Meta Platforms, Inc.
MX ˙ BMV ˙ US30303M1027
SecurityMX:META / Meta Platforms, Inc.
InstitutionJohnson Investment Counsel Inc
Latest Disclosed Ownership52,489 shares
Latest Disclosed Value $ 30,030,647
Johnson Investment Counsel Inc reports 2.28% increase in ownership of META / Meta Platforms, Inc.

On May 1, 2026 - Johnson Investment Counsel Inc filed a 13F-HR form disclosing ownership of 52,489 shares of Meta Platforms, Inc. (MX:META) valued at $30,030,647 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 51,318 shares of Meta Platforms, Inc.. This represents a change in shares of 2.28% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F META PLATFORMS CL A 30303M102 52,489 1,171 2.28 30,031 -11.35 0.2428
2026-02-13 2025-12-31 13F META PLATFORMS CL A 30303M102 0 -100.00 0
2026-02-13 2025-12-31 13F META PLATFORMS CL A 30303M102 51,318 33,874
2025-11-06 2025-09-30 13F META PLATFORMS CL A 30303M102 46,950 6,573 16.28 34,479 15.69 0.2879
2025-07-25 2025-06-30 13F META PLATFORMS CL A 30303M102 40,377 10,307 34.28 29,801 71.95 0.2672
2025-04-21 2025-03-31 13F META PLATFORMS CL A 30303M102 30,070 1,826 6.47 17,331 4.80 0.1671
2025-02-07 2024-12-31 13F META PLATFORMS CL A 30303M102 28,244 649 2.35 16,537 4.69 0.1612
2024-11-04 2024-09-30 13F META PLATFORMS CS 30303M102 27,595 1,095 4.13 15,797 18.22 0.1554
2024-08-08 2024-06-30 13F META PLATFORMS CS 30303M102 26,500 -1,644 -5.84 13,362 -2.23 0.1408
2024-05-09 2024-03-31 13F META PLATFORMS CS 30303M102 28,144 1,318 4.91 13,666 43.93 0.1485
2024-02-07 2023-12-31 13F META PLATFORMS CS 30303M102 26,826 1,010 3.91 9,496 22.52 0.1116
2023-11-13 2023-09-30 13F META PLATFORMS CS 30303M102 25,816 1,958 8.21 7,750 13.20 0.0997
2023-08-10 2023-06-30 13F META PLATFORMS COM 30303M102 23,858 -12 -0.05 6,847 35.32 0.0850
2023-05-15 2023-03-31 13F META PLATFORMS COM 30303M102 23,870 -2,766 -10.38 5,059 57.85 0.0672
2023-02-14 2022-12-31 13F META PLATFORMS INC CL A COM 30303M102 26,636 -11,183 -29.57 3,205 -37.54 0.0437
2022-11-14 2022-09-30 13F META PLATFORMS INC CL A COM 30303M102 37,819 -16,386 -30.23 5,131 -41.30 0.0761
2022-08-15 2022-06-30 13F META PLATFORMS INC CL A COM 30303M102 54,205 -2,926 -5.12 8,741 -31.19 0.1240
2022-05-11 2022-03-31 13F Facebook Inc Com COMMON EQUITY 30303M102 57,131 203 0.36 12,704 -33.65 0.1575
2022-02-15 2021-12-31 13F Facebook Inc Com COMMON EQUITY 30303M102 56,928 -1,357 -2.33 19,148 -3.20 0.2343
2021-11-12 2021-09-30 13F Facebook Inc Com COMMON EQUITY 30303M102 58,285 9,753 20.10 19,781 17.22 0.2649
2021-08-13 2021-06-30 13F Facebook Inc Com COMMON EQUITY 30303M102 48,532 129 0.27 16,875 18.37 0.2406
2021-05-14 2021-03-31 13F Facebook Inc Com COMMON EQUITY 30303M102 48,403 3,043 6.71 14,256 15.05 0.2144
2021-02-12 2020-12-31 13F Facebook Inc Com COMMON EQUITY 30303M102 45,360 -56 -0.12 12,391 4.18 0.2064
2020-11-16 2020-09-30 13F Facebook Inc Com COMMON EQUITY 30303M102 45,416 -664 -1.44 11,894 13.68 0.2204
2020-08-13 2020-06-30 13F Facebook Inc Com COMMON EQUITY 30303M102 46,080 -983 -2.09 10,463 33.29 0.2115
2020-05-20 2020-03-31 13F Facebook Inc Com COMMON EQUITY 30303M102 47,063 -1,296 -2.68 7,850 -20.91 0.1737
2020-02-13 2019-12-31 13F Facebook Inc Com COMMON EQUITY 30303M102 48,359 -469 -0.96 9,926 14.16 0.1868
2019-11-14 2019-09-30 13F Facebook Inc Com COMMON 30303M102 48,828 -4,239 -7.99 8,695 -15.10 0.1732
2019-08-14 2019-06-30 13F FACEBOOK INC Common 30303M102 53,067 -2,696 -4.83 10,242 10.19 0.2119
2019-05-13 2019-03-31 13F FACEBOOK INC Common 30303M102 55,763 -7,540 -11.91 9,295 12.01 0.1985
2019-02-13 2018-12-31 13F FACEBOOK INC Common 30303M102 63,303 -2,674 -4.05 8,298 -23.52 0.2018
2018-11-14 2018-09-30 13F FACEBOOK INC Common 30303M102 65,977 -469 -0.71 10,850 -15.96 0.2411
2018-08-14 2018-06-30 13F FACEBOOK INC Common 30303M102 66,446 -7,443 -10.07 12,911 9.36 0.3165
2018-05-15 2018-03-31 13F FACEBOOK INC Common 30303M102 73,889 2,555 3.58 11,806 -6.20 0.3019
2018-02-14 2017-12-31 13F FACEBOOK INC Common 30303M102 71,334 237 0.33 12,587 3.65 0.3144
2017-11-14 2017-09-30 13F FACEBOOK INC Common 30303M102 71,097 1,982 2.87 12,144 16.39 0.3210
2017-08-14 2017-06-30 13F FACEBOOK INC Common 30303M102 69,115 1,805 2.68 10,434 9.13 0.2906
2017-05-12 2017-03-31 13F FACEBOOK INC Common 30303M102 67,310 903 1.36 9,561 25.14 0.2763
2017-02-14 2016-12-31 13F FACEBOOK INC Common 30303M102 66,407 5,764 9.50 7,640 -1.77 0.2351
2016-11-14 2016-09-30 13F FACEBOOK INC Common 30303M102 60,643 2,410 4.14 7,778 16.89 0.2489
2016-08-11 2016-06-30 13F FACEBOOK INC Common 30303M102 58,233 2,165 3.86 6,654 4.02 0.2191
2016-05-13 2016-03-31 13F FACEBOOK INC Common 30303M102 56,068 -2,235 -3.83 6,397 4.85 0.2240
2016-02-12 2015-12-31 13F FACEBOOK INC Common 30303M102 58,303 5,855 11.16 6,101 29.40 0.2139
2015-11-16 2015-09-30 13F FACEBOOK INC Common 30303M102 52,448 25,682 95.95 4,715 105.45 0.1731
2015-08-14 2015-06-30 13F FACEBOOK INC Common 30303M102 26,766 450 1.71 2,295 6.10 0.0771
2015-05-14 2015-03-31 13F FACEBOOK INC Common 30303M102 26,316 -376 -1.41 2,163 3.89 0.0725
2015-02-17 2014-12-31 13F FACEBOOK INC Common 30303M102 26,692 -94 -0.35 2,082 -1.65 0.0685
2014-11-14 2014-09-30 13F FACEBOOK INC Common 30303M102 26,786 26,786 2,117 0.0709
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.