Prudential Financial, Inc.
MX ˙ BMV ˙ US7443201022
SecurityMX:PRU / Prudential Financial, Inc.
InstitutionRFG Advisory, LLC
Latest Disclosed Ownership3,466 shares
Latest Disclosed Value $ 338,613
RFG Advisory, LLC reports 19.64% decrease in ownership of PRU / Prudential Financial, Inc.

On April 17, 2026 - RFG Advisory, LLC filed a 13F-HR form disclosing ownership of 3,466 shares of Prudential Financial, Inc. (MX:PRU) valued at $338,613 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 3, 2026 disclosing 4,313 shares of Prudential Financial, Inc.. This represents a change in shares of -19.64% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F PRUDENTIAL FINL COM 744320102 3,466 -847 -19.64 339 -30.45 0.0062
2026-02-03 2025-12-31 13F PRUDENTIAL FINL COM 744320102 4,313 396 10.11 487 19.70 0.0092
2025-11-06 2025-09-30 13F PRUDENTIAL FINL COM 744320102 3,917 212 5.72 406 2.01 0.0084
2025-07-28 2025-06-30 13F PRUDENTIAL FINL COM 744320102 3,705 -45 -1.20 398 -4.78 0.0094
2025-04-09 2025-03-31 13F PRUDENTIAL FINL COM 744320102 3,750 -6,739 -64.25 419 -66.37 0.0113
2025-01-21 2024-12-31 13F PRUDENTIAL FINL COM 744320102 10,489 1,488 16.53 1,243 14.14 0.0352
2024-10-17 2024-09-30 13F PRUDENTIAL FINL COM 744320102 9,001 -81 -0.89 1,090 2.35 0.0332
2024-07-15 2024-06-30 13F PRUDENTIAL FINL COM 744320102 9,082 4,508 98.56 1,064 98.51 0.0347
2024-04-11 2024-03-31 13F PRUDENTIAL FINL COM 744320102 4,574 -62 -1.34 537 11.67 0.0183
2024-01-25 2023-12-31 13F PRUDENTIAL FINL COM 744320102 4,636 -3,524 -43.19 481 -37.98 0.0187
2023-10-16 2023-09-30 13F PRUDENTIAL FINL COM 744320102 8,160 -487 -5.63 774 1.57 0.0346
2023-08-03 2023-06-30 13F PRUDENTIAL FINL COM 744320102 8,647 38 0.44 763 7.02 0.0339
2023-05-09 2023-03-31 13F PRUDENTIAL FINL COM 744320102 8,609 1,773 25.94 712 2.30 0.0349
2023-02-15 2022-12-31 13F PRUDENTIAL FINL COM 744320102 6,836 -670 -8.93 696 -10.19 0.0351
2022-11-10 2022-09-30 13F PRUDENTIAL FINL COM 744320102 7,506 649 9.46 775 17.07 0.0441
2022-08-09 2022-06-30 13F PRUDENTIAL FINL COM 744320102 6,857 2,481 56.70 662 28.05 0.0383
2022-05-11 2022-03-31 13F PRUDENTIAL FINL COM 744320102 4,376 -233 -5.06 517 3.61 0.0330
2022-02-02 2021-12-31 13F PRUDENTIAL FINL COM 744320102 4,609 -7 -0.15 499 2.67 0.0343
2021-10-19 2021-09-30 13F PRUDENTIAL FINL COM 744320102 4,616 -353 -7.10 486 -4.52 0.0400
2021-07-29 2021-06-30 13F PRUDENTIAL FINL COM 744320102 4,969 406 8.90 509 22.36 0.0453
2021-04-19 2021-03-31 13F PRUDENTIAL FINL COM 744320102 4,563 4,563 416 0.0453
2021-02-02 2020-12-31 13F PRUDENTIAL FINL COM 744320102 0 -3,428 -100.00 0 -100.00
2020-10-13 2020-09-30 13F PRUDENTIAL FINL COM 744320102 3,428 -75 -2.14 218 2.35 0.0306
2020-08-03 2020-06-30 13F PRUDENTIAL FINL COM 744320102 3,503 3,503 213 0.0331
2019-04-25 2019-03-31 13F PRUDENTIAL FINL COM 744320102 0 -2,629 -100.00 0 -100.00
2019-02-14 2018-12-31 13F PRUDENTIAL FINL COM 744320102 2,629 -423 -13.86 214 -30.74 0.0526
2018-11-13 2018-09-30 13F PRUDENTIAL FINL COM 744320102 3,052 386 14.48 309 24.10 0.0810
2018-07-24 2018-06-30 13F PRUDENTIAL FINL COM 744320102 2,666 2,666 249 0.0750
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.