Planet Fitness, Inc.
MX ˙ BMV ˙ US72703H1014
SecurityMX:PLNT / Planet Fitness, Inc.
InstitutionVanguard Group Inc
Latest Disclosed Ownership8,076,794 shares
Ownership 9.45%
Vanguard Group Inc ownership in PLNT / Planet Fitness, Inc.

2024-02-13 - Vanguard Group Inc has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 8,076,794 shares of Planet Fitness, Inc. (MX:PLNT). This represents 9.45 percent ownership of the company. In their previous filing dated 2023-02-09 , Vanguard Group Inc had reported owning 7,677,396 shares, indicating an increase of 5.20 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date		Effective
Date		Form Prev
Shares		 Latest
Shares		 ΔShares
(Percent)		 Ownership
(Percent)		 ΔOwnership
(Percent)
2024-02-13 2024-02-13 13G/A 7,677,396 8,076,794 5.20 9.45 2.72
2023-02-09 2023-02-09 13G/A 7,410,872 7,677,396 3.60 9.20 3.49
2022-02-10 2022-02-10 13G/A 7,606,985 7,410,872 -2.58 8.89 -4.41
2021-02-10 2021-02-10 13G/A 8,338,661 7,606,985 -8.77 9.30 -8.73
2020-02-12 2020-02-12 13G/A 8,858,801 8,338,661 -5.87 10.19 1.49
2019-01-10 2019-01-10 13G/A 7,096,004 8,858,801 24.84 10.04 21.40
2018-02-09 2018-02-09 13G/A 3,540,856 7,096,004 100.40 8.27 42.10
2017-02-13 2017-02-13 13G 3,540,856 5.82

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-01-29 2025-12-31 13F PLANET FITNESS CL A 72703H101 7,892,744 -218,864 -2.70 856,126 1.68 0.0124
2025-11-07 2025-09-30 13F PLANET FITNESS CL A 72703H101 8,111,608 -119,928 -1.46 841,985 -6.20 0.0126
2025-08-11 2025-06-30 13F PLANET FITNESS CL A 72703H101 8,231,536 133,055 1.64 897,649 14.73 0.0145
2025-05-09 2025-03-31 13F PLANET FITNESS CL A 72703H101 8,098,481 62,716 0.78 782,394 -1.52 0.0141
2025-02-11 2024-12-31 13F PLANET FITNESS CL A 72703H101 8,035,765 39,928 0.50 794,496 22.34 0.0138
2024-11-13 2024-09-30 13F PLANET FITNESS CL A 72703H101 7,995,837 -330,805 -3.97 649,422 5.98 0.0116
2024-08-13 2024-06-30 13F PLANET FITNESS CL A 72703H101 8,326,642 152,025 1.86 612,758 19.68 0.0118
2024-05-10 2024-03-31 13F PLANET FITNESS CL A 72703H101 8,174,617 97,823 1.21 511,976 -13.17 0.0101
2024-03-11 2023-12-31 13F/A-1 PLANET FITNESS CL A 72703H101 8,076,794 196,809 2.50 589,606 52.14 0.0129
2024-02-14 2023-12-31 13F PLANET FITNESS CL A 72703H101 8,076,794 196,809 589,606 0.0112
2023-12-18 2023-09-30 13F/A-1 PLANET FITNESS CL A 72703H101 7,879,985 -103,584 -1.30 387,538 -28.02 0.0095
2023-11-14 2023-09-30 13F PLANET FITNESS CL A 72703H101 7,879,985 -103,584 387,538 0.0017
2023-08-14 2023-06-30 13F PLANET FITNESS CL A 72703H101 7,983,569 303,688 3.95 538,412 -9.74 0.0128
2023-07-14 2023-03-31 13F/A-1 PLANET FITNESS CL A 72703H101 7,679,881 2,485 0.03 596,496 -1.40 0.0152
2023-05-15 2023-03-31 13F PLANET FITNESS CL A 72703H101 7,679,881 2,485 596,496 0.0032
2023-02-10 2022-12-31 13F PLANET FITNESS CL A 72703H101 7,677,396 161,045 2.14 604,979 39.59 0.0165
2022-11-14 2022-09-30 13F PLANET FITNESS CL A 72703H101 7,516,351 -44,542 -0.59 433,393 -15.72 0.0127
2022-08-12 2022-06-30 13F PLANET FITNESS CL A 72703H101 7,560,893 163,955 2.22 514,217 -17.71 0.0145
2022-05-13 2022-03-31 13F PLANET FITNESS CL A 72703H101 7,396,938 -13,934 -0.19 624,895 -6.91 0.0148
2022-02-14 2021-12-31 13F PLANET FITNESS CL A 72703H101 7,410,872 -25,889 -0.35 671,277 14.91 0.0152
2021-11-12 2021-09-30 13F PLANET FITNESS CL A 72703H101 7,436,761 -222,857 -2.91 584,158 1.35 0.0145
2021-08-13 2021-06-30 13F PLANET FITNESS CL A 72703H101 7,659,618 -248,763 -3.15 576,386 -5.71 0.0143
2021-05-14 2021-03-31 13F PLANET FITNESS CL A 72703H101 7,908,381 301,396 3.96 611,319 3.52 0.0165
2021-02-12 2020-12-31 13F PLANET FITNESS CL A 72703H101 7,606,985 271,540 3.70 590,530 30.65 0.0171
2020-11-16 2020-09-30 13F PLANET FITNESS CL A 72703H101 7,335,445 -803,735 -9.87 452,010 -8.31 0.0150
2020-08-14 2020-06-30 13F PLANET FITNESS CL A 72703H101 8,139,180 -456,984 -5.32 492,990 17.76 0.0175
2020-05-15 2020-03-31 13F PLANET FITNESS CL A 72703H101 8,596,164 257,503 3.09 418,634 -32.77 0.0178
2020-02-14 2019-12-31 13F PLANET FITNESS CL A 72703H101 8,338,661 -253,951 -2.96 622,731 25.23 0.0212
2019-11-14 2019-09-30 13F PLANET FITNESS CL A 72703H101 8,592,612 -18,438 -0.21 497,255 -20.28 0.0184
2019-08-14 2019-06-30 13F PLANET FITNESS CL A 72703H101 8,611,050 -411,428 -4.56 623,785 0.61 0.0235
2019-05-15 2019-03-31 13F PLANET FITNESS CL A 72703H101 9,022,478 163,677 1.85 620,025 30.53 0.0243
2019-02-14 2018-12-31 13F PLANET FITNESS CL A 72703H101 8,858,801 261,393 3.04 475,010 2.26 0.0213
2018-12-13 2018-09-30 13F/A-2 PLANET FITNESS CL A 72703H101 8,597,408 280,726 3.38 464,518 27.11 0.0182
2018-11-23 2018-09-30 13F/A-1 PLANET FITNESS CL A 72703H101 8,597,408 0 464,518 0.0182
2018-11-14 2018-09-30 13F PLANET FITNESS CL A 72703H101 8,597,408 280,726 464,518
2018-08-14 2018-06-30 13F PLANET FITNESS CL A 72703H101 8,316,682 956,640 13.00 365,435 31.46 0.0153
2018-05-15 2018-03-31 13F PLANET FITNESS CL A 72703H101 7,360,042 264,038 3.72 277,990 13.13 0.0122
2018-02-14 2017-12-31 13F PLANET FITNESS CL A 72703H101 7,096,004 280,552 4.12 245,735 33.64 0.0107
2017-11-14 2017-09-30 13F PLANET FITNESS CL A 72703H101 6,815,452 333,576 5.15 183,881 21.55 0.0086
2017-08-24 2017-06-30 13F/A-1 PLANET FITNESS CL A 72703H101 6,481,876 1,504,593 30.23 151,286 57.73 0.0075
2017-08-11 2017-06-30 13F PLANET FITNESS CL A 72703H101 6,481,876 1,504,593 151,286
2017-05-12 2017-03-31 13F PLANET FITNESS CL A 72703H101 4,977,283 1,436,427 40.57 95,913 34.76 0.0049
2017-02-14 2016-12-31 13F PLANET FITNESS CL A 72703H101 3,540,856 897,306 33.94 71,171 34.15 0.0040
2016-11-14 2016-09-30 13F PLANET FITNESS CL A 72703H101 2,643,550 1,007,740 61.60 53,055 71.79 0.0031
2016-08-10 2016-06-30 13F PLANET FITNESS CL A 72703H101 1,635,810 654,918 66.77 30,884 93.87 0.0019
2016-05-13 2016-03-31 13F PLANET FITNESS CL A 72703H101 980,892 117,040 13.55 15,930 17.98 0.0010
2016-02-08 2015-12-31 13F PLANET FITNESS CL A 72703H101 863,852 65,405 8.19 13,502 -1.34 0.0009
2015-11-12 2015-09-30 13F/A-1 PLANET FITNESS CL A 72703H101 798,447 798,447 13,685 0.0006
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.