Newell Brands Inc.
MX ˙ BMV ˙ US6512291062
SecurityMX:NWL / Newell Brands Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership8,245,232 shares
Latest Disclosed Value $ 28,281,146
UBS Group AG ownership in NWL / Newell Brands Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 8,245,232 shares of Newell Brands Inc. (MX:NWL) valued at $28,281,146 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 4,637,692 shares of Newell Brands Inc.. This represents a change in shares of 77.79% during the quarter.

UBS Group AG has a history of taking positions in derivatives of the underlying security (NWL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:NWL / Newell Brands Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F NEWELL BRANDS COM 651229106 8,245,232 3,607,540 77.79 28,281 63.93 0.0008
2026-01-29 2025-12-31 13F NEWELL BRANDS COM 651229106 4,637,692 1,648,854 55.17 17,252 10.16 0.0028
2025-11-13 2025-09-30 13F NEWELL BRANDS COM 651229106 2,988,838 -1,658,012 -35.68 15,662 -37.59 0.0025
2025-08-14 2025-06-30 13F NEWELL BRANDS COM 651229106 4,646,850 1,576,814 51.36 25,093 31.83 0.0043
2025-05-13 2025-03-31 13F NEWELL BRANDS COM 651229106 3,070,036 -577,101 -15.82 19,034 -47.60 0.0035
2025-02-14 2024-12-31 13F NEWELL BRANDS COM 651229106 3,647,137 2,509,005 220.45 36,325 315.62 0.0067
2024-11-14 2024-09-30 13F NEWELL BRANDS COM 651229106 1,138,132 -231,402 -16.90 8,741 -0.43 0.0019
2024-08-14 2024-06-30 13F NEWELL BRANDS COM 651229106 1,369,534 195,945 16.70 8,779 -6.84 0.0022
2024-05-13 2024-03-31 13F NEWELL BRANDS COM 651229106 1,173,589 292,072 33.13 9,424 23.16 0.0023
2024-02-09 2023-12-31 13F NEWELL BRANDS COM 651229106 881,517 -294,785 -25.06 7,652 -27.97 0.0023
2023-11-09 2023-09-30 13F NEWELL BRANDS COM 651229106 1,176,302 24,633 2.14 10,622 6.02 0.0037
2023-08-11 2023-06-30 13F NEWELL BRANDS COM 651229106 1,151,669 251,516 27.94 10,020 -10.52 0.0034
2023-05-12 2023-03-31 13F NEWELL BRANDS COM 651229106 900,153 148,532 19.76 11,198 13.89 0.0041
2023-02-08 2022-12-31 13F NEWELL BRANDS COM 651229106 751,621 -32,795 -4.18 9,831 -9.77 0.0037
2022-11-10 2022-09-30 13F NEWELL BRANDS COM 651229106 784,416 -460,268 -36.98 10,896 -54.02 0.0048
2022-08-10 2022-06-30 13F NEWELL BRANDS COM 651229106 1,244,684 -70,955 -5.39 23,699 -15.87 0.0097
2022-05-16 2022-03-31 13F NEWELL BRANDS COM 651229106 1,315,639 466,013 54.85 28,168 51.80 0.0094
2022-02-14 2021-12-31 13F NEWELL BRANDS COM 651229106 849,626 81,932 10.67 18,556 9.17 0.0053
2021-11-15 2021-09-30 13F NEWELL BRANDS COM 651229106 767,694 211,770 38.09 16,997 11.30 0.0054
2021-08-13 2021-06-30 13F NEWELL BRANDS COM 651229106 555,924 34,407 6.60 15,271 9.34 0.0049
2021-05-12 2021-03-31 13F NEWELL BRANDS COM 651229106 521,517 -323,196 -38.26 13,966 -22.12 0.0046
2021-02-11 2020-12-31 13F NEWELL BRANDS COM 651229106 844,713 -100,705 -10.65 17,933 10.53 0.0061
2020-11-12 2020-09-30 13F NEWELL BRANDS COM 651229106 945,418 271,940 40.38 16,224 51.70 0.0061
2020-07-31 2020-06-30 13F NEWELL BRANDS COM 651229106 673,478 -370,392 -35.48 10,695 -22.85 0.0045
2020-05-01 2020-03-31 13F NEWELL BRANDS COM 651229106 1,043,870 -1,636,692 -61.06 13,863 -73.09 0.0065
2020-02-14 2019-12-31 13F NEWELL BRANDS COM 651229106 2,680,562 -188,500 -6.57 51,520 -4.08 0.0179
2019-11-14 2019-09-30 13F NEWELL BRANDS COM 651229106 2,869,062 -806,828 -21.95 53,709 -5.25 0.0207
2019-08-14 2019-06-30 13F NEWELL BRANDS COM 651229106 3,675,890 -142,009 -3.72 56,682 -3.22 0.0218
2019-05-14 2019-03-31 13F NEWELL BRANDS COM 651229106 3,817,899 474,042 14.18 58,567 -5.78 0.0242
2019-02-14 2018-12-31 13F NEWELL BRANDS COM 651229106 3,343,857 -792,029 -19.15 62,161 -25.96 0.0282
2018-11-14 2018-09-30 13F NEWELL BRANDS COM 651229106 4,135,886 656,292 18.86 83,958 -6.44 0.0333
2018-08-14 2018-06-30 13F NEWELL BRANDS COM 651229106 3,479,594 1,788,651 105.78 89,739 108.28 0.0389
2018-05-15 2018-03-31 13F NEWELL BRANDS COM 651229106 1,690,943 255,629 17.81 43,085 -2.85 0.0186
2018-02-14 2017-12-31 13F NEWELL BRANDS COM 651229106 1,435,314 122,958 9.37 44,351 -20.80 0.0182
2017-11-14 2017-09-30 13F NEWELL BRANDS COM 651229106 1,312,356 -263,909 -16.74 55,998 -33.75 0.0259
2017-11-14 2017-06-30 13F/A-1 NEWELL BRANDS COM 651229106 1,576,265 -209,801 -11.75 84,519 0.32 0.0437
2017-08-14 2017-06-30 13F NEWELL BRANDS COM 651229106 1,576,265 -209,801 84,519
2017-11-14 2017-03-31 13F/A-1 NEWELL BRANDS COM 651229106 1,786,066 105,700 6.29 84,249 12.29 0.0460
2017-05-12 2017-03-31 13F NEWELL BRANDS COM 651229106 1,786,066 105,700 84,249
2017-02-14 2016-12-31 13F NEWELL BRANDS COM 651229106 1,680,366 216,471 14.79 75,028 -2.67 0.0414
2016-11-14 2016-09-30 13F NEWELL BRANDS COM 651229106 1,463,895 78,018 5.63 77,089 14.52 0.0460
2016-08-12 2016-06-30 13F NEWELL BRANDS COM 651229106 1,385,877 798,601 135.98 67,312 158.78 0.0423
2016-05-12 2016-03-31 13F NEWELL RUBBERMAID COM 651229106 587,276 -7,030 -1.18 26,011 -0.71 0.0174
2016-02-16 2015-12-31 13F NEWELL RUBBERMAID COM 651229106 594,306 108,134 22.24 26,197 35.69 0.0170
2015-11-13 2015-09-30 13F NEWELL RUBBERMAID COM 651229106 486,172 190,527 64.44 19,306 58.83 0.0137
2015-08-14 2015-06-30 13F NEWELL RUBBERMAID COM 651229106 295,645 -112,726 -27.60 12,155 -23.82 0.0081
2015-05-14 2015-03-31 13F NEWELL RUBBERMAID COM 651229106 408,371 -148,752 -26.70 15,955 -24.82 0.0110
2015-02-17 2014-12-31 13F NEWELL RUBBERMAID COM 651229106 557,123 557,123 21,221 0.0148
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-05 2026-03-31 13F NEWELL BRANDS COM Call 0 -100.00 0 n/a n/a n/a
2026-01-29 2025-12-31 13F NEWELL BRANDS COM Call 430,000 1,600 n/a n/a n/a
2025-05-13 2025-03-31 13F NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-14 2024-12-31 13F NEWELL BRANDS COM Call 20,000 199 n/a n/a n/a
2023-11-09 2023-09-30 13F NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-08-11 2023-06-30 13F NEWELL BRANDS COM Call 151,200 -1.18 1,315 -30.90 n/a n/a n/a
2023-05-12 2023-03-31 13F NEWELL BRANDS COM Call 153,000 4.15 1,903 -0.94 n/a n/a n/a
2023-02-08 2022-12-31 13F NEWELL BRANDS COM Call 146,900 224.84 1,921 205.89 n/a n/a n/a
2022-11-10 2022-09-30 13F NEWELL BRANDS COM Call 45,222 628 n/a n/a n/a
2020-07-31 2020-06-30 13F NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-01 2020-03-31 13F NEWELL BRANDS COM Call 12,500 166 n/a n/a n/a
2019-05-14 2019-03-31 13F NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F NEWELL BRANDS COM Call 330,200 6,138 n/a n/a n/a
2018-11-14 2018-09-30 13F NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-08-14 2018-06-30 13F NEWELL BRANDS COM Call 83,400 34.52 2,151 36.14 n/a n/a n/a
2018-05-15 2018-03-31 13F NEWELL BRANDS COM Call 62,000 -91.52 1,580 -93.01 n/a n/a n/a
2018-02-14 2017-12-31 13F NEWELL BRANDS COM Call 731,000 1,080.94 22,588 755.28 n/a n/a n/a
2017-11-14 2017-09-30 13F NEWELL BRANDS COM Call 61,900 2,641 n/a n/a n/a
2017-11-14 2017-06-30 13F/A NEWELL BRANDS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-14 2017-03-31 13F/A NEWELL BRANDS COM Call 4,400 780.00 208 845.45 n/a n/a n/a
2017-05-12 2017-03-31 13F NEWELL BRANDS COM Call 4,400 208 n/a n/a n/a
2017-02-14 2016-12-31 13F NEWELL BRANDS COM Call 500 -99.72 22 -99.77 n/a n/a n/a
2016-11-14 2016-09-30 13F NEWELL BRANDS COM Call 178,900 3.23 9,421 11.93 n/a n/a n/a
2016-08-12 2016-06-30 13F NEWELL BRANDS COM Call 173,300 8,417 n/a n/a n/a
2016-02-16 2015-12-31 13F NEWELL RUBBERMAID COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2015-11-13 2015-09-30 13F NEWELL RUBBERMAID COM Call 58,600 2,327 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2022-05-16 2022-03-31 13F NEWELL BRANDS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-02-14 2021-12-31 13F NEWELL BRANDS COM Put 2,300 0.00 50 -1.96 n/a n/a n/a
2021-11-15 2021-09-30 13F NEWELL BRANDS COM Put 2,300 15.00 51 -7.27 n/a n/a n/a
2021-08-13 2021-06-30 13F NEWELL BRANDS COM Put 2,000 0.00 55 1.85 n/a n/a n/a
2021-05-12 2021-03-31 13F NEWELL BRANDS COM Put 2,000 11.11 54 42.11 n/a n/a n/a
2021-02-11 2020-12-31 13F NEWELL BRANDS COM Put 1,800 38 n/a n/a n/a
2020-02-14 2019-12-31 13F NEWELL BRANDS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-11-14 2019-09-30 13F NEWELL BRANDS COM Put 132,000 2,471 n/a n/a n/a
2018-05-15 2018-03-31 13F NEWELL BRANDS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2018-02-14 2017-12-31 13F NEWELL BRANDS COM Put 731,000 22,588 n/a n/a n/a
2017-11-14 2017-06-30 13F/A NEWELL BRANDS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2017-11-14 2017-03-31 13F/A NEWELL BRANDS COM Put 5,500 259 n/a n/a n/a
2017-05-12 2017-03-31 13F NEWELL BRANDS COM Put 5,500 259 n/a n/a n/a
2016-11-14 2016-09-30 13F NEWELL BRANDS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2016-08-12 2016-06-30 13F NEWELL BRANDS COM Put 112,500 5,464 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.