The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionCaptrust Financial Advisors
Latest Disclosed Ownership1,714,266 shares
Latest Disclosed Value $ 236,118,607
Captrust Financial Advisors reports 9.61% decrease in ownership of PG / The Procter & Gamble Company

On May 14, 2026 - Captrust Financial Advisors filed a 13F-HR form disclosing ownership of 1,714,266 shares of The Procter & Gamble Company (MX:PG) valued at $236,118,607 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 1,896,507 shares of The Procter & Gamble Company. This represents a change in shares of -9.61% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F PROCTER & GAMBLE CO COM Stock 742718109 1,714,266 -182,241 -9.61 236,119 -9.32 0.4071
2026-02-17 2025-12-31 13F PROCTER & GAMBLE CO COM Stock 742718109 1,896,507 86,576 4.78 260,388 -6.37 0.4953
2025-11-19 2025-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,809,931 490 0.03 278,096 -3.53 0.5671
2025-08-15 2025-06-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,809,441 15,262 0.85 288,280 -5.72 0.6432
2025-05-15 2025-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,794,179 55,661 3.20 305,764 4.91 0.7671
2025-02-14 2024-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,738,518 19,327 1.12 291,462 -2.12 0.8325
2024-11-14 2024-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,719,191 -9,874 -0.57 297,764 4.42 0.8834
2024-08-15 2024-06-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,729,065 426,872 32.78 285,157 34.97 0.9177
2024-05-15 2024-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,302,193 -59,670 -4.38 211,281 5.87 0.7763
2024-02-14 2023-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,361,863 14,821 1.10 199,567 1.57 0.6871
2023-11-15 2023-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,347,042 29,522 2.24 196,479 -1.72 0.7509
2023-08-15 2023-06-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,317,520 20,155 1.55 199,920 3.64 0.7880
2023-05-15 2023-03-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,297,365 42,716 3.40 192,905 1.45 0.8476
2023-02-15 2022-12-31 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,254,649 42,682 3.52 190,155 24.27 0.9569
2022-11-16 2022-09-30 13F PROCTER AND GAMBLE CO COM Stock 742718109 1,211,967 232,584 23.75 153,011 8.65 0.8908
2022-08-23 2022-06-30 13F/A-1 PROCTER AND GAMBLE CO COM Common Stock 742718109 979,383 108,565 12.47 140,825 5.83 0.9082
2022-08-16 2022-06-30 13F PROCTER AND GAMBLE CO COM COM 742718109 1,026,613 155,795 147,617 1.0712
2022-05-16 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 870,818 -6,314 -0.72 133,061 -7.26 0.8613
2022-02-14 2021-12-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 877,132 44,750 5.38 143,481 23.30 0.9840
2021-11-16 2021-09-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 832,382 67,065 8.76 116,367 12.69 0.9668
2021-08-16 2021-06-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 765,317 7,103 0.94 103,264 0.56 0.9618
2021-05-17 2021-03-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 758,214 35,321 4.89 102,685 2.09 1.1114
2021-02-16 2020-12-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 722,893 257,068 55.19 100,583 55.07 1.3325
2020-11-17 2020-09-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 465,825 -68,161 -12.76 64,862 1.24 1.0757
2020-08-14 2020-06-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 533,986 166,601 45.35 64,068 59.51 1.0551
2020-05-15 2020-03-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 367,385 -16,769 -4.37 40,166 -15.28 0.8851
2020-02-14 2019-12-31 13F PROCTER & GAMBLE COM 742718109 384,154 129,507 50.86 47,408 49.68 0.7480
2019-11-14 2019-09-30 13F PROCTER & GAMBLE CO COM Common Stock 742718109 254,647 -1,837 -0.72 31,673 12.62 1.1123
2019-08-13 2019-06-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 256,484 33,830 15.19 28,123 21.39 1.0406
2019-05-15 2019-03-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 222,654 100 0.04 23,167 13.25 0.9403
2019-02-13 2018-12-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 222,554 -13,227 -5.61 20,457 4.24 1.0977
2018-11-15 2018-09-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 235,781 75,024 46.67 19,624 56.38 0.8777
2018-08-13 2018-06-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 160,757 10,788 7.19 12,549 8.11 0.6953
2018-05-15 2018-03-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 149,969 16,911 12.71 11,608 -5.05 0.7178
2018-02-14 2017-12-31 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 133,058 59,330 80.47 12,225 103.44 0.7397
2018-02-16 2017-09-30 13F/A-1 PROCTER AND GAMBLE CO COM Common Stock 742718109 73,728 64,052 661.97 6,009 612.81 0.4557
2017-11-13 2017-09-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 10,121 445 921 0.0890
2017-11-13 2017-06-30 13F/A-1 PROCTER AND GAMBLE CO COM Common Stock 742718109 9,676 9,676 843 0.1054
2017-08-10 2017-06-30 13F PROCTER AND GAMBLE CO COM Common Stock 742718109 74,552 6,497 0.5564
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.