HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionOppenheimer Asset Management Inc.
Latest Disclosed Ownership5,834 shares
Latest Disclosed Value $ 1,424,080
Oppenheimer Asset Management Inc. reports 14.03% increase in ownership of HUBS / HubSpot, Inc.

On April 23, 2026 - Oppenheimer Asset Management Inc. filed a 13F-HR form disclosing ownership of 5,834 shares of HubSpot, Inc. (MX:HUBS) valued at $1,424,080 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 5,116 shares of HubSpot, Inc.. This represents a change in shares of 14.03% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-23 2026-03-31 13F HUBSPOT COM 443573100 5,834 718 14.03 1,424 -30.64 0.0041
2026-02-02 2025-12-31 13F HUBSPOT COM 443573100 5,116 896 21.23 2,053 4.00 0.0252
2025-11-06 2025-09-30 13F HUBSPOT COM 443573100 4,220 1,211 40.25 1,974 17.92 0.0217
2025-07-31 2025-06-30 13F HUBSPOT COM 443573100 3,009 -56 -1.83 1,675 -4.40 0.0192
2025-04-23 2025-03-31 13F HUBSPOT COM 443573100 3,065 -1,005 -24.69 1,751 -38.24 0.0217
2025-02-05 2024-12-31 13F HUBSPOT COM 443573100 4,070 22 0.54 2,836 31.80 0.0345
2024-11-05 2024-09-30 13F HUBSPOT COM 443573100 4,048 -916 -18.45 2,152 -26.51 0.0259
2024-08-08 2024-06-30 13F HUBSPOT COM 443573100 4,964 -392 -7.32 2,928 -12.76 0.0374
2024-05-07 2024-03-31 13F HUBSPOT COM 443573100 5,356 947 21.48 3,356 31.11 0.0492
2024-02-13 2023-12-31 13F HUBSPOT COM 443573100 4,409 751 20.53 2,560 42.09 0.0356
2023-11-08 2023-09-30 13F HUBSPOT COM 443573100 3,658 -3,437 -48.44 1,802 -52.29 0.0276
2023-08-03 2023-06-30 13F HUBSPOT COM 443573100 7,095 77 1.10 3,775 25.50 0.0555
2023-05-10 2023-03-31 13F HUBSPOT COM 443573100 7,018 -424 -5.70 3,009 39.84 0.0463
2023-02-07 2022-12-31 13F HUBSPOT COM 443573100 7,442 249 3.46 2,152 10.71 0.0346
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 7,193 2,368 49.08 1,943 34.00 0.0343
2022-08-08 2022-06-30 13F HUBSPOT COM 443573100 4,825 931 23.91 1,450 -21.62 0.0243
2022-05-12 2022-03-31 13F HUBSPOT COM 443573100 3,894 1,463 60.18 1,850 15.48 0.0263
2022-02-02 2021-12-31 13F HUBSPOT COM 443573100 2,431 -1,619 -39.98 1,602 -41.49 0.0212
2021-11-12 2021-09-30 13F HUBSPOT COM 443573100 4,050 353 9.55 2,738 27.05 0.0389
2021-08-03 2021-06-30 13F HUBSPOT COM 443573100 3,697 -1,610 -30.34 2,155 -10.58 0.0307
2021-05-17 2021-03-31 13F HUBSPOT COM 443573100 5,307 -2,010 -27.47 2,410 -16.93 0.0373
2021-02-11 2020-12-31 13F HUBSPOT COM 443573100 7,317 -3,794 -34.15 2,901 -10.66 0.0484
2020-11-13 2020-09-30 13F HUBSPOT COM 443573100 11,111 240 2.21 3,247 33.13 0.0630
2020-08-11 2020-06-30 13F HUBSPOT COM 443573100 10,871 3,009 38.27 2,439 132.95 0.0503
2020-05-08 2020-03-31 13F HUBSPOT COM 443573100 7,862 1,865 31.10 1,047 10.09 0.0257
2020-02-07 2019-12-31 13F HUBSPOT COM 443573100 5,997 3,928 189.85 951 203.83 0.0201
2019-10-31 2019-09-30 13F HUBSPOT COM 443573100 2,069 -29 -1.38 313 -12.57 0.0070
2019-08-09 2019-06-30 13F HUBSPOT COM 443573100 2,098 66 3.25 358 5.92 0.0079
2019-04-24 2019-03-31 13F HUBSPOT COM 443573100 2,032 436 27.32 338 69.00 0.0076
2019-01-30 2018-12-31 13F HUBSPOT COM 443573100 1,596 -68 -4.09 200 -20.32 0.0050
2018-10-26 2018-09-30 13F HUBSPOT COM 443573100 1,664 -106 -5.99 251 13.06 0.0056
2018-08-10 2018-06-30 13F HUBSPOT COM 443573100 1,770 1,770 222 0.0054
2018-02-07 2017-12-31 13F HUBSPOT COM 443573100 0 -1,290 -100.00 0 -100.00
2017-11-14 2017-09-30 13F HUBSPOT COM 443573100 1,290 37 2.95 109 31.33 0.0028
2017-08-09 2017-06-30 13F HUBSPOT COM 443573100 1,253 41 3.38 83 12.16 0.0023
2017-05-15 2017-03-31 13F HUBSPOT COM 443573100 1,212 1,212 74 0.0021
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.