The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionHowe & Rusling Inc
Latest Disclosed Ownership8,866 shares
Latest Disclosed Value $ 1,280,637
Howe & Rusling Inc reports 5.98% decrease in ownership of PG / The Procter & Gamble Company

On April 28, 2026 - Howe & Rusling Inc filed a 13F-HR form disclosing ownership of 8,866 shares of The Procter & Gamble Company (MX:PG) valued at $1,280,637 USD as of March 31, 2026.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F PROCTER & GAMBLE COM 742718109 8,866 -564 -5.98 1,281 -5.26 0.0835
2026-02-14 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 9,430 917 10.77 1,351 3.37 0.0894
2025-11-05 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 8,513 2,038 31.47 1,308 26.77 0.0897
2025-08-12 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 6,475 -101 -1.54 1,032 -7.95 0.0762
2025-06-17 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 6,576 106 1.64 1,121 3.32 0.0943
2025-02-12 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 6,470 497 8.32 1,085 4.84 0.0935
2024-11-08 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 5,973 309 5.46 1,035 10.71 0.0890
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 5,664 81 1.45 934 3.20 0.0852
2024-05-15 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 5,583 929 19.96 906 32.89 0.0868
2024-02-06 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 4,654 297 6.82 682 7.24 0.0723
2023-11-09 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 4,357 -148 -3.29 635 -7.03 0.0750
2023-08-14 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 4,505 377 9.13 684 11.42 0.0765
2023-05-15 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 4,128 -165 -3.84 614 -5.69 0.0731
2023-02-15 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 4,293 -1,344 -23.84 651 -8.71 0.0816
2022-11-14 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 5,637 383 7.29 712 -5.70 0.0945
2022-08-15 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 5,254 551 11.72 755 5.01 0.0957
2022-05-10 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 4,703 -175 -3.59 719 -9.90 0.0831
2022-02-14 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 4,878 28 0.58 798 17.70 0.0936
2021-11-15 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 4,850 99 2.08 678 5.77 0.0850
2021-08-13 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 4,751 57 1.21 641 0.79 0.0808
2021-05-13 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 4,694 -106 -2.21 636 -4.79 0.0864
2021-02-08 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 4,800 -922 -16.11 668 -15.97 0.1015
2020-11-06 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 5,722 1,637 40.07 795 62.91 0.1364
2020-07-15 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 4,085 -3,348 -45.04 488 -40.34 0.0900
2020-05-14 2020-03-31 13F PROCTER & GAMBLE COM 742718109 7,433 -30 -0.40 818 -12.23 0.1762
2020-02-05 2019-12-31 13F PROCTER & GAMBLE COM 742718109 7,463 69 0.93 932 1.30 0.1543
2019-10-31 2019-09-30 13F PROCTER & GAMBLE COM 742718109 7,394 0 0.00 920 13.44 0.1613
2019-08-12 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 7,394 -295 -3.84 811 1.38 0.1401
2019-04-29 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 7,689 1,157 17.71 800 33.33 0.1385
2019-02-04 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 6,532 381 6.19 600 17.19 0.1270
2018-11-07 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 6,151 661 12.04 512 19.35 0.0855
2018-07-31 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 5,490 1,077 24.41 429 22.57 0.0777
2018-05-14 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 4,413 -927 -17.36 350 -28.72 0.0634
2018-01-24 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 5,340 -263 -4.69 491 -3.73 0.0893
2017-10-18 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 5,603 -1,022 -15.43 510 -11.61 0.0944
2017-07-13 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 6,625 1,057 18.98 577 15.40 0.1173
2017-04-18 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 5,568 225 4.21 500 11.36 0.1001
2017-01-20 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 5,343 751 16.35 449 8.98 0.0985
2016-10-17 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 4,592 -200 -4.17 412 1.48 0.0887
2016-08-23 2016-06-30 13F PROCTER & GAMBLE COM 742718109 4,792 260 5.74 406 8.85 0.0893
2016-05-16 2016-03-31 13F PROCTER & GAMBLE COM 742718109 4,532 780 20.79 373 25.17 0.0841
2016-02-11 2015-12-31 13F PROCTER & GAMBLE COM 742718109 3,752 14 0.37 298 10.78 0.0684
2015-11-10 2015-09-30 13F PROCTER & GAMBLE COM 742718109 3,738 -334 -8.20 269 -15.67 0.0668
2015-07-22 2015-06-30 13F PROCTER & GAMBLE COM 742718109 4,072 -100 -2.40 319 -6.73 0.0696
2015-04-29 2015-03-31 13F PROCTER & GAMBLE COM 742718109 4,172 4,172 0.00 342 0.0767
2015-01-30 2014-12-31 13F PROCTER & GAMBLE COM 742718109 0 -5,128 -100.00 0 -100.00
2014-10-31 2014-09-30 13F PROCTER & GAMBLE COM 742718109 5,128 445 9.50 429 16.58 0.1001
2014-07-31 2014-06-30 13F PROCTER & GAMBLE COM 742718109 4,683 -4,890 -51.08 368 -52.33 0.0826
2014-05-07 2014-03-31 13F PROCTER & GAMBLE COM 742718109 9,573 4,214 78.63 772 77.06 0.1893
2014-07-31 2013-12-31 13F/A-12 PROCTER & GAMBLE COM 742718109 5,359 -1,718 -24.28 436 -20.15 0.1098
2014-02-07 2013-12-31 13F PROCTER & GAMBLE COM 742718109 38,189 3,109
2013-11-08 2013-09-30 13F PROCTER & GAMBLE COM 742718109 7,077 -5,542 -43.92 546 -43.83 0.1995
2013-08-14 2013-06-30 13F PROCTER & GAMBLE COM 742718109 12,619 12,619 972 0.2703
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.