Vanguard Group Inc ownership in ULTA / Ulta Beauty, Inc.

Ulta Beauty, Inc.

MX ˙ BMV ˙ US90384S3031

Security	MX:ULTA / Ulta Beauty, Inc.
Institution	Vanguard Group Inc
Latest Disclosed Ownership	5,585,753 shares
Ownership	11.50%

2024-02-13 - Vanguard Group Inc has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 5,585,753 shares of Ulta Beauty, Inc. (MX:ULTA). This represents 11.5 percent ownership of the company. In their previous filing dated 2023-02-09 , Vanguard Group Inc had reported owning 5,884,717 shares, indicating a decrease of -5.08 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File Date	Effective Date	Form	Prev Shares	Latest Shares	ΔShares (Percent)	Ownership (Percent)	ΔOwnership (Percent)
2024-02-13	2024-02-13	13G/A	5,884,717	5,585,753	-5.08	11.50	-0.61
2023-02-09	2023-02-09	13G/A	5,846,244	5,884,717	0.66	11.57	7.13
2022-02-10	2022-02-10	13G/A	5,691,088	5,846,244	2.73	10.80	6.93
2021-02-10	2021-02-10	13G/A	6,094,966	5,691,088	-6.63	10.10	-5.25
2020-02-12	2020-02-12	13G/A	5,883,955	6,094,966	3.59	10.66	6.49
2019-05-10	2019-05-10	13G/A	5,837,299	5,883,955	0.80	10.01	1.73
2019-02-11	2019-02-11	13G/A	5,797,414	5,837,299	0.69	9.84	3.58
2018-02-09	2018-02-09	13G/A	5,400,593	5,797,414	7.35	9.50	9.57
2017-02-13	2017-02-13	13G/A	4,168,250	5,400,593	29.56	8.67	32.57
2016-02-11	2016-02-11	13G/A		4,168,250		6.54
2015-02-10	2015-02-10	13G/A		3,623,630		5.62
2014-02-12	2014-02-12	13G		3,269,359		5.08

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)

File Date	Effective Date	Form	Security	Class	ID	Reported Shares	ΔShares	ΔShares (%)	Reported Value (x1000)	ΔValue (%)	Alloc (%)
2026-01-29	2025-12-31	13F	ULTA BEAUTY	COM	90384S303	5,376,848	23,434	0.44	3,253,047	11.14	0.0472
2025-11-07	2025-09-30	13F	ULTA BEAUTY	COM	90384S303	5,353,414	33,674	0.63	2,926,979	17.61	0.0438
2025-08-11	2025-06-30	13F	ULTA BEAUTY	COM	90384S303	5,319,740	-55,800	-1.04	2,488,681	26.31	0.0403
2025-05-09	2025-03-31	13F	ULTA BEAUTY	COM	90384S303	5,375,540	-107,555	-1.96	1,970,350	-17.38	0.0356
2025-02-11	2024-12-31	13F	ULTA BEAUTY	COM	90384S303	5,483,095	-100,009	-1.79	2,384,763	9.77	0.0415
2024-11-13	2024-09-30	13F	ULTA BEAUTY	COM	90384S303	5,583,104	17,934	0.32	2,172,497	1.17	0.0389
2024-08-13	2024-06-30	13F	ULTA BEAUTY	COM	90384S303	5,565,170	21,275	0.38	2,147,432	-25.92	0.0413
2024-05-10	2024-03-31	13F	ULTA BEAUTY	COM	90384S303	5,543,895	-42,431	-0.76	2,898,792	5.90	0.0574
2024-03-11	2023-12-31	13F/A-1	ULTA BEAUTY	COM	90384S303	5,586,326	-1,680	-0.03	2,737,244	22.63	0.0598
2024-02-14	2023-12-31	13F	ULTA BEAUTY	COM	90384S303	5,586,326	-1,680		2,737,244		0.0599
2023-12-18	2023-09-30	13F/A-1	ULTA BEAUTY	COM	90384S303	5,588,006	-115,453	-2.02	2,232,129	-16.84	0.0548
2023-11-14	2023-09-30	13F	ULTA BEAUTY	COM	90384S303	5,588,006	-115,453		2,232,129		0.0548
2023-08-14	2023-06-30	13F	ULTA BEAUTY	COM	90384S303	5,703,459	-161,117	-2.75	2,684,019	-16.13	0.0636
2023-07-14	2023-03-31	13F/A-1	ULTA BEAUTY	COM	90384S303	5,864,576	-20,141	-0.34	3,200,123	15.93	0.0815
2023-05-15	2023-03-31	13F	ULTA BEAUTY	COM	90384S303	5,864,008	-20,709		3,199,813		0.0815
2023-02-10	2022-12-31	13F	ULTA BEAUTY	COM	90384S303	5,884,717	85,793	1.48	2,760,344	18.65	0.0752
2022-11-14	2022-09-30	13F	ULTA BEAUTY	COM	90384S303	5,798,924	46,100	0.80	2,326,471	4.91	0.0684
2022-08-12	2022-06-30	13F	ULTA BEAUTY	COM	90384S303	5,752,824	-133,610	-2.27	2,217,597	-5.40	0.0623
2022-05-13	2022-03-31	13F	ULTA BEAUTY	COM	90384S303	5,886,434	40,190	0.69	2,344,096	-2.76	0.0554
2022-02-14	2021-12-31	13F	ULTA BEAUTY	COM	90384S303	5,846,244	68,904	1.19	2,410,640	15.61	0.0547
2021-11-12	2021-09-30	13F	ULTA BEAUTY	COM	90384S303	5,777,340	12,440	0.22	2,085,158	4.61	0.0518
2021-08-13	2021-06-30	13F	ULTA BEAUTY	COM	90384S303	5,764,900	73,134	1.28	1,993,331	13.28	0.0496
2021-05-14	2021-03-31	13F	ULTA BEAUTY	COM	90384S303	5,691,766	678	0.01	1,759,722	7.68	0.0476
2021-02-12	2020-12-31	13F	ULTA BEAUTY	COM	90384S303	5,691,088	-103,447	-1.79	1,634,253	25.92	0.0474
2020-11-16	2020-09-30	13F	ULTA BEAUTY	COM	90384S303	5,794,535	-140,141	-2.36	1,297,859	7.51	0.0429
2020-08-14	2020-06-30	13F	ULTA BEAUTY	COM	90384S303	5,934,676	-300,173	-4.81	1,207,231	10.20	0.0428
2020-05-15	2020-03-31	13F	ULTA BEAUTY	COM	90384S303	6,234,849	139,883	2.30	1,095,463	-29.00	0.0467
2020-02-14	2019-12-31	13F	ULTA BEAUTY	COM	90384S303	6,094,966	-9,320	-0.15	1,542,880	0.84	0.0526
2019-11-14	2019-09-30	13F	ULTA BEAUTY	COM	90384S303	6,104,286	206,499	3.50	1,530,040	-25.21	0.0567
2019-08-14	2019-06-30	13F	ULTA BEAUTY	COM	90384S303	5,897,787	26,998	0.46	2,045,883	-0.07	0.0770
2019-05-15	2019-03-31	13F	ULTA BEAUTY	COM	90384S303	5,870,789	33,490	0.57	2,047,320	43.25	0.0803
2019-02-14	2018-12-31	13F	ULTA BEAUTY	COM	90384S303	5,837,299	62,644	1.08	1,429,204	-12.27	0.0642
2018-12-13	2018-09-30	13F/A-2	ULTA BEAUTY	COM	90384S303	5,774,655	3,049	0.05	1,629,144	20.91	0.0637
2018-11-23	2018-09-30	13F/A-1	ULTA BEAUTY	COM	90384S303	5,774,655	0		1,629,144		0.0637
2018-11-14	2018-09-30	13F	ULTA BEAUTY	COM	90384S303	5,774,655	3,049		1,629,144
2018-08-14	2018-06-30	13F	ULTA BEAUTY	COM	90384S303	5,771,606	-18,485	-0.32	1,347,439	13.93	0.0564
2018-05-15	2018-03-31	13F	ULTA BEAUTY	COM	90384S303	5,790,091	-7,323	-0.13	1,182,741	-8.78	0.0517
2018-02-14	2017-12-31	13F	ULTA BEAUTY	COM	90384S303	5,797,414	25,166	0.44	1,296,650	-0.63	0.0567
2017-11-14	2017-09-30	13F	ULTA BEAUTY	COM	90384S303	5,772,248	34,189	0.60	1,304,875	-20.86	0.0610
2017-08-24	2017-06-30	13F/A-1	ULTA BEAUTY	COM	90384S303	5,738,059	173,627	3.12	1,648,774	3.88	0.0812
2017-08-11	2017-06-30	13F	ULTA BEAUTY	COM	90384S303	5,738,059	173,627		1,648,774
2017-05-12	2017-03-31	13F	ULTA BEAUTY	COM	90384S303	5,564,432	163,839	3.03	1,587,143	15.28	0.0816
2017-02-14	2016-12-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	5,400,593	132,817	2.52	1,376,827	9.83	0.0768
2016-11-14	2016-09-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	5,267,776	-14,669	-0.28	1,253,625	-2.59	0.0736
2016-08-10	2016-06-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	5,282,445	989,926	23.06	1,287,015	54.76	0.0799
2016-05-13	2016-03-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	4,292,519	124,269	2.98	831,633	7.85	0.0539
2016-02-08	2015-12-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	4,168,250	126,282	3.12	771,126	16.79	0.0518
2015-11-12	2015-09-30	13F/A-1	ULTA SALON COSMETCS & FRAG I	COM	90384S303	4,041,968	80,264	2.03	660,256	7.91	0.0280
2015-11-12	2015-09-30	13F/A-1	ULTA SALON COSMETCS & FRAG I	COM	90384S303	4,041,968	80,264		660,256		0.0280
2015-08-13	2015-06-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,961,704	97,154	2.51	611,885	4.96	0.0414
2015-05-15	2015-03-31	13F/A-1	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,864,550	240,920	6.65	582,967	25.84	0.0395
2015-05-14	2015-03-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,864,550			582,967
2015-02-12	2014-12-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,623,630	119,774	3.42	463,245	11.88	0.0334
2014-11-12	2014-09-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,503,856	51,900	1.50	414,050	31.22	0.0323
2014-08-11	2014-06-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,451,956	80,467	2.39	315,544	-3.99	0.0249
2014-05-13	2014-03-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,371,489	102,130	3.12	328,651	4.15	0.0276
2014-02-12	2013-12-31	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,269,359	131,413	4.19	315,558	-15.82	0.0277
2013-11-07	2013-09-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,137,946	96,433	3.17	374,859	23.05	0.0366
2013-08-13	2013-06-30	13F	ULTA SALON COSMETCS & FRAG I	COM	90384S303	3,041,513	3,041,513		304,637		0.0320

Legend

Shares: The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value: The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price: The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class: This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred

Allocation (%): The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation: The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%): The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis: The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss: This is the market value of the position as of the effective date minus the cost basis.