Newell Brands Inc.
MX ˙ BMV ˙ US6512291062
SecurityMX:NWL / Newell Brands Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership2,038,131 shares
Latest Disclosed Value $ 6,990,790
Ameriprise Financial Inc ownership in NWL / Newell Brands Inc.

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 2,038,131 shares of Newell Brands Inc. (MX:NWL) valued at $6,990,790 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 2,103,364 shares of Newell Brands Inc.. This represents a change in shares of -3.10% during the quarter.

Ameriprise Financial Inc has a history of taking positions in derivatives of the underlying security (NWL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:NWL / Newell Brands Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F NEWELL BRANDS COM 651229106 2,038,131 -65,233 -3.10 6,991 -10.66 0.0003
2026-02-17 2025-12-31 13F NEWELL BRANDS COM 651229106 2,103,364 -78,482 -3.60 7,825 -31.56 0.0018
2025-11-14 2025-09-30 13F NEWELL BRANDS COM 651229106 2,181,846 -22,361 -1.01 11,433 -3.95 0.0026
2025-08-14 2025-06-30 13F NEWELL BRANDS COM 651229106 2,204,207 -1,719,940 -43.83 11,903 -51.08 0.0029
2025-05-14 2025-03-31 13F NEWELL BRANDS COM 651229106 3,924,147 1,951,056 98.88 24,330 23.81 0.0066
2025-02-14 2024-12-31 13F NEWELL BRANDS COM 651229106 1,973,091 -92,229 -4.47 19,652 23.90 0.0050
2024-11-14 2024-09-30 13F NEWELL BRANDS COM 651229106 2,065,320 28,834 1.42 15,862 21.51 0.0041
2024-08-14 2024-06-30 13F NEWELL BRANDS COM 651229106 2,036,486 -39,398 -1.90 13,054 -21.69 0.0035
2024-05-15 2024-03-31 13F NEWELL BRANDS COM 651229106 2,075,884 -15,086 -0.72 16,669 -8.15 0.0046
2024-02-14 2023-12-31 13F NEWELL BRANDS COM 651229106 2,090,970 -1,546,222 -42.51 18,150 -44.74 0.0054
2023-11-14 2023-09-30 13F NEWELL BRANDS COM 651229106 3,637,192 2,623,088 258.66 32,844 272.29 0.0108
2023-08-14 2023-06-30 13F NEWELL BRANDS COM 651229106 1,014,104 -329,966 -24.55 8,823 -47.24 0.0028
2023-05-22 2023-03-31 13F/A-1 NEWELL BRANDS COM 651229106 1,344,070 -221,503 -14.15 16,721 -18.36 0.0055
2023-05-15 2023-03-31 13F NEW YORK TIMES CO-A COM 651229106 1,344,070 -221,503 16,721 0.0010
2023-02-14 2022-12-31 13F NEWELL BRANDS COM 651229106 1,565,573 -963,532 -38.10 20,479 -41.95 0.0070
2022-11-14 2022-09-30 13F NEWELL BRANDS COM 651229106 2,529,105 182,979 7.80 35,278 -20.68 0.0130
2022-08-15 2022-06-30 13F NEWELL BRANDS COM 651229106 2,346,126 209,236 9.79 44,477 -1.44 0.0155
2022-05-16 2022-03-31 13F NEWELL BRANDS COM 651229106 2,136,890 -78,408 -3.54 45,127 -4.61 0.0133
2022-02-14 2021-12-31 13F NEWELL BRANDS COM 651229106 2,215,298 530,634 31.50 47,308 26.80 0.0131
2021-11-15 2021-09-30 13F NEWELL BRANDS COM 651229106 1,684,664 255,087 17.84 37,308 -4.98 0.0119
2021-08-16 2021-06-30 13F NEWELL BRANDS COM 651229106 1,429,577 -24,344 -1.67 39,263 0.85 0.0121
2021-05-17 2021-03-31 13F NEWELL BRANDS COM 651229106 1,453,921 -1,348,854 -48.13 38,933 -34.57 0.0129
2021-02-12 2020-12-31 13F NEWELL BRANDS COM 651229106 2,802,775 1,011,337 56.45 59,503 93.57 0.0211
2020-11-16 2020-09-30 13F NEWELL BRANDS COM 651229106 1,791,438 -323,018 -15.28 30,739 -8.45 0.0125
2020-08-14 2020-06-30 13F NEWELL BRANDS COM 651229106 2,114,456 23,216 1.11 33,578 20.90 0.0144
2020-05-15 2020-03-31 13F NEWELL BRANDS COM 651229106 2,091,240 63,056 3.11 27,773 -28.75 0.0146
2020-02-14 2019-12-31 13F NEWELL BRANDS COM 651229106 2,028,184 1,153,648 131.92 38,981 138.12 0.0162
2019-11-14 2019-09-30 13F NEWELL BRANDS COM 651229106 874,536 525,450 150.52 16,370 204.11 0.0073
2019-08-14 2019-06-30 13F NEWELL BRANDS COM 651229106 349,086 45,947 15.16 5,383 15.79 0.0024
2019-05-15 2019-03-31 13F NEWELL BRANDS COM 651229106 303,139 64,996 27.29 4,649 5.11 0.0021
2019-02-14 2018-12-31 13F NEWELL BRANDS COM 651229106 238,143 -195,077 -45.03 4,423 -49.66 0.0022
2018-11-14 2018-09-30 13F NEWELL RUBBERMAID IN COM 651229106 433,220 -52,889 -10.88 8,787 -29.89 0.0031
2018-08-14 2018-06-30 13F NEWELL BRANDS COM 651229106 486,109 37,054 8.25 12,533 9.54 0.0055
2018-05-14 2018-03-31 13F NEWELL BRANDS COM 651229106 449,055 -839,098 -65.14 11,442 -71.25 0.0052
2018-02-12 2017-12-31 13F NEWELL BRANDS COM 651229106 1,288,153 -3,776,370 -74.57 39,803 -81.58 0.0182
2017-11-07 2017-09-30 13F NEWELL BRANDS COM 651229106 5,064,523 -2,731,916 -35.04 216,049 -48.31 0.1028
2017-08-10 2017-06-30 13F NEWELL BRANDS COM 651229106 7,796,439 1,709,917 28.09 417,953 45.45 0.2092
2017-05-05 2017-03-31 13F NEWELL BRANDS COM 651229106 6,086,522 681,435 12.61 287,348 19.06 0.1487
2017-02-03 2016-12-31 13F NEWELL BRANDS COM 651229106 5,405,087 -640,582 -10.60 241,340 -24.19 0.1318
2016-11-08 2016-09-30 13F NEWELL BRANDS COM 651229106 6,045,669 -209,322 -3.35 318,362 4.94 0.1783
2016-08-08 2016-06-30 13F NEWELL BRANDS COM 651229106 6,254,991 2,371,836 61.08 303,378 76.39 0.1778
2016-05-12 2016-03-31 13F NEWELL RUBBERMAID COM 651229106 3,883,155 3,616,887 1,358.36 171,991 1,365.37 0.1026
2016-02-11 2015-12-31 13F NEWELL RUBBERMAID COM 651229106 266,268 1,698 0.64 11,737 11.75 0.0069
2015-11-12 2015-09-30 13F NEWELL RUBBERMAID COM 651229106 264,570 -2,678 -1.00 10,503 -4.39 0.0065
2015-08-13 2015-06-30 13F NEWELL RUBBERMAID COM 651229106 267,248 18,347 7.37 10,985 12.97 0.0063
2015-05-14 2015-03-31 13F NEWELL RUBBERMAID COM 651229106 248,901 123,533 98.54 9,724 103.69 0.0056
2015-02-13 2014-12-31 13F NEWELL RUBBERMAID COM 651229106 125,368 -41,498 -24.87 4,774 -16.84 0.0028
2014-11-14 2014-09-30 13F NEWELL RUBBERMAID COM 651229106 166,866 -158,950 -48.79 5,741 -43.14 0.0035
2014-08-13 2014-06-30 13F NEWELL RUBBERMAID COM 651229106 325,816 -448 -0.14 10,097 3.50 0.0060
2014-05-14 2014-03-31 13F NEWELL RUBBERMAID COM 651229106 326,264 -1,337,560 -80.39 9,756 -81.91 0.0059
2014-02-14 2013-12-31 13F NEWELL RUBBERMAID COM 651229106 1,663,824 -1,066,264 -39.06 53,926 -28.17 0.0327
2013-11-14 2013-09-30 13F NEWELL RUBBERMAID COM 651229106 2,730,088 -478,016 -14.90 75,079 -10.84 0.0493
2013-08-14 2013-06-30 13F NEWELL RUBBERMAID COM 651229106 3,208,104 3,208,104 84,206 0.0583
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2016-08-08 2016-06-30 13F NEWELL RUBBERMAID OPT Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F NEWELL RUBBERMAID OPT Call 196,200 2,235.71 8,690 2,248.65 n/a n/a n/a
2016-02-11 2015-12-31 13F NEWELL RUBBERMAID OPT Call 8,400 370 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.