HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionSmartleaf Asset Management LLC
Latest Disclosed Ownership705 shares
Latest Disclosed Value $ 167,672
Smartleaf Asset Management LLC reports 111.08% increase in ownership of HUBS / HubSpot, Inc.

On May 15, 2026 - Smartleaf Asset Management LLC filed a 13F-HR form disclosing ownership of 705 shares of HubSpot, Inc. (MX:HUBS) valued at $167,672 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 334 shares of HubSpot, Inc.. This represents a change in shares of 111.08% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HUBSPOT COM 443573100 705 371 111.08 168 23.70 0.0061
2026-02-13 2025-12-31 13F HUBSPOT COM 443573100 334 12 3.73 136 -19.16 0.0051
2025-11-05 2025-09-30 13F HUBSPOT COM 443573100 322 130 67.71 167 59.05 0.0104
2025-08-14 2025-06-30 13F HUBSPOT COM 443573100 192 -157 -44.99 106 -48.28 0.0093
2025-05-14 2025-03-31 13F HUBSPOT COM 443573100 349 79 29.26 203 7.98 0.0196
2025-02-05 2024-12-31 13F HUBSPOT COM 443573100 270 93 52.54 189 100.00 0.0193
2024-11-13 2024-09-30 13F HUBSPOT COM 443573100 177 87 96.67 95 80.77 0.0115
2024-10-08 2024-06-30 13F/A-1 HUBSPOT COM 443573100 90 43 91.49 53 79.31 0.0086
2024-08-13 2024-06-30 13F HUBSPOT COM 443573100 90 43 53 0.0086
2024-10-07 2024-03-31 13F/A-1 HUBSPOT COM 443573100 47 2 4.44 29 11.54 0.0057
2024-05-03 2024-03-31 13F HUBSPOT COM 443573100 47 2 27 0.0065
2024-02-12 2023-12-31 13F HUBSPOT COM 443573100 45 45 27 0.0071
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.