Wayfair Inc.
MX ˙ BMV ˙ US94419L1017
SecurityMX:W / Wayfair Inc.
InstitutionNorthwestern Mutual Wealth Management Co
Latest Disclosed Ownership11,788 shares
Latest Disclosed Value $ 886,576
Northwestern Mutual Wealth Management Co reports 151.08% increase in ownership of W / Wayfair Inc.

On May 7, 2026 - Northwestern Mutual Wealth Management Co filed a 13F-HR form disclosing ownership of 11,788 shares of Wayfair Inc. (MX:W) valued at $886,576 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on February 10, 2026 disclosing 4,695 shares of Wayfair Inc.. This represents a change in shares of 151.08% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F WAYFAIR CL A 94419L101 11,788 7,093 151.08 887 88.11 0.0005
2026-02-10 2025-12-31 13F/A-1 WAYFAIR CL A 94419L101 4,695 1,227 35.38 471 52.43 0.0003
2026-02-05 2025-12-31 13F WAYFAIR CL A 94419L101 30 -3,438 4 0.0000
2025-11-14 2025-09-30 13F WAYFAIR CL A 94419L101 3,468 1,006 40.86 310 147.20 0.0002
2025-08-13 2025-06-30 13F WAYFAIR CL A 94419L101 2,462 270 12.32 126 78.57 0.0001
2025-05-14 2025-03-31 13F WAYFAIR CL A 94419L101 2,192 131 6.36 70 -23.08 0.0001
2025-02-11 2024-12-31 13F WAYFAIR CL A 94419L101 2,061 -8 -0.39 91 -21.55 0.0001
2024-11-12 2024-09-30 13F WAYFAIR CL A 94419L101 2,069 -140 -6.34 116 0.00 0.0001
2024-08-16 2024-06-30 13F WAYFAIR CL A 94419L101 2,209 1,735 366.03 116 262.50 0.0001
2024-05-15 2024-03-31 13F WAYFAIR CL A 94419L101 474 0 0.00 32 10.34 0.0000
2024-02-13 2023-12-31 13F WAYFAIR CL A 94419L101 474 -14 -2.87 29 0.00 0.0000
2023-11-14 2023-09-30 13F WAYFAIR CL A 94419L101 488 -97 -16.58 30 -23.68 0.0000
2023-08-14 2023-06-30 13F WAYFAIR CL A 94419L101 585 161 37.97 38 171.43 0.0000
2023-05-15 2023-03-31 13F WAYFAIR CL A 94419L101 424 200 89.29 15 100.00 0.0000
2023-02-21 2022-12-31 13F WAYFAIR CL A 94419L101 224 173 339.22 7 600.00 0.0000
2022-11-14 2022-09-30 13F WAYFAIR CL A 94419L101 51 -43 -45.74 1 -80.00 0.0000
2022-08-04 2022-06-30 13F WAYFAIR CL A 94419L101 94 -93 -49.73 5 -75.00 0.0000
2022-05-09 2022-03-31 13F WAYFAIR CL A 94419L101 187 -119 -38.89 20 -65.52 0.0000
2022-02-03 2021-12-31 13F WAYFAIR CL A 94419L101 306 -434 -58.65 58 -69.31 0.0001
2021-11-15 2021-09-30 13F WAYFAIR CL A 94419L101 740 0 0.00 189 -19.23 0.0003
2021-08-13 2021-06-30 13F WAYFAIR CL A 94419L101 740 -663 -47.26 234 -47.06 0.0004
2021-05-14 2021-03-31 13F WAYFAIR CL A 94419L101 1,403 993 242.20 442 375.27 0.0009
2021-02-12 2020-12-31 13F WAYFAIR CL A 94419L101 410 5 1.23 93 -21.19 0.0002
2020-11-13 2020-09-30 13F WAYFAIR CL A 94419L101 405 -514 -55.93 118 -35.16 0.0003
2020-08-14 2020-06-30 13F WAYFAIR CL A 94419L101 919 285 44.95 182 435.29 0.0006
2020-05-08 2020-03-31 13F WAYFAIR CL A 94419L101 634 363 133.95 34 41.67 0.0001
2020-02-13 2019-12-31 13F WAYFAIR CL A 94419L101 271 0 0.00 24 -20.00 0.0001
2019-11-12 2019-09-30 13F WAYFAIR CL A 94419L101 271 -4,625 -94.46 30 -95.80 0.0001
2019-08-12 2019-06-30 13F WAYFAIR CL A 94419L101 4,896 47 0.97 715 -0.69 0.0029
2019-05-10 2019-03-31 13F WAYFAIR CL A 94419L101 4,849 4,682 2,803.59 720 4,700.00 0.0032
2019-02-12 2018-12-31 13F WAYFAIR CL A 94419L101 167 -8 -4.57 15 -42.31 0.0001
2018-11-01 2018-09-30 13F WAYFAIR CL A 94419L101 175 8 4.79 26 30.00 0.0001
2018-08-10 2018-06-30 13F WAYFAIR CL A 94419L101 167 -9 -5.11 20 66.67 0.0001
2018-05-14 2018-03-31 13F WAYFAIR CL A 94419L101 176 -124 -41.33 12 -50.00 0.0001
2018-01-31 2017-12-31 13F WAYFAIR CL A 94419L101 300 108 56.25 24 84.62 0.0002
2017-11-07 2017-09-30 13F WAYFAIR CL A 94419L101 192 0 0.00 13 -13.33 0.0001
2017-08-10 2017-06-30 13F WAYFAIR CL A 94419L101 192 192 15 0.0001
2017-02-15 2016-12-31 13F WAYFAIR CL A 94419L101 0 -276 -100.00 0 -100.00
2016-11-14 2016-09-30 13F WAYFAIR CL A 94419L101 276 0 0.00 11 0.00 0.0002
2016-08-29 2016-06-30 13F WAYFAIR CL A 94419L101 276 276 11 0.0002
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.