 31.55 1,139 0.98 0.0004
2019-08-14 2019-06-30 13F WAYFAIR CL A 94419L101 7,725 921 13.54 1,128 11.68 0.0004
2019-05-14 2019-03-31 13F WAYFAIR CL A 94419L101 6,804 9 0.13 1,010 64.76 0.0004
2019-02-14 2018-12-31 13F WAYFAIR CL A 94419L101 6,795 -2,286 -25.17 613 -54.29 0.0003
2018-11-14 2018-09-30 13F WAYFAIR CL A 94419L101 9,081 5,506 154.01 1,341 215.53 0.0005
2018-08-14 2018-06-30 13F WAYFAIR CL A 94419L101 3,575 -352 -8.96 425 60.38 0.0002
2018-05-15 2018-03-31 13F WAYFAIR CL A 94419L101 3,927 1,766 81.72 265 53.18 0.0001
2018-02-14 2017-12-31 13F WAYFAIR CL A 94419L101 2,161 -12,332 -85.09 173 -82.29 0.0001
2017-11-14 2017-09-30 13F WAYFAIR CL A 94419L101 14,493 13,499 1,358.05 977 1,185.53 0.0005
2017-11-14 2017-06-30 13F/A-1 WAYFAIR CL A 94419L101 994 -1,696 -63.05 76 -30.28 0.0000
2017-08-14 2017-06-30 13F WAYFAIR CL A 94419L101 994 -1,696 76
2017-11-14 2017-03-31 13F/A-1 WAYFAIR CL A 94419L101 2,690 960 55.49 109 78.69 0.0001
2017-05-12 2017-03-31 13F WAYFAIR CL A 94419L101 2,690 960 109
2017-02-14 2016-12-31 13F WAYFAIR CL A 94419L101 1,730 -1,675 -49.19 61 -54.48 0.0000
2016-11-14 2016-09-30 13F WAYFAIR CL A 94419L101 3,405 2,705 386.43 134 396.30 0.0001
2016-08-12 2016-06-30 13F WAYFAIR CL A 94419L101 700 -3,414 -82.98 27 -84.75 0.0000
2016-05-12 2016-03-31 13F WAYFAIR CL A 94419L101 4,114 678 19.73 177 8.59 0.0001
2016-02-16 2015-12-31 13F WAYFAIR CL A 94419L101 3,436 -9,770 -73.98 163 -64.79 0.0001
2015-11-13 2015-09-30 13F WAYFAIR CL A 94419L101 13,206 11,841 867.47 463 807.84 0.0003
2015-08-14 2015-06-30 13F WAYFAIR CL A 94419L101 1,365 -160 -10.49 51 4.08 0.0000
2015-05-14 2015-03-31 13F WAYFAIR CL A 94419L101 1,525 -1,468 -49.05 49 -18.33 0.0000
2015-02-17 2014-12-31 13F WAYFAIR CL A 94419L101 2,993 2,993 60 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F WAYFAIR CL A Call 5,000 376 n/a n/a n/a
2026-01-29 2025-12-31 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-11-13 2025-09-30 13F WAYFAIR CL A Call 40,000 0.00 3,573 74.72 n/a n/a n/a
2025-08-14 2025-06-30 13F WAYFAIR CL A Call 40,000 900.00 2,046 1,497.66 n/a n/a n/a
2025-05-13 2025-03-31 13F WAYFAIR CL A Call 4,000 128 n/a n/a n/a
2024-11-14 2024-09-30 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-14 2024-06-30 13F WAYFAIR CL A Call 127,600 -28.44 6,728 -44.41 n/a n/a n/a
2024-05-13 2024-03-31 13F WAYFAIR CL A Call 178,300 131.56 12,103 154.80 n/a n/a n/a
2024-02-09 2023-12-31 13F WAYFAIR CL A Call 77,000 0.00 4,751 1.87 n/a n/a n/a
2023-11-09 2023-09-30 13F WAYFAIR CL A Call 77,000 0.00 4,664 -6.83 n/a n/a n/a
2023-08-11 2023-06-30 13F WAYFAIR CL A Call 77,000 -69.08 5,006 -41.46 n/a n/a n/a
2023-05-12 2023-03-31 13F WAYFAIR CL A Call 249,000 832.58 8,551 873.80 n/a n/a n/a
2023-02-08 2022-12-31 13F WAYFAIR CL A Call 26,700 59.88 878 61.40 n/a n/a n/a
2022-11-10 2022-09-30 13F WAYFAIR CL A Call 16,700 0.60 544 -24.76 n/a n/a n/a
2022-08-10 2022-06-30 13F WAYFAIR CL A Call 16,600 -57.54 723 -83.31 n/a n/a n/a
2022-05-16 2022-03-31 13F WAYFAIR CL A Call 39,100 682.00 4,332 356.00 n/a n/a n/a
2022-02-14 2021-12-31 13F WAYFAIR CL A Call 5,000 0.00 950 -25.67 n/a n/a n/a
2021-11-15 2021-09-30 13F WAYFAIR CL A Call 5,000 0.00 1,278 -19.06 n/a n/a n/a
2021-08-13 2021-06-30 13F WAYFAIR CL A Call 5,000 0.00 1,579 0.32 n/a n/a n/a
2021-05-12 2021-03-31 13F WAYFAIR CL A Call 5,000 0.00 1,574 39.42 n/a n/a n/a
2021-02-11 2020-12-31 13F WAYFAIR CL A Call 5,000 1,129 n/a n/a n/a
2017-11-14 2017-09-30 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-14 2017-06-30 13F/A WAYFAIR CL A Call 86,900 6,681 n/a n/a n/a
2017-08-14 2017-06-30 13F WAYFAIR CL A Call 86,900 6,681 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F WAYFAIR CL A Put 5,000 -96.61 376 -97.46 n/a n/a n/a
2026-01-29 2025-12-31 13F WAYFAIR CL A Put 147,500 22.92 14,810 38.17 n/a n/a n/a
2025-11-13 2025-09-30 13F WAYFAIR CL A Put 120,000 0.00 10,720 74.69 n/a n/a n/a
2025-08-14 2025-06-30 13F WAYFAIR CL A Put 120,000 6,137 n/a n/a n/a
2024-11-14 2024-09-30 13F WAYFAIR CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-14 2024-06-30 13F WAYFAIR CL A Put 20,000 -75.40 1,055 -80.90 n/a n/a n/a
2024-05-13 2024-03-31 13F WAYFAIR CL A Put 81,300 -43.15 5,519 -37.46 n/a n/a n/a
2024-02-09 2023-12-31 13F WAYFAIR CL A Put 143,000 1,330.00 8,823 1,358.35 n/a n/a n/a
2023-11-09 2023-09-30 13F WAYFAIR CL A Put 10,000 0.00 606 -6.92 n/a n/a n/a
2023-08-11 2023-06-30 13F WAYFAIR CL A Put 10,000 -98.52 650 -97.19 n/a n/a n/a
2023-05-12 2023-03-31 13F WAYFAIR CL A Put 674,500 359.78 23,162 380.14 n/a n/a n/a
2023-02-08 2022-12-31 13F WAYFAIR CL A Put 146,700 299.73 4,825 303.68 n/a n/a n/a
2022-11-10 2022-09-30 13F WAYFAIR CL A Put 36,700 4.86 1,195 -21.64 n/a n/a n/a
2022-08-10 2022-06-30 13F WAYFAIR CL A Put 35,000 -33.33 1,525 -73.78 n/a n/a n/a
2022-05-16 2022-03-31 13F WAYFAIR CL A Put 52,500 0.00 5,816 -41.68 n/a n/a n/a
2022-02-14 2021-12-31 13F WAYFAIR CL A Put 52,500 90.91 9,973 41.92 n/a n/a n/a
2021-11-15 2021-09-30 13F WAYFAIR CL A Put 27,500 96.43 7,027 58.98 n/a n/a n/a
2021-08-13 2021-06-30 13F WAYFAIR CL A Put 14,000 40.00 4,420 40.41 n/a n/a n/a
2021-05-12 2021-03-31 13F WAYFAIR CL A Put 10,000 -77.53 3,148 -68.67 n/a n/a n/a
2021-02-11 2020-12-31 13F WAYFAIR CL A Put 44,500 0.00 10,049 -22.40 n/a n/a n/a
2020-11-12 2020-09-30 13F WAYFAIR CL A Put 44,500 -44.58 12,950 -18.39 n/a n/a n/a
2020-07-31 2020-06-30 13F WAYFAIR CL A Put 80,300 -25.85 15,868 174.15 n/a n/a n/a
2020-05-01 2020-03-31 13F WAYFAIR CL A Put 108,300 8.84 5,788 -35.63 n/a n/a n/a
2020-02-14 2019-12-31 13F WAYFAIR CL A Put 99,500 -55.44 8,992 -64.08 n/a n/a n/a
2019-11-14 2019-09-30 13F WAYFAIR CL A Put 223,300 58.14 25,036 21.45 n/a n/a n/a
2019-08-14 2019-06-30 13F WAYFAIR CL A Put 141,200 20,615 n/a n/a n/a
2019-05-14 2019-03-31 13F WAYFAIR CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F WAYFAIR CL A Put 7,500 676 n/a n/a n/a
2018-02-14 2017-12-31 13F WAYFAIR CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-14 2017-09-30 13F WAYFAIR CL A Put 8,200 553 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.