Prudential Financial, Inc.
MX ˙ BMV ˙ US7443201022
SecurityMX:PRU / Prudential Financial, Inc.
InstitutionHartland & Co., LLC
Latest Disclosed Ownership16,752 shares
Latest Disclosed Value $ 1,636,525
Hartland & Co., LLC reports 6.04% increase in ownership of PRU / Prudential Financial, Inc.

On May 6, 2026 - Hartland & Co., LLC filed a 13F-HR form disclosing ownership of 16,752 shares of Prudential Financial, Inc. (MX:PRU) valued at $1,636,525 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 15,798 shares of Prudential Financial, Inc.. This represents a change in shares of 6.04% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F PRUDENTIAL FINL COM 744320102 16,752 954 6.04 1,637 -8.24 0.0149
2026-02-09 2025-12-31 13F PRUDENTIAL FINL COM 744320102 15,798 505 3.30 1,783 12.42 0.0225
2025-11-10 2025-09-30 13F PRUDENTIAL FINL COM 744320102 15,293 495 3.35 1,586 -0.19 0.0208
2025-08-08 2025-06-30 13F PRUDENTIAL FINL COM 744320102 14,798 970 7.01 1,590 2.91 0.0223
2025-05-13 2025-03-31 13F PRUDENTIAL FINL COM 744320102 13,828 -513 -3.58 1,544 -9.12 0.0240
2025-02-10 2024-12-31 13F PRUDENTIAL FINL COM 744320102 14,341 68 0.48 1,700 -1.68 0.0258
2024-11-13 2024-09-30 13F PRUDENTIAL FINL COM 744320102 14,273 227 1.62 1,728 4.98 0.0268
2024-08-12 2024-06-30 13F PRUDENTIAL FINL COM 744320102 14,046 10,735 324.22 1,646 322.05 0.0281
2024-05-14 2024-03-31 13F PRUDENTIAL FINL COM 744320102 3,311 -18 -0.54 390 13.04 0.0193
2024-02-12 2023-12-31 13F PRUDENTIAL FINL COM 744320102 3,329 -787 -19.12 345 -11.54 0.0183
2023-11-13 2023-09-30 13F/A-1 PRUDENTIAL FINL COM 744320102 4,116 4 0.10 391 7.73 0.0240
2023-11-07 2023-09-30 13F PRUDENTIAL FINL COM 744320102 4,175 63 396 0.0218
2023-08-07 2023-06-30 13F PRUDENTIAL FINL COM 744320102 4,112 151 3.81 363 10.70 0.0220
2023-05-09 2023-03-31 13F PRUDENTIAL FINL COM 744320102 3,961 -477 -10.75 328 -25.85 0.0239
2023-02-14 2022-12-31 13F PRUDENTIAL FINL COM 744320102 4,438 -128 -2.80 441 12.50 0.0346
2022-11-15 2022-09-30 13F PRUDENTIAL FINL COM 744320102 4,566 17 0.37 392 -9.89 0.0361
2022-08-12 2022-06-30 13F PRUDENTIAL FINL COM 744320102 4,549 347 8.26 435 -12.47 0.0339
2022-05-04 2022-03-31 13F PRUDENTIAL FINL COM 744320102 4,202 916 27.88 497 39.61 0.0337
2022-02-14 2021-12-31 13F PRUDENTIAL FINL COM 744320102 3,286 168 5.39 356 8.54 0.0242
2021-11-12 2021-09-30 13F PRUDENTIAL FINL COM 744320102 3,118 0 0.00 328 2.50 0.0245
2021-08-12 2021-06-30 13F PRUDENTIAL FINL COM 744320102 3,118 239 8.30 320 22.14 0.0246
2021-05-14 2021-03-31 13F PRUDENTIAL FINL COM 744320102 2,879 0 0.00 262 16.44 0.0218
2021-02-11 2020-12-31 13F PRUDENTIAL FINL COM 744320102 2,879 0 0.00 225 22.95 0.0205
2020-11-12 2020-09-30 13F PRUDENTIAL FINL COM 744320102 2,879 -30 -1.03 183 3.39 0.0196
2020-08-11 2020-06-30 13F PRUDENTIAL FINL COM 744320102 2,909 682 30.62 177 52.59 0.0205
2020-05-14 2020-03-31 13F PRUDENTIAL FINL COM 744320102 2,227 1 0.04 116 -44.50 0.0169
2020-02-11 2019-12-31 13F PRUDENTIAL FINL COM 744320102 2,226 2,226 209 0.0254
2019-11-12 2019-09-30 13F PRUDENTIAL FINL COM 744320102 0 -2,100 -100.00 0 -100.00
2019-08-08 2019-06-30 13F PRUDENTIAL FINL COM 744320102 2,100 2,100 212 0.0282
2019-02-08 2018-12-31 13F PRUDENTIAL FINL COM 744320102 0 -2,100 -100.00 0 -100.00
2018-11-13 2018-09-30 13F PRUDENTIAL FINL COM 744320102 2,100 2,100 213 0.0292
2018-08-07 2018-06-30 13F PRUDENTIAL FINL COM 744320102 0 -2,100 -100.00 0 -100.00
2018-05-14 2018-03-31 13F PRUDENTIAL FINL COM 744320102 2,100 0 0.00 217 -9.96 0.0314
2018-02-09 2017-12-31 13F PRUDENTIAL FINL COM 744320102 2,100 0 0.00 241 8.07 0.0327
2017-11-09 2017-09-30 13F PRUDENTIAL FINL COM 744320102 2,100 0 0.00 223 -1.76 0.0290
2017-08-03 2017-06-30 13F PRUDENTIAL FINL COM 744320102 2,100 0 0.00 227 1.34 0.0332
2017-05-11 2017-03-31 13F PRUDENTIAL FINL COM 744320102 2,100 0 0.00 224 2.28 0.0325
2017-02-10 2016-12-31 13F PRUDENTIAL FINL COM 744320102 2,100 2,100 219 0.0354
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.