The Trade Desk, Inc.
MX ˙ BMV ˙ US88339J1051
SecurityMX:TTD / The Trade Desk, Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership2,556,608 shares
Ownership 0.58%
Ameriprise Financial Inc ownership in TTD / The Trade Desk, Inc.

2023-02-14 - Ameriprise Financial Inc has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 2,556,608 shares of The Trade Desk, Inc. (MX:TTD). This represents 0.58 percent ownership of the company. In their previous filing dated 2022-02-14 , Ameriprise Financial Inc had reported owning 3,787,125 shares, indicating a decrease of -32.49 percent.

Ameriprise Financial Inc has a history of taking positions in derivatives of the underlying security (TTD) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2023-02-14 2023-02-14 13G/A 3,787,125 2,556,608 -32.49 0.58 -93.61
2022-02-14 2022-02-14 13G 3,787,125 9.07

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:TTD / The Trade Desk, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F TRADE DESK COM 88339J105 292,676 -46,304 -13.66 6,641 -48.40 0.0003
2026-02-17 2025-12-31 13F TRADE DESK COM 88339J105 338,980 -112,814 -24.97 12,869 -41.86 0.0029
2025-11-14 2025-09-30 13F TRADE DESK COM 88339J105 451,794 -1,276,603 -73.86 22,131 -82.21 0.0051
2025-08-14 2025-06-30 13F TRADE DESK COM 88339J105 1,728,397 314,282 22.22 124,430 60.42 0.0307
2025-05-14 2025-03-31 13F TRADE DESK COM 88339J105 1,414,115 -538,315 -27.57 77,563 -66.23 0.0209
2025-02-14 2024-12-31 13F TRADE DESK COM 88339J105 1,952,430 -357,605 -15.48 229,707 -9.32 0.0589
2024-11-14 2024-09-30 13F TRADE DESK COM 88339J105 2,310,035 54,478 2.42 253,320 15.01 0.0650
2024-08-14 2024-06-30 13F TRADE DESK COM 88339J105 2,255,557 -49,935 -2.17 220,259 9.29 0.0596
2024-05-15 2024-03-31 13F TRADE DESK COM 88339J105 2,305,492 633,575 37.90 201,528 63.68 0.0555
2024-02-14 2023-12-31 13F TRADE DESK COM 88339J105 1,671,917 -179,506 -9.70 123,125 -14.89 0.0369
2023-11-14 2023-09-30 13F TRADE DESK COM 88339J105 1,851,423 -350,516 -15.92 144,662 -14.93 0.0475
2023-08-14 2023-06-30 13F TRADE DESK COM 88339J105 2,201,939 -372,053 -14.45 170,047 8.46 0.0533
2023-05-22 2023-03-31 13F/A-1 TRADE DESK COM 88339J105 2,573,992 161,665 6.70 156,779 44.96 0.0514
2023-05-15 2023-03-31 13F THERAPEUTICSMD COM 88339J105 2,573,992 161,665 156,779 0.0095
2023-02-14 2022-12-31 13F TRADE DESK COM 88339J105 2,412,327 419,065 21.02 108,156 -9.28 0.0371
2022-11-14 2022-09-30 13F TRADE DESK COM 88339J105 1,993,262 -582,112 -22.60 119,221 10.42 0.0441
2022-08-15 2022-06-30 13F TRADE DESK COM 88339J105 2,575,374 -923,085 -26.39 107,966 -55.39 0.0377
2022-05-16 2022-03-31 13F TRADE DESK COM 88339J105 3,498,459 -263,821 -7.01 242,043 -29.78 0.0714
2022-02-14 2021-12-31 13F TRADE DESK COM 88339J105 3,762,280 876,954 30.39 344,683 69.97 0.0953
2021-11-15 2021-09-30 13F TRADE DESK COM 88339J105 2,885,326 57,647 2.04 202,791 -7.30 0.0648
2021-08-16 2021-06-30 13F TRADE DESK COM 88339J105 2,827,679 2,779,844 5,811.32 218,768 594.35 0.0676
2021-05-17 2021-03-31 13F TRADE DESK COM 88339J105 47,835 -5,981 -11.11 31,507 -26.88 0.0105
2021-02-12 2020-12-31 13F TRADE DESK COM 88339J105 53,816 -1,525 -2.76 43,087 48.72 0.0153
2020-11-16 2020-09-30 13F TRADE DESK COM 88339J105 55,341 -79,031 -58.82 28,972 -47.02 0.0118
2020-08-14 2020-06-30 13F TRADE DESK COM 88339J105 134,372 -21,113 -13.58 54,681 82.28 0.0234
2020-05-15 2020-03-31 13F TRADE DESK COM 88339J105 155,485 68,164 78.06 29,998 32.41 0.0157
2020-02-14 2019-12-31 13F TRADE DESK COM 88339J105 87,321 10,525 13.71 22,656 57.72 0.0094
2019-11-14 2019-09-30 13F TRADE DESK COM 88339J105 76,796 -35,938 -31.88 14,365 -42.73 0.0064
2019-08-14 2019-06-30 13F TRADE DESK COM 88339J105 112,734 48,770 76.25 25,084 98.09 0.0112
2019-05-15 2019-03-31 13F TRADE DESK COM 88339J105 63,964 2,733 4.46 12,663 78.50 0.0058
2019-02-14 2018-12-31 13F TRADE DESK COM 88339J105 61,231 1,867 3.15 7,094 -20.84 0.0035
2018-11-14 2018-09-30 13F THE TRADE DESK COM 88339J105 59,364 38,929 190.50 8,962 367.50 0.0031
2018-08-14 2018-06-30 13F TRADE DESK COM 88339J105 20,435 20,435 1,917 0.0008
2018-05-14 2018-03-31 13F TRADE DESK COM 88339J105 0 -15,175 -100.00 0 -100.00
2018-02-12 2017-12-31 13F TRADE DESK COM 88339J105 15,175 -22,810 -60.05 694 -70.30 0.0003
2017-11-07 2017-09-30 13F TRADE DESK COM 88339J105 37,985 13,012 52.10 2,337 86.66 0.0011
2017-08-10 2017-06-30 13F TRADE DESK COM 88339J105 24,973 24,973 1,252 0.0006
2017-02-03 2016-12-31 13F TRADE DESK COM 88339J105 0 -28,000 -100.00 0 -100.00
2016-11-08 2016-09-30 13F TRADE DESK COM 88339J105 28,000 28,000 818 0.0005
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-08-14 2025-06-30 13F TRADE DESK OPT Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-05-14 2025-03-31 13F TRADE DESK OPT Call 12,600 689 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.