The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionColonial Trust Advisors
Latest Disclosed Ownership113,855 shares
Latest Disclosed Value $ 16,445,231
Colonial Trust Advisors reports 1.70% decrease in ownership of PG / The Procter & Gamble Company

On May 12, 2026 - Colonial Trust Advisors filed a 13F-HR form disclosing ownership of 113,855 shares of The Procter & Gamble Company (MX:PG) valued at $16,445,231 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 115,828 shares of The Procter & Gamble Company. This represents a change in shares of -1.70% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 113,855 -1,973 -1.70 16,445 -0.93 1.2781
2026-02-12 2025-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 115,828 -1,550 -1.32 16,599 -7.96 1.2491
2025-11-10 2025-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 117,378 -849 -0.72 18,035 -4.25 1.3892
2025-08-13 2025-06-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 118,227 1,123 0.96 18,836 -5.62 1.5564
2025-05-14 2025-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 117,104 3,214 2.82 19,957 4.52 1.7754
2025-02-13 2024-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 113,890 -4,394 -3.71 19,094 -6.80 1.6923
2024-11-12 2024-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 118,284 3,417 2.97 20,487 8.15 1.7717
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 114,867 -880 -0.76 18,944 0.87 1.8138
2024-05-14 2024-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 115,747 -381 -0.33 18,780 10.36 1.8571
2024-02-14 2023-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 116,128 -2,725 -2.29 17,017 -1.83 1.8055
2023-11-13 2023-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 118,853 -1,812 -1.50 17,336 -5.32 1.9856
2023-08-14 2023-06-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 120,665 -3,689 -2.97 18,310 -0.98 2.0349
2023-05-11 2023-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 124,354 2,198 1.80 18,490 -0.13 2.1723
2023-02-14 2022-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 122,156 -201 -0.16 18,514 19.85 2.2714
2022-11-14 2022-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 122,357 3,601 3.03 15,448 -9.53 2.0924
2022-08-12 2022-06-30 13F PROCTER & GAMBLE CS 742718109 118,756 437 0.37 17,076 -5.55 2.4010
2022-05-09 2022-03-31 13F PROCTER & GAMBLE CS 742718109 118,319 589 0.50 18,079 -6.12 2.1398
2022-02-14 2021-12-31 13F PROCTER & GAMBLE CS 742718109 117,730 -1,076 -0.91 19,258 15.95 2.1542
2021-11-12 2021-09-30 13F PROCTER & GAMBLE CS 742718109 118,806 -2,021 -1.67 16,609 1.88 2.0486
2021-08-05 2021-06-30 13F PROCTER & GAMBLE CS 742718109 120,827 -738 -0.61 16,303 -0.98 1.9904
2021-05-10 2021-03-31 13F PROCTER & GAMBLE CS 742718109 121,565 -846 -0.69 16,464 -3.33 2.1637
2021-01-29 2020-12-31 13F PROCTER & GAMBLE CS 742718109 122,411 520 0.43 17,032 0.53 2.3633
2020-10-26 2020-09-30 13F PROCTER & GAMBLE CS 742718109 121,891 -684 -0.56 16,942 15.60 2.6620
2020-08-10 2020-06-30 13F PROCTER & GAMBLE CS 742718109 122,575 461 0.38 14,656 9.10 2.5003
2020-05-06 2020-03-31 13F PROCTER AND GAMBLE COCOM CS 742718109 122,114 5,269 4.51 13,433 -7.96 2.8113
2020-02-14 2019-12-31 13F PROCTER & GAMBLE CS 742718109 116,845 -1,905 -1.60 14,594 -1.19 2.4221
2019-11-15 2019-09-30 13F PROCTER & GAMBLE CS 742718109 118,750 1,149 0.98 14,770 14.54 2.6123
2019-08-21 2019-06-30 13F PROCTER & GAMBLE CS 742718109 117,601 554 0.47 12,895 5.88 2.3338
2019-05-15 2019-03-31 13F PROCTER & GAMBLE CS 742718109 117,047 11,949 11.37 12,179 26.06 2.3111
2019-02-11 2018-12-31 13F PROCTER & GAMBLE CS 742718109 105,098 -11,279 -9.69 9,661 -0.26 2.3597
2018-11-14 2018-09-30 13F PROCTER & GAMBLE CS 742718109 116,377 -3,302 -2.76 9,686 3.68 1.8113
2018-08-14 2018-06-30 13F PROCTER & GAMBLE CS 742718109 119,679 -8,644 -6.74 9,342 -8.17 1.8512
2018-05-09 2018-03-31 13F PROCTER & GAMBLE CS 742718109 128,323 -27,953 -17.89 10,173 -29.15 2.0741
2018-02-21 2017-12-31 13F PROCTER & GAMBLE CS 742718109 156,276 26,795 20.69 14,358 21.88 2.2253
2017-11-14 2017-09-30 13F PROCTER & GAMBLE CS 742718109 129,481 -1,233 -0.94 11,780 3.41 2.5879
2017-08-14 2017-06-30 13F PROCTER AND GAMBLE COCOM CS 742718109 130,714 24,485 23.05 11,392 24.45 2.5862
2017-05-15 2017-03-31 13F PROCTER & GAMBLE CS 742718109 106,229 -990 -0.92 9,154 1.54 2.8163
2017-02-13 2016-12-31 13F PROCTER & GAMBLE CS 742718109 107,219 -1,513 -1.39 9,015 -7.62 2.9100
2016-10-18 2016-09-30 13F PROCTER & GAMBLE CS 742718109 108,732 -248 -0.23 9,759 5.77 3.0655
2016-08-22 2016-06-30 13F PROCTER & GAMBLE CS 742718109 108,980 -1,153 -1.05 9,227 1.79 2.9520
2016-05-13 2016-03-31 13F PROCTER & GAMBLE CS 742718109 110,133 -1,487 -1.33 9,065 2.27 2.9581
2016-02-12 2015-12-31 13F PROCTER & GAMBLE CS 742718109 111,620 -3,839 -3.32 8,864 6.72 2.9475
2015-11-18 2015-09-30 13F PROCTER & GAMBLE CS 742718109 115,459 -575 -0.50 8,306 -8.50 2.7895
2015-08-05 2015-06-30 13F PROCTER & GAMBLE CS 742718109 116,034 -1,129 -0.96 9,078 -5.44 2.8138
2015-06-01 2015-03-31 13F PROCTER & GAMBLE CS 742718109 117,163 26,222 28.83 9,600 15.89 2.9331
2015-02-13 2014-12-31 13F PROCTER & GAMBLE CS 742718109 90,941 -28,322 -23.75 8,284 -17.05 3.2038
2014-11-14 2014-09-30 13F PROCTER & GAMBLE CS 742718109 119,263 -1,485 -1.23 9,987 5.24 3.0932
2014-08-14 2014-06-30 13F PROCTER & GAMBLE CS 742718109 120,748 -1,416 -1.16 9,490 -3.62 2.8842
2014-05-15 2014-03-31 13F PROCTER & GAMBLE CS 742718109 122,164 -1,533 -1.24 9,846 -2.22 3.0788
2014-02-14 2013-12-31 13F PROCTER & GAMBLE CS 742718109 123,697 -1,522 -1.22 10,070 6.39 3.1627
2013-11-14 2013-09-30 13F PROCTER & GAMBLE CS 742718109 125,219 100 0.08 9,465 -1.74 3.2044
2013-08-14 2013-06-30 13F PROCTER & GAMBLE CS 742718109 125,119 125,119 9,633 3.4146
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.