Meta Platforms, Inc.
MX ˙ BMV ˙ US30303M1027
SecurityMX:META / Meta Platforms, Inc.
InstitutionMcKinley Carter Wealth Services, Inc.
Latest Disclosed Ownership13,559 shares
Latest Disclosed Value $ 7,757,613
McKinley Carter Wealth Services, Inc. reports 14.03% decrease in ownership of META / Meta Platforms, Inc.

On April 20, 2026 - McKinley Carter Wealth Services, Inc. filed a 13F-HR form disclosing ownership of 13,559 shares of Meta Platforms, Inc. (MX:META) valued at $7,757,613 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 15,771 shares of Meta Platforms, Inc.. This represents a change in shares of -14.03% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F META PLATFORMS CL A 30303M102 13,559 -2,212 -14.03 7,758 -25.49 0.4318
2026-02-06 2025-12-31 13F META PLATFORMS CL A 30303M102 15,771 150 0.96 10,410 -9.25 0.5815
2025-11-04 2025-09-30 13F META PLATFORMS CL A 30303M102 15,621 314 2.05 11,472 1.54 0.6014
2025-07-24 2025-06-30 13F META PLATFORMS CL A 30303M102 15,307 294 1.96 11,298 30.57 0.6270
2025-04-15 2025-03-31 13F META PLATFORMS CL A 30303M102 15,013 1,226 8.89 8,653 7.19 0.5317
2025-01-23 2024-12-31 13F META PLATFORMS CL A 30303M102 13,787 7,928 135.31 8,073 140.74 0.4939
2024-10-16 2024-09-30 13F META PLATFORMS CL A 30303M102 5,859 290 5.21 3,354 19.45 0.2025
2024-08-09 2024-06-30 13F META PLATFORMS CL A 30303M102 5,569 -164 -2.86 2,808 0.86 0.1788
2024-04-26 2024-03-31 13F META PLATFORMS CL A 30303M102 5,733 281 5.15 2,784 44.27 0.1861
2024-02-07 2023-12-31 13F META PLATFORMS CL A 30303M102 5,452 1,062 24.19 1,930 46.47 0.1412
2023-10-13 2023-09-30 13F META PLATFORMS CL A 30303M102 4,390 20 0.46 1,318 5.02 0.1048
2023-08-03 2023-06-30 13F META PLATFORMS CL A 30303M102 4,370 -72 -1.62 1,254 33.26 0.0941
2023-04-25 2023-03-31 13F META PLATFORMS CL A 30303M102 4,442 -662 -12.97 941 53.26 0.0736
2023-02-08 2022-12-31 13F META PLATFORMS CL A 30303M102 5,104 -74 -1.43 614 -12.66 0.0520
2022-10-24 2022-09-30 13F META PLATFORMS CL A 30303M102 5,178 -135 -2.54 703 -17.97 0.0654
2022-07-15 2022-06-30 13F META PLATFORMS CL A 30303M102 5,313 -79 -1.47 857 -28.52 0.0759
2022-04-27 2022-03-31 13F META PLATFORMS CL A 30303M102 5,392 -69 -1.26 1,199 -34.73 0.0938
2022-02-07 2021-12-31 13F META PLATFORMS CL A 30303M102 5,461 339 6.62 1,837 5.64 0.1370
2021-11-03 2021-09-30 13F FACEBOOK CL A 30303M102 5,122 342 7.15 1,739 4.63 0.1426
2021-08-12 2021-06-30 13F FACEBOOK CL A 30303M102 4,780 -85 -1.75 1,662 15.98 0.1375
2021-04-30 2021-03-31 13F FACEBOOK CL A 30303M102 4,865 143 3.03 1,433 11.09 0.1225
2021-02-16 2020-12-31 13F/A-1 FACEBOOK CL A 30303M102 4,722 -39 -0.82 1,290 3.45 0.1691
2021-02-12 2020-12-31 13F FACEBOOK CL A 30303M102 4,718 -43 1,289 250,468.2922
2020-10-14 2020-09-30 13F FACEBOOK CL A 30303M102 4,761 -113 -2.32 1,247 12.65 0.2803
2020-07-20 2020-06-30 13F FACEBOOK CL A 30303M102 4,874 0 0.00 1,107 36.16 0.2713
2020-05-01 2020-03-31 13F FACEBOOK CL A 30303M102 4,874 -676 -12.18 813 -28.62 0.2431
2020-01-23 2019-12-31 13F FACEBOOK CL A 30303M102 5,550 -69 -1.23 1,139 13.79 0.2663
2019-11-14 2019-09-30 13F FACEBOOK CL A 30303M102 5,619 -101 -1.77 1,001 -9.33 0.2560
2019-08-02 2019-06-30 13F FACEBOOK CL A 30303M102 5,720 -17 -0.30 1,104 15.48 0.2973
2019-05-08 2019-03-31 13F FACEBOOK CL A 30303M102 5,737 0 0.00 956 27.13 0.2683
2019-02-13 2018-12-31 13F FACEBOOK CL A 30303M102 5,737 -302 -5.00 752 -24.27 0.2484
2018-11-06 2018-09-30 13F FACEBOOK CL A 30303M102 6,039 256 4.43 993 -11.65 0.2945
2018-12-07 2018-06-30 13F FACEBOOK CL A 30303M102 5,783 -55 -0.94 1,124 20.47 0.3618
2018-05-17 2018-03-31 13F Facebook Inc Cl A COM 30303M102 5,838 -870 -12.97 933 -21.20 0.3050
2018-01-31 2017-12-31 13F FACEBOOK CL A 30303M102 6,708 110 1.67 1,184 5.06 0.4071
2017-10-31 2017-09-30 13F FACEBOOK CL A 30303M102 6,598 0 0.00 1,127 13.15 0.4325
2017-08-08 2017-06-30 13F FACEBOOK CL A 30303M102 6,598 146 2.26 996 8.62 0.4405
2017-05-10 2017-03-31 13F FACEBOOK CL A 30303M102 6,452 177 2.82 917 27.01 0.4259
2017-02-07 2016-12-31 13F FACEBOOK CL A 30303M102 6,275 -50 -0.79 722 -10.97 0.3650
2016-11-07 2016-09-30 13F FACEBOOK CL A 30303M102 6,325 370 6.21 811 19.09 0.4180
2016-08-01 2016-06-30 13F FACEBOOK CL A 30303M102 5,955 -521 -8.05 681 -7.85 0.3543
2016-05-13 2016-03-31 13F FACEBOOK CL A 30303M102 6,476 -30 -0.46 739 8.52 0.4098
2016-02-02 2015-12-31 13F FACEBOOK CL A 30303M102 6,506 480 7.97 681 25.65 0.3900
2015-11-10 2015-09-30 13F FACEBOOK CL A 30303M102 6,026 -990 -14.11 542 -9.97 0.3374
2015-08-10 2015-06-30 13F FACEBOOK CL A 30303M102 7,016 1,617 29.95 602 35.59 0.3266
2015-05-06 2015-03-31 13F FACEBOOK CL A 30303M102 5,399 524 10.75 444 51.02 0.2863
2014-05-02 2014-03-31 13F FACEBOOK CL A 30303M102 4,875 -2,336 -32.39 294 -25.38 0.3202
2014-01-29 2013-12-31 13F FACEBOOK CL A 30303M102 7,211 -96 -1.31 394 7.36 0.3837
2013-11-14 2013-09-30 13F/A-1 FACEBOOK CL A 30303M102 7,307 7,307 367 0.4348
2013-10-30 2013-09-30 13F FACEBOOK CL A 30303M102 7,307 367 0.4448
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.