ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionNicolet Advisory Services, Llc
Latest Disclosed Ownership6,582 shares
Latest Disclosed Value $ 938,856
Nicolet Advisory Services, Llc reports 350.21% increase in ownership of NOWW / ServiceNow, Inc.

On February 13, 2026 - Nicolet Advisory Services, Llc filed a 13F-HR form disclosing ownership of 6,582 shares of ServiceNow, Inc. (MX:NOWW) valued at $938,856 USD as of December 31, 2025. The entity filed a previous 13F-HR on November 13, 2025 disclosing 1,462 shares of ServiceNow, Inc.. This represents a change in shares of 350.21% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 6,582 5,120 350.21 939 -28.99 0.0632
2025-11-13 2025-09-30 13F SERVICENOW COM 81762P102 1,462 16 1.11 1,322 -0.08 0.1029
2025-08-13 2025-06-30 13F SERVICENOW COM 81762P102 1,446 212 17.18 1,322 36.85 0.1125
2025-05-08 2025-03-31 13F SERVICENOW COM 81762P102 1,234 125 11.27 967 -14.96 0.0959
2025-02-12 2024-12-31 13F SERVICENOW COM 81762P102 1,109 95 9.37 1,136 25.80 0.1044
2024-11-12 2024-09-30 13F SERVICENOW COM 81762P102 1,014 289 39.86 903 67.84 0.0853
2024-08-14 2024-06-30 13F SERVICENOW COM 81762P102 725 125 20.83 539 14.71 0.0516
2024-05-10 2024-03-31 13F SERVICENOW COM 81762P102 600 127 26.85 469 47.02 0.0477
2024-02-13 2023-12-31 13F SERVICENOW COM 81762P102 473 -26 -5.21 320 16.85 0.0344
2023-11-07 2023-09-30 13F SERVICENOW COM 81762P102 499 28 5.94 274 4.60 0.0303
2023-08-09 2023-06-30 13F SERVICENOW COM 81762P102 471 471 262 0.0287
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.