Wayfair Inc.
MX ˙ BMV ˙ US94419L1017
SecurityMX:W / Wayfair Inc.
InstitutionContour Asset Management LLC
Latest Disclosed Ownership328,708 shares
Latest Disclosed Value $ 24,722,128
Contour Asset Management LLC ownership in W / Wayfair Inc.

On May 15, 2026 - Contour Asset Management LLC filed a 13F-HR form disclosing ownership of 328,708 shares of Wayfair Inc. (MX:W) valued at $24,722,128 USD as of March 31, 2026. The entity filed a previous 13F-HR on August 14, 2025 disclosing 0 shares of Wayfair Inc..

Contour Asset Management LLC has a history of taking positions in derivatives of the underlying security (W) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:W / Wayfair Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F WAYFAIR CL A 94419L101 328,708 328,708 24,722 0.5072
2025-08-14 2025-06-30 13F WAYFAIR CL A 94419L101 0 -455,457 -100.00 0 -100.00
2025-05-15 2025-03-31 13F WAYFAIR CL A 94419L101 455,457 -379,998 -45.48 14,588 -60.60 0.6082
2025-02-14 2024-12-31 13F WAYFAIR CL A 94419L101 835,455 131,455 18.67 37,027 -6.38 1.0710
2024-11-14 2024-09-30 13F WAYFAIR CL A 94419L101 704,000 -763,200 -52.02 39,551 -48.88 1.3058
2024-08-14 2024-06-30 13F WAYFAIR CL A 94419L101 1,467,200 447,700 43.91 77,365 11.79 2.6129
2024-05-15 2024-03-31 13F WAYFAIR CL A 94419L101 1,019,500 1,019,500 69,204 2.7015
2021-02-16 2020-12-31 13F WAYFAIR CL A 94419L101 0 -4,176 -100.00 0 -100.00
2020-11-16 2020-09-30 13F WAYFAIR CL A 94419L101 4,176 4,176 1,215 0.0494
2019-11-14 2019-09-30 13F WAYFAIR CL A 94419L101 0 -182,289 -100.00 0 -100.00
2019-08-14 2019-06-30 13F WAYFAIR CL A 94419L101 182,289 -38,156 -17.31 26,614 -18.67 1.7743
2019-05-15 2019-03-31 13F WAYFAIR CL A 94419L101 220,445 -227,743 -50.81 32,725 -18.94 2.3418
2019-02-14 2018-12-31 13F WAYFAIR CL A 94419L101 448,188 34,972 8.46 40,373 -33.84 3.6638
2018-11-14 2018-09-30 13F WAYFAIR CL A 94419L101 413,216 405,716 5,409.55 61,020 6,748.48 2.1360
2018-08-14 2018-06-30 13F WAYFAIR CL A 94419L101 7,500 -80,177 -91.45 891 -84.95 0.0368
2018-05-15 2018-03-31 13F WAYFAIR CL A 94419L101 87,677 87,677 5,921 0.3133
2018-02-14 2017-12-31 13F WAYFAIR CL A 94419L101 0 -678,991 -100.00 0 -100.00
2017-11-14 2017-09-30 13F WAYFAIR CL A 94419L101 678,991 -19,901 -2.85 45,764 -14.83 2.5700
2017-08-14 2017-06-30 13F WAYFAIR CL A 94419L101 698,892 -510,277 -42.20 53,731 9.75 3.2458
2017-05-15 2017-03-31 13F WAYFAIR CL A 94419L101 1,209,169 -398,129 -24.77 48,959 -13.09 3.2324
2017-02-14 2016-12-31 13F WAYFAIR CL A 94419L101 1,607,298 56,748 3.66 56,336 -7.71 3.9944
2016-11-14 2016-09-30 13F WAYFAIR CL A 94419L101 1,550,550 614,368 65.62 61,045 67.20 3.2863
2016-08-15 2016-06-30 13F WAYFAIR CL A 94419L101 936,182 179,105 23.66 36,511 11.58 2.4742
2016-05-16 2016-03-31 13F WAYFAIR CL A 94419L101 757,077 -1,198,048 -61.28 32,721 -64.86 2.0904
2016-02-16 2015-12-31 13F WAYFAIR CL A 94419L101 1,955,125 18,872 0.97 93,103 37.15 5.4830
2015-11-16 2015-09-30 13F WAYFAIR CL A 94419L101 1,936,253 645,463 50.01 67,885 39.72 3.9164
2015-08-14 2015-06-30 13F WAYFAIR CL A 94419L101 1,290,790 1,290,790 48,585 2.3806
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-02-16 2020-12-31 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-11-16 2020-09-30 13F WAYFAIR CL A Call 63,900 18,596 n/a n/a n/a
2019-11-14 2019-09-30 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-08-14 2019-06-30 13F WAYFAIR CL A Call 196,100 28,631 n/a n/a n/a
2019-02-14 2018-12-31 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-11-14 2018-09-30 13F WAYFAIR CL A Call 559,600 -41.40 82,636 -27.14 n/a n/a n/a
2018-08-14 2018-06-30 13F WAYFAIR CL A Call 955,000 -15.67 113,416 48.31 n/a n/a n/a
2018-05-15 2018-03-31 13F WAYFAIR CL A Call 1,132,400 76,471 n/a n/a n/a
2018-02-14 2017-12-31 13F WAYFAIR CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-14 2017-09-30 13F WAYFAIR CL A Call 352,400 23,752 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.