The Trade Desk, Inc.
MX ˙ BMV ˙ US88339J1051
SecurityMX:TTD / The Trade Desk, Inc.
InstitutionLPL Financial LLC
Latest Disclosed Ownership481,693 shares
Latest Disclosed Value $ 10,929,617
LPL Financial LLC reports 39.16% decrease in ownership of TTD / The Trade Desk, Inc.

On May 6, 2026 - LPL Financial LLC filed a 13F-HR form disclosing ownership of 481,693 shares of The Trade Desk, Inc. (MX:TTD) valued at $10,929,617 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 791,692 shares of The Trade Desk, Inc.. This represents a change in shares of -39.16% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F THE TRADE DESK COM CL A 88339J105 481,693 -309,999 -39.16 10,930 -63.63 0.0029
2026-02-11 2025-12-31 13F THE TRADE DESK COM CL A 88339J105 791,692 -107,039 -11.91 30,053 -31.77 0.0082
2025-11-12 2025-09-30 13F THE TRADE DESK COM CL A 88339J105 898,731 -58,980 -6.16 44,047 -36.11 0.0128
2025-08-12 2025-06-30 13F THE TRADE DESK COM CL A 88339J105 957,711 57,254 6.36 68,946 39.93 0.0230
2025-05-07 2025-03-31 13F THE TRADE DESK COM CL A 88339J105 900,457 115,332 14.69 49,273 -46.60 0.0192
2025-02-11 2024-12-31 13F THE TRADE DESK COM CL A 88339J105 785,125 73,642 10.35 92,276 18.28 0.0375
2024-11-08 2024-09-30 13F THE TRADE DESK COM CL A 88339J105 711,483 34,467 5.09 78,014 17.98 0.0348
2024-08-07 2024-06-30 13F THE TRADE DESK COM CL A 88339J105 677,016 35,695 5.57 66,124 17.94 0.0329
2024-05-10 2024-03-31 13F THE TRADE DESK COM CL A 88339J105 641,321 39,908 6.64 56,064 29.55 0.0301
2024-02-14 2023-12-31 13F THE TRADE DESK COM CL A 88339J105 601,413 56,002 10.27 43,278 1.53 0.0262
2023-11-13 2023-09-30 13F THE TRADE DESK COM CL A 88339J105 545,411 36,334 7.14 42,624 8.43 0.0298
2023-07-31 2023-06-30 13F THE TRADE DESK COM CL A 88339J105 509,077 1,992 0.39 39,311 27.27 0.0281
2023-05-10 2023-03-31 13F THE TRADE DESK COM CL A 88339J105 507,085 18,857 3.86 30,887 41.12 0.0240
2023-02-07 2022-12-31 13F THE TRADE DESK COM CL A 88339J105 488,228 20,699 4.43 21,887 -21.65 0.0187
2022-11-14 2022-09-30 13F THE TRADE DESK COM CL A 88339J105 467,529 -9,921 -2.08 27,935 39.67 0.0270
2022-08-12 2022-06-30 13F THE TRADE DESK COM CL A 88339J105 477,450 -36,841 -7.16 20,000 -43.84 0.0190
2022-05-16 2022-03-31 13F THE TRADE DESK COM CL A 88339J105 514,291 -55,118 -9.68 35,615 -31.75 0.0306
2022-02-14 2021-12-31 13F THE TRADE DESK COM CL A 88339J105 569,409 -21,149 -3.58 52,181 25.69 0.0438
2021-11-15 2021-09-30 13F THE TRADE DESK COM CL A 88339J105 590,558 35,165 6.33 41,516 -3.37 0.0390
2021-08-13 2021-06-30 13F THE TRADE DESK COM CL A 88339J105 555,393 508,026 1,072.53 42,965 39.19 0.0434
2021-05-14 2021-03-31 13F THE TRADE DESK COM CL A 88339J105 47,367 -3,301 -6.51 30,867 -23.94 0.0355
2021-02-12 2020-12-31 13F THE TRADE DESK COM CL A 88339J105 50,668 -4,637 -8.38 40,585 41.46 0.0526
2020-11-09 2020-09-30 13F THE TRADE DESK COM CL A 88339J105 55,305 12,135 28.11 28,691 63.49 0.0448
2020-08-13 2020-06-30 13F THE TRADE DESK COM CL A 88339J105 43,170 -5,716 -11.69 17,549 86.00 0.0306
2020-05-14 2020-03-31 13F THE TRADE DESK COM CL A 88339J105 48,886 11,802 31.83 9,435 -2.07 0.0203
2020-02-14 2019-12-31 13F THE TRADE DESK COM CL A 88339J105 37,084 4,147 12.59 9,634 55.97 0.0175
2019-11-13 2019-09-30 13F THE TRADE DESK COM CL A 88339J105 32,937 -10,671 -24.47 6,177 -37.81 0.0126
2019-08-09 2019-06-30 13F THE TRADE DESK COM CL A 88339J105 43,608 -3,787 -7.99 9,933 5.87 0.0212
2019-05-08 2019-03-31 13F THE TRADE DESK COM CL A 88339J105 47,395 11,116 30.64 9,382 122.80 0.0213
2019-02-07 2018-12-31 13F THE TRADE DESK COM CL A 88339J105 36,279 6,004 19.83 4,211 -7.84 0.0112
2018-11-14 2018-09-30 13F THE TRADE DESK COM CL A 88339J105 30,275 12,042 66.05 4,569 167.19 0.0110
2018-08-14 2018-06-30 13F THE TRADE DESK COM CL A 88339J105 18,233 5,823 46.92 1,710 177.60 0.0045
2018-05-15 2018-03-31 13F THE TRADE DESK COM CL A 88339J105 12,410 6,410 106.83 616 124.82 0.0017
2018-02-14 2017-12-31 13F THE TRADE DESK COM CL A 88339J105 6,000 2,502 71.53 274 27.44 0.0008
2017-11-14 2017-09-30 13F THE TRADE DESK COM CL A 88339J105 3,498 3,498 215 0.0008
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.