Planet Fitness, Inc.
MX ˙ BMV ˙ US72703H1014
SecurityMX:PLNT / Planet Fitness, Inc.
InstitutionHighTower Advisors, LLC
Latest Disclosed Ownership3,424 shares
Latest Disclosed Value $ 254,665
HighTower Advisors, LLC ownership in PLNT / Planet Fitness, Inc.

On May 5, 2026 - HighTower Advisors, LLC filed a 13F-HR form disclosing ownership of 3,424 shares of Planet Fitness, Inc. (MX:PLNT) valued at $254,665 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 5,763 shares of Planet Fitness, Inc.. This represents a change in shares of -40.59% during the quarter.

HighTower Advisors, LLC has a history of taking positions in derivatives of the underlying security (PLNT) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:PLNT / Planet Fitness, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F PLANET FITNESS MASTER ISSUER CL A 72703H101 3,424 -2,339 -40.59 255 -59.36 0.0003
2026-02-06 2025-12-31 13F PLANET FITNESS CL A 72703H101 5,763 108 1.91 625 6.66 0.0007
2025-11-07 2025-09-30 13F PLANET FITNESS CL A 72703H101 5,655 1,876 49.64 587 42.23 0.0007
2025-08-11 2025-06-30 13F PLANET FITNESS CL A 72703H101 3,779 207 5.80 412 19.42 0.0005
2025-05-13 2025-03-31 13F PLANET FITNESS CL A 72703H101 3,572 -1,814 -33.68 345 -35.15 0.0005
2025-02-07 2024-12-31 13F PLANET FITNESS CL A 72703H101 5,386 319 6.30 533 31.36 0.0007
2024-11-14 2024-09-30 13F PLANET FITNESS CL A 72703H101 5,067 5,067 405 0.0006
2024-05-06 2024-03-31 13F PLANET FITNESS CL A 72703H101 0 -9,731 -100.00 0 -100.00
2024-02-12 2023-12-31 13F PLANET FITNESS CL A 72703H101 9,731 9,731 708 0.0012
2023-08-14 2023-06-30 13F PLANET FITNESS CL A 72703H101 0 -44,159 -100.00 0 -100.00
2023-05-12 2023-03-31 13F PLANET FITNESS CL A 72703H101 44,159 -2,802 -5.97 3,423 -7.44 0.0075
2023-02-09 2022-12-31 13F PLANET FITNESS CL A 72703H101 46,961 -6,066 -11.44 3,698 21.13 0.0085
2022-11-09 2022-09-30 13F PLANET FITNESS CL A 72703H101 53,027 11,501 27.70 3,053 8.49 0.0082
2022-08-10 2022-06-30 13F PLANET FITNESS CL A 72703H101 41,526 -7,633 -15.53 2,814 -32.37 0.0073
2022-05-12 2022-03-31 13F PLANET FITNESS CL A 72703H101 49,159 -8,750 -15.11 4,161 -20.71 0.0093
2022-02-10 2021-12-31 13F PLANET FITNESS CL A 72703H101 57,909 53,380 1,178.63 5,248 1,382.49 0.0115
2021-11-12 2021-09-30 13F PLANET FITNESS CL A 72703H101 4,529 -605 -11.78 354 -9.00 0.0009
2021-08-06 2021-06-30 13F PLANET FITNESS CL A 72703H101 5,134 278 5.72 389 4.01 0.0011
2021-05-10 2021-03-31 13F PLANET FITNESS CL A 72703H101 4,856 1,979 68.79 374 68.47 0.0012
2021-02-10 2020-12-31 13F PLANET FITNESS CL A 72703H101 2,877 2,877 222 0.0009
2019-05-15 2019-03-31 13F PLANET FITNESS CL A 72703H101 0 -1,709 -100.00 0 -100.00
2019-02-14 2018-12-31 13F PLANET FITNESS CL A 72703H101 1,709 -17,779 -91.23 92 -91.26 0.0007
2018-11-09 2018-09-30 13F PLANET FITNESS CL A 72703H101 19,488 -3,272 -14.38 1,053 5.94 0.0076
2018-08-14 2018-06-30 13F PLANET FITNESS CL A 72703H101 22,760 14,361 170.98 994 216.56 0.0078
2018-05-15 2018-03-31 13F PLANET FITNESS CL A 72703H101 8,399 8,399 314 0.0026
2017-02-10 2016-12-31 13F PLANET FITNESS CL A 72703H101 0 -31,756 -100.00 0 -100.00
2016-11-14 2016-09-30 13F PLANET FITNESS CL A 72703H101 31,756 -7,636 -19.38 642 -13.83 0.0074
2016-08-11 2016-06-30 13F PLANET FITNESS CL A 72703H101 39,392 -4,052 -9.33 745 6.13 0.0094
2016-05-16 2016-03-31 13F PLANET FITNESS CL A 72703H101 43,444 11,744 37.05 702 41.53 0.0023
2016-05-18 2015-12-31 13F/A-1 PLANET FITNESS CL A 72703H101 31,700 31,700 496 0.0059
2016-02-12 2015-12-31 13F PLANET FITNESS CL A 72703H101 31,700 496
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-07 2025-09-30 13F PLANET FITNESS CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-11 2025-06-30 13F PLANET FITNESS CL A Call 1,000 5 n/a n/a n/a
2025-02-07 2024-12-31 13F PLANET FITNESS CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F PLANET FITNESS CL A Call 40,000 112 n/a n/a n/a
2019-05-15 2019-03-31 13F PLANET FITNESS CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F PLANET FITNESS CL A Call 35,000 0.00 86 0.00 n/a n/a n/a
2018-11-09 2018-09-30 13F PLANET FITNESS CL A Call 35,000 86 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-02-09 2022-12-31 13F PLANET FITNESS CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-11-09 2022-09-30 13F PLANET FITNESS CL A Put 7 -98.60 9 125.00 n/a n/a n/a
2022-08-10 2022-06-30 13F PLANET FITNESS CL A Put 500 4,900.00 4 33.33 n/a n/a n/a
2022-05-12 2022-03-31 13F PLANET FITNESS CL A Put 10 400.00 3 200.00 n/a n/a n/a
2022-02-10 2021-12-31 13F PLANET FITNESS CL A Put 2 1 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.