The Kroger Co.
MX ˙ BMV ˙ US5010441013
SecurityMX:KR / The Kroger Co.
InstitutionCreative Planning
Latest Disclosed Ownership280,441 shares
Latest Disclosed Value $ 20,292,720
Creative Planning ownership in KR / The Kroger Co.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 280,441 shares of The Kroger Co. (MX:KR) valued at $20,292,720 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 243,674 shares of The Kroger Co.. This represents a change in shares of 15.09% during the quarter.

Creative Planning has a history of taking positions in derivatives of the underlying security (KR) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:KR / The Kroger Co. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F KROGER COM 501044101 280,441 36,767 15.09 20,293 33.29 0.0135
2026-02-17 2025-12-31 13F KROGER COM 501044101 243,674 16,362 7.20 15,225 -0.65 0.0109
2025-11-14 2025-09-30 13F KROGER COM 501044101 227,312 34,096 17.65 15,323 10.56 0.0117
2025-08-08 2025-06-30 13F KROGER COM 501044101 193,216 17,100 9.71 13,859 16.26 0.0118
2025-05-15 2025-03-31 13F KROGER COM 501044101 176,116 16,978 10.67 11,921 22.51 0.0112
2025-02-14 2024-12-31 13F KROGER COM 501044101 159,138 13,191 9.04 9,731 16.37 0.0095
2024-10-11 2024-09-30 13F KROGER COM 501044101 145,947 1,592 1.10 8,363 16.03 0.0083
2024-08-15 2024-06-30 13F KROGER COM 501044101 144,355 -2,187 -1.49 7,208 -13.91 0.0077
2024-05-13 2024-03-31 13F KROGER COM 501044101 146,542 9,164 6.67 8,372 33.32 0.0093
2024-02-14 2023-12-31 13F KROGER COM 501044101 137,378 -11,759 -7.88 6,280 -5.90 0.0116
2023-11-16 2023-09-30 13F KROGER COM 501044101 149,137 9,197 6.57 6,674 1.46 0.0089
2023-07-21 2023-06-30 13F KROGER COM 501044101 139,940 -9,757 -6.52 6,577 -11.00 0.0088
2023-05-15 2023-03-31 13F KROGER COM 501044101 149,697 5,352 3.71 7,391 14.86 0.0106
2023-02-10 2022-12-31 13F KROGER COM 501044101 144,345 15,539 12.06 6,435 14.18 0.0097
2022-11-03 2022-09-30 13F KROGER COM 501044101 128,806 -7,841 -5.74 5,635 -12.87 0.0097
2022-08-15 2022-06-30 13F KROGER COM 501044101 136,647 13,250 10.74 6,467 -8.66 0.0107
2022-05-16 2022-03-31 13F KROGER COM 501044101 123,397 -13,526 -9.88 7,080 14.25 0.0110
2022-02-11 2021-12-31 13F KROGER COM 501044101 136,923 4,891 3.70 6,197 16.09 0.0100
2021-11-10 2021-09-30 13F KROGER COM 501044101 132,032 -1,194 -0.90 5,338 4.58 0.0095
2021-08-04 2021-06-30 13F KROGER COM 501044101 133,226 -6,550 -4.69 5,104 1.45 0.0091
2021-04-30 2021-03-31 13F CreativePlanning COM 501044101 139,776 311 0.22 5,031 13.59 0.0101
2021-01-29 2020-12-31 13F KROGER COM 501044101 139,465 18,154 14.96 4,429 7.66 0.0097
2020-11-05 2020-09-30 13F KROGER COM 501044101 121,311 28,354 30.50 4,114 30.73 0.0107
2020-07-23 2020-06-30 13F KROGER COM 501044101 92,957 2,389 2.64 3,147 15.36 0.0091
2020-05-05 2020-03-31 13F KROGER COM 501044101 90,568 -7,135 -7.30 2,728 -3.67 0.0097
2020-01-30 2019-12-31 13F KROGER COM 501044101 97,703 -23,537 -19.41 2,832 -9.40 0.0085
2019-11-01 2019-09-30 13F KROGER COM 501044101 121,240 -615 -0.50 3,126 18.19 0.0102
2019-07-26 2019-06-30 13F KROGER COM 501044101 121,855 42,625 53.80 2,645 35.71 0.0089
2019-04-24 2019-03-31 13F KROGER COM 501044101 79,230 -816 -1.02 1,949 -11.45 0.0070
2019-02-12 2018-12-31 13F/A-1 KROGER COM 501044101 80,046 7,214 9.90 2,201 3.82 0.0090
2019-02-01 2018-12-31 13F KROGER COM 501044101 80,046 7,214 2,201
2018-10-25 2018-09-30 13F KROGER COM 501044101 72,832 1,908 2.69 2,120 5.05 0.0079
2018-07-20 2018-06-30 13F KROGER COM 501044101 70,924 -62,560 -46.87 2,018 -36.86 0.0079
2018-04-18 2018-03-31 13F KROGER COM 501044101 133,484 62,259 87.41 3,196 63.48 0.0130
2018-01-17 2017-12-31 13F KROGER COM 501044101 71,225 -31,644 -30.76 1,955 -5.28 0.0084
2017-10-17 2017-09-30 13F KROGER COM 501044101 102,869 3,945 3.99 2,064 -10.53 0.0096
2017-07-12 2017-06-30 13F KROGER COM 501044101 98,924 29,909 43.34 2,307 13.37 0.0117
2017-04-07 2017-03-31 13F KROGER COM 501044101 69,015 -4,546 -6.18 2,035 -19.85 0.0111
2017-01-09 2016-12-31 13F KROGER COM 501044101 73,561 -9,620 -11.57 2,539 2.84 0.0155
2016-10-12 2016-09-30 13F KROGER COM 501044101 83,181 14,210 20.60 2,469 -2.68 0.0157
2016-07-12 2016-06-30 13F KROGER COM 501044101 68,971 295 0.43 2,537 -3.43 0.0184
2016-04-08 2016-03-31 13F KROGER COM 501044101 68,676 -21,481 -23.83 2,627 -30.34 0.0205
2016-01-11 2015-12-31 13F KROGER COM 501044101 90,157 -1,704 -1.85 3,771 13.82 0.0310
2015-10-09 2015-09-30 13F KROGER COM 501044101 91,861 43,855 91.35 3,313 -4.83 0.0293
2015-07-09 2015-06-30 13F KROGER COM 501044101 48,006 3,241 7.24 3,481 1.43 0.0316
2015-04-13 2015-03-31 13F KROGER COM 501044101 44,765 44,765 -6.75 3,432 -1.41 0.0323
2015-01-29 2014-12-31 13F KROGER COM 501044101 0 -29,769 -100.00 0 -100.00
2014-10-10 2014-09-30 13F KROGER COM 501044101 29,769 1,940 6.97 1,548 12.50 0.0180
2014-08-20 2014-06-30 13F KROGER COM 501044101 27,829 463 1.69 1,376 15.15 0.0178
2014-04-11 2014-03-31 13F KROGER COM 501044101 27,366 306 1.13 1,195 11.68 0.0180
2014-01-06 2013-12-31 13F KROGER COM 501044101 27,060 584 2.21 1,070 0.19 0.0183
2013-10-10 2013-09-30 13F KROGER COM 501044101 26,476 6,078 29.80 1,068 51.49 0.0212
2013-07-09 2013-06-30 13F KROGER COM 501044101 20,398 20,398 705 0.0164
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-08-04 2021-06-30 13F CreativePlanning COM Call 0 -100.00 0 n/a n/a n/a
2021-04-30 2021-03-31 13F CreativePlanning COM Call 1,000 0.00 0 n/a n/a n/a
2021-01-29 2020-12-31 13F KROGER COM Call 1,000 0.00 0 n/a n/a n/a
2019-07-26 2019-06-30 13F KROGER COM Call 0 -100.00 0 n/a n/a n/a
2019-04-24 2019-03-31 13F KROGER COM Call 500 0 n/a n/a n/a
2017-04-07 2017-03-31 13F KROGER COM Call 0 -100.00 0 n/a n/a n/a
2017-01-09 2016-12-31 13F KROGER COM Call 1,000 0.00 0 n/a n/a n/a
2016-10-12 2016-09-30 13F KROGER COM Call 1,000 0.00 0 -100.00 n/a n/a n/a
2016-07-12 2016-06-30 13F KROGER COM Call 1,000 0.00 2 -50.00 n/a n/a n/a
2016-04-08 2016-03-31 13F KROGER COM Call 1,000 0.00 4 -42.86 n/a n/a n/a
2016-01-11 2015-12-31 13F KROGER COM Call 1,000 0.00 7 133.33 n/a n/a n/a
2015-10-09 2015-09-30 13F KROGER COM Call 1,000 0.00 3 -57.14 n/a n/a n/a
2015-07-09 2015-06-30 13F KROGER COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2015-04-13 2015-03-31 13F KROGER COM Call 1,000 4 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2019-04-24 2019-03-31 13F KROGER COM Put 0 -100.00 0 n/a n/a n/a
2019-02-12 2018-12-31 13F/A KROGER COM Put 1,000 400.00 0 n/a n/a n/a
2019-02-01 2018-12-31 13F KROGER COM Put 1,000 0 n/a n/a n/a
2018-10-25 2018-09-30 13F KROGER COM Put 200 -80.00 0 n/a n/a n/a
2018-07-20 2018-06-30 13F KROGER COM Put 0 -100.00 0 n/a n/a n/a
2018-04-18 2018-03-31 13F KROGER COM Put 200 0 n/a n/a n/a
2016-07-12 2016-06-30 13F KROGER COM Put 0 -100.00 0 n/a n/a n/a
2016-04-08 2016-03-31 13F KROGER COM Put 100 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.