The Procter & Gamble Company
MX ˙ BMV ˙ US7427181091
SecurityMX:PG / The Procter & Gamble Company
InstitutionBrookstone Capital Management
Latest Disclosed Ownership58,771 shares
Latest Disclosed Value $ 8,488,951
Brookstone Capital Management reports 6.56% decrease in ownership of PG / The Procter & Gamble Company

On April 16, 2026 - Brookstone Capital Management filed a 13F-HR form disclosing ownership of 58,771 shares of The Procter & Gamble Company (MX:PG) valued at $8,488,951 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 15, 2026 disclosing 62,894 shares of The Procter & Gamble Company. This represents a change in shares of -6.56% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F PROCTER & GAMBLE COM 742718109 58,771 -4,123 -6.56 8,489 -5.82 0.0970
2026-01-15 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 62,894 7,313 13.16 9,013 5.55 0.1031
2025-10-15 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 55,581 -4,231 -7.07 8,540 -10.39 0.1019
2025-07-30 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 59,812 3,290 5.82 9,529 -1.07 0.1250
2025-04-29 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 56,522 -423 -0.74 9,632 0.90 0.1380
2025-01-13 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 56,945 -5,267 -8.47 9,547 -11.41 0.1390
2024-10-08 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 62,212 953 1.56 10,775 3.82 0.1588
2024-07-18 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 61,259 4,969 8.83 10,380 13.64 0.1722
2024-04-15 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 56,290 353 0.63 9,133 11.42 0.1632
2024-01-11 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 55,937 2,869 5.41 8,197 4.19 0.1594
2023-10-20 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 53,068 -4,216 -7.36 7,867 -7.70 0.1727
2023-07-11 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 57,284 2,883 5.30 8,524 3.72 0.1715
2023-04-19 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 54,401 3,049 5.94 8,217 3.96 0.1600
2023-01-09 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 51,352 -1,746 -3.29 7,904 19.63 0.1600
2022-10-14 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 53,098 -2,882 -5.15 6,607 -18.61 0.1527
2022-07-11 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 55,980 1,915 3.54 8,118 -5.86 0.1797
2022-04-12 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 54,065 3,918 7.81 8,623 5.66 0.1687
2022-01-11 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 50,147 -1,093 -2.13 8,161 11.81 0.1406
2021-11-03 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 51,240 596 1.18 7,299 5.22 0.1314
2021-07-14 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 50,644 24,716 95.33 6,937 97.58 0.1243
2021-04-16 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 25,928 1,764 7.30 3,511 4.43 0.1345
2021-01-13 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 24,164 -2,812 -10.42 3,362 -10.32 0.1336
2020-10-13 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 26,976 4,430 19.65 3,749 39.06 0.1732
2020-07-21 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 22,546 -4,853 -17.71 2,696 -10.55 0.1680
2020-04-14 2020-03-31 13F PROCTER & GAMBLE COM 742718109 27,399 3,445 14.38 3,014 0.74 0.1733
2020-01-29 2019-12-31 13F PROCTER & GAMBLE COM 742718109 23,954 3,509 17.16 2,992 17.66 0.1519
2019-10-18 2019-09-30 13F PROCTER & GAMBLE COM 742718109 20,445 -13,389 -39.57 2,543 -31.46 0.1381
2019-07-25 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 33,834 4,361 14.80 3,710 20.97 0.2144
2019-04-18 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 29,473 -2,896 -8.95 3,067 3.09 0.1990
2019-02-05 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 32,369 2,512 8.41 2,975 19.72 0.2257
2018-11-05 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 29,857 1,548 5.47 2,485 12.44 0.1890
2018-08-06 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 28,309 -4,804 -14.51 2,210 -15.81 0.1925
2018-04-23 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 33,113 3,465 11.69 2,625 -3.63 0.2382
2018-02-07 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 29,648 -52,207 -63.78 2,724 -63.42 0.2446
2017-10-31 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 81,855 -1,751 -2.09 7,447 2.21 0.6743
2017-08-08 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 83,606 1,785 2.18 7,286 -0.90 0.6946
2017-04-28 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 81,821 7,560 10.18 7,352 17.75 0.7438
2017-01-12 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 74,261 15,579 26.55 6,244 18.55 0.6857
2016-10-28 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 58,682 4,884 9.08 5,267 15.63 0.5801
2016-07-19 2016-06-30 13F PROCTER & GAMBLE COM 742718109 53,798 8,972 20.02 4,555 23.41 0.5953
2016-04-14 2016-03-31 13F PROCTER & GAMBLE COM 742718109 44,826 33,878 309.44 3,691 324.74 0.5563
2016-01-14 2015-12-31 13F PROCTER & GAMBLE COM 742718109 10,948 2,903 36.08 869 50.09 0.1671
2015-10-28 2015-09-30 13F PROCTER GAMBLE CO COM COM 742718109 8,045 -39,070 -82.92 579 -84.29 0.1050
2015-08-11 2015-06-30 13F PROCTER GAMBLE CO COM COM 742718109 47,115 38,638 455.80 3,686 430.36 0.4636
2015-05-14 2015-03-31 13F PROCTER GAMBLE CO COM COM 742718109 8,477 8,477 0.00 695 0.1052
2015-01-29 2014-12-31 13F PROCTER GAMBLE CO COM COM 742718109 0 -6,236 -100.00 0 -100.00
2014-10-14 2014-09-30 13F PROCTER GAMBLE CO COM COM 742718109 6,236 -2,672 -30.00 522 -25.43 0.0982
2014-07-14 2014-06-30 13F PROCTER & GAMBLE COM 742718109 8,908 988 12.47 700 9.72 0.1428
2014-05-15 2014-03-31 13F PROCTER GAMBLE CO COM COM 742718109 7,920 100 1.28 638 0.16 0.1618
2014-02-10 2013-12-31 13F PROCTER GAMBLE CO COM COM 742718109 7,820 7,820 637 0.1832
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.