ServiceNow, Inc.
MX ˙ BMV ˙ US81762P1021
SecurityMX:NOWW / ServiceNow, Inc.
InstitutionMerit Financial Group, LLC
Latest Disclosed Ownership50,021 shares
Latest Disclosed Value $ 5,229,647
Merit Financial Group, LLC reports 25.15% increase in ownership of NOWW / ServiceNow, Inc.

On April 15, 2026 - Merit Financial Group, LLC filed a 13F-HR form disclosing ownership of 50,021 shares of ServiceNow, Inc. (MX:NOWW) valued at $5,229,647 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 39,969 shares of ServiceNow, Inc.. This represents a change in shares of 25.15% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F SERVICENOW COM 81762P102 50,021 10,052 25.15 5,230 -14.59 0.0301
2026-01-26 2025-12-31 13F SERVICENOW COM 81762P102 39,969 33,942 563.17 6,123 10.39 0.0491
2025-11-07 2025-09-30 13F/A-1 SERVICENOW COM 81762P102 6,027 -240 -3.83 5,546 -13.91 0.0509
2025-10-20 2025-09-30 13F SERVICENOW COM 81762P102 6,027 -240 5,546 0.0509
2025-07-22 2025-06-30 13F SERVICENOW COM 81762P102 6,267 1,349 27.43 6,443 64.55 0.0718
2025-04-09 2025-03-31 13F SERVICENOW COM 81762P102 4,918 1,869 61.30 3,915 21.13 0.0586
2025-01-15 2024-12-31 13F SERVICENOW COM 81762P102 3,049 1,351 79.56 3,232 112.91 0.0581
2024-10-17 2024-09-30 13F SERVICENOW COM 81762P102 1,698 -962 -36.17 1,519 -27.44 0.0340
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 2,660 -118 -4.25 2,093 5.13 0.0461
2024-05-06 2024-03-31 13F SERVICENOW COM 81762P102 2,778 2,014 263.61 1,991 269.20 0.0474
2024-02-06 2023-12-31 13F SERVICENOW COM 81762P102 764 -1,074 -58.43 540 -47.52 0.0164
2023-11-07 2023-09-30 13F SERVICENOW COM 81762P102 1,838 268 17.07 1,027 16.44 0.0336
2023-08-01 2023-06-30 13F SERVICENOW COM 81762P102 1,570 771 96.50 882 137.74 0.0286
2023-04-24 2023-03-31 13F SERVICENOW COM 81762P102 799 -724 -47.54 371 -37.23 0.0135
2023-01-13 2022-12-31 13F SERVICENOW COM 81762P102 1,523 -833 -35.36 591 -33.60 0.0214
2022-10-31 2022-09-30 13F SERVICENOW COM 81762P102 2,356 25 1.07 890 -19.68 0.0386
2022-08-08 2022-06-30 13F SERVICENOW COM 81762P102 2,331 1,729 287.21 1,108 230.75 0.0343
2022-05-13 2022-03-31 13F SERVICENOW COM 81762P102 602 -986 -62.09 335 -67.51 0.0202
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 1,588 81 5.37 1,031 9.91 0.1011
2021-10-27 2021-09-30 13F SERVICENOW COM 81762P102 1,507 5 0.33 938 13.70 0.0982
2021-08-16 2021-06-30 13F SERVICENOW COM 81762P102 1,502 42 2.88 825 13.01 0.0775
2021-05-18 2021-03-31 13F SERVICENOW COM 81762P102 1,460 2 0.14 730 -9.09 0.0764
2021-02-12 2020-12-31 13F SERVICENOW COM 81762P102 1,458 -1,685 -53.61 803 -47.31 0.0776
2020-11-10 2020-09-30 13F SERVICENOW COM 81762P102 3,143 -27 -0.85 1,524 18.69 0.1392
2020-08-13 2020-06-30 13F SERVICENOW COM 81762P102 3,170 426 15.52 1,284 63.36 0.1278
2020-05-05 2020-03-31 13F SERVICENOW COM 81762P102 2,744 1,715 166.67 786 170.10 0.0878
2020-01-16 2019-12-31 13F SERVICENOW COM 81762P102 1,029 1,029 291 0.0258
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.