ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionProShare Advisors LLC
Latest Disclosed Ownership198,085 shares
Latest Disclosed Value $ 20,709,786
ProShare Advisors LLC reports 19.10% decrease in ownership of NOWW / ServiceNow, Inc.

On April 24, 2026 - ProShare Advisors LLC filed a 13F-HR form disclosing ownership of 198,085 shares of ServiceNow, Inc. (MX:NOWW) valued at $20,709,786 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 244,862 shares of ServiceNow, Inc.. This represents a change in shares of -19.10% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F SERVICENOW COM 81762P102 198,085 -46,777 -19.10 20,710 -44.79 0.0307
2026-02-06 2025-12-31 13F SERVICENOW COM 81762P102 244,862 198,341 426.35 37,510 -12.38 0.0662
2025-11-06 2025-09-30 13F SERVICENOW COM 81762P102 46,521 1,790 4.00 42,812 -6.90 0.0896
2025-08-07 2025-06-30 13F SERVICENOW COM 81762P102 44,731 1,918 4.48 45,987 34.92 0.0918
2025-05-08 2025-03-31 13F SERVICENOW COM 81762P102 42,813 1,131 2.71 34,085 -22.86 0.0769
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 41,682 4,009 10.64 44,188 31.14 0.1010
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 37,673 -1,442 -3.69 33,694 9.50 0.0826
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 39,115 2,517 6.88 30,771 10.28 0.0823
2024-05-08 2024-03-31 13F SERVICENOW COM 81762P102 36,598 -1,091 -2.89 27,902 4.79 0.0742
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 37,689 -2,219 -5.56 26,627 19.37 0.0814
2023-11-13 2023-09-30 13F SERVICENOW COM 81762P102 39,908 -1,193 -2.90 22,307 -3.42 0.0695
2023-08-10 2023-06-30 13F SERVICENOW COM 81762P102 41,101 2,321 5.99 23,098 28.17 0.0670
2023-05-26 2023-03-31 13F/A-1 SERVICENOW COM 81762P102 38,780 7,035 22.16 18,022 46.22 0.0551
2023-05-12 2023-03-31 13F SERVICENOW COM 81762P102 38,780 7,035 18,022 0.0573
2023-02-02 2022-12-31 13F SERVICENOW COM 81762P102 31,745 -543 -1.68 12,326 1.09 0.0433
2022-11-07 2022-09-30 13F SERVICENOW COM 81762P102 32,288 -4,115 -11.30 12,192 -29.57 0.0468
2022-08-01 2022-06-30 13F SERVICENOW COM 81762P102 36,403 -14,038 -27.83 17,310 -38.38 0.0574
2022-05-10 2022-03-31 13F SERVICENOW COM 81762P102 50,441 -3,964 -7.29 28,090 -20.46 0.0603
2022-02-08 2021-12-31 13F SERVICENOW COM 81762P102 54,405 13,603 33.34 35,315 39.09 0.0693
2021-11-12 2021-09-30 13F SERVICENOW COM 81762P102 40,802 -1,445 -3.42 25,390 9.36 0.0713
2021-08-13 2021-06-30 13F SERVICENOW COM 81762P102 42,247 3,597 9.31 23,217 20.11 0.0679
2021-05-14 2021-03-31 13F SERVICENOW COM 81762P102 38,650 1,984 5.41 19,329 -4.23 0.0608
2021-02-09 2020-12-31 13F SERVICENOW COM 81762P102 36,666 3,218 9.62 20,182 24.41 0.0751
2020-11-13 2020-09-30 13F SERVICENOW COM 81762P102 33,448 163 0.49 16,222 20.32 0.0750
2020-08-03 2020-06-30 13F SERVICENOW COM 81762P102 33,285 10,075 43.41 13,482 102.68 0.0720
2020-05-15 2020-03-31 13F SERVICENOW COM 81762P102 23,210 -14,365 -38.23 6,652 -37.29 0.0478
2020-02-12 2019-12-31 13F SERVICENOW COM 81762P102 37,575 28,761 326.31 10,608 374.21 0.0491
2019-11-12 2019-09-30 13F SERVICENOW COM 81762P102 8,814 -58 -0.65 2,237 -8.17 0.0125
2019-08-13 2019-06-30 13F SERVICENOW COM 81762P102 8,872 736 9.05 2,436 21.50 0.0146
2019-05-15 2019-03-31 13F SERVICENOW COM 81762P102 8,136 590 7.82 2,005 49.18 0.0120
2019-02-14 2018-12-31 13F SERVICENOW COM 81762P102 7,546 -4,010 -34.70 1,344 -40.56 0.0094
2018-11-14 2018-09-30 13F SERVICENOW COM 81762P102 11,556 1,383 13.59 2,261 28.83 0.0153
2018-08-13 2018-06-30 13F SERVICENOW COM 81762P102 10,173 938 10.16 1,755 14.86 0.0118
2018-05-14 2018-03-31 13F SERVICENOW COM 81762P102 9,235 733 8.62 1,528 37.78 0.0100
2018-02-14 2017-12-31 13F SERVICENOW COM 81762P102 8,502 1,428 20.19 1,109 33.45 0.0077
2017-11-13 2017-09-30 13F SERVICENOW COM 81762P102 7,074 867 13.97 831 26.29 0.0076
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 6,207 2,310 59.28 658 92.96 0.0066
2017-05-12 2017-03-31 13F/A-2 SERVICENOW COM 81762P102 3,897 379 10.77 341 30.15 0.0036
2017-05-08 2017-03-31 13F/A-1 SERVICENOW COM 81762P102 3,897 0 341 0.0036
2017-04-25 2017-03-31 13F SERVICENOW COM 81762P102 3,897 341
2017-02-13 2016-12-31 13F SERVICENOW COM 81762P102 3,518 911 34.94 262 27.18 0.0029
2016-11-10 2016-09-30 13F SERVICENOW COM 81762P102 2,607 -2,576 -49.70 206 -40.12 0.0029
2016-08-12 2016-06-30 13F SERVICENOW COM 81762P102 5,183 1,793 52.89 344 66.18 0.0044
2016-05-06 2016-03-31 13F SERVICENOW COM 81762P102 3,390 -964 -22.14 207 -45.09 0.0028
2016-02-05 2015-12-31 13F SERVICENOW COM 81762P102 4,354 1,267 41.04 377 76.17 0.0046
2015-11-06 2015-09-30 13F SERVICENOW COM 81762P102 3,087 -770 -19.96 214 -25.44 0.0030
2015-08-11 2015-06-30 13F SERVICENOW COM 81762P102 3,857 -270 -6.54 287 -11.69 0.0040
2015-05-08 2015-03-31 13F SERVICENOW COM 81762P102 4,127 4,127 0.00 325 0.0038
2015-01-30 2014-12-31 13F SERVICENOW COM 81762P102 0 -5,451 -100.00 0 -100.00
2014-11-06 2014-09-30 13F SERVICENOW COM 81762P102 5,451 538 10.95 320 5.26 0.0042
2014-08-08 2014-06-30 13F SERVICENOW COM 81762P102 4,913 728 17.40 304 21.12 0.0039
2014-05-07 2014-03-31 13F SERVICENOW COM 81762P102 4,185 502 13.63 251 21.84 0.0031
2014-02-04 2013-12-31 13F SERVICENOW COM 81762P102 3,683 3,683 206 0.0031
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.