HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionJpmorgan Chase & Co
Latest Disclosed Ownership2,041,553 shares
Ownership 3.80%
Jpmorgan Chase & Co ownership in HUBS / HubSpot, Inc.

2025-10-24 - Jpmorgan Chase & Co has filed an SCHEDULE 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 2,041,553 shares of HubSpot, Inc. (MX:HUBS). This represents 3.8 percent ownership of the company. In their previous filing dated 2025-02-11 , Jpmorgan Chase & Co had reported owning 3,306,181 shares, indicating a decrease of -38.25 percent.

Jpmorgan Chase & Co has a history of taking positions in derivatives of the underlying security (HUBS) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2025-10-24 2025-10-24 13G/A 3,306,181 2,041,553 -38.25 3.80 -40.63
2025-02-11 2025-02-11 13G/A 2,816,854 3,306,181 17.37 6.40 18.52
2024-10-10 2024-10-10 13G 2,816,854 5.40

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:HUBS / HubSpot, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F/A-1 HUBSPOT COMMON 443573100 2,655,310 389,346 17.18 631,460 -30.56 0.0044
2026-02-11 2025-12-31 13F HUBSPOT COMMON 443573100 2,265,964 203,825 9.88 909,332 -5.74 0.0571
2025-11-26 2025-09-30 13F/A-1 HUBSPOT COMMON 443573100 2,062,139 -1,511,156 -42.29 964,674 -51.50 0.0578
2025-11-07 2025-09-30 13F HUBSPOT COMMON 443573100 2,062,139 -1,511,156 964,674 0.0061
2025-08-12 2025-06-30 13F HUBSPOT COMMON 443573100 3,573,295 62,047 1.77 1,989,010 -0.84 0.1301
2025-05-12 2025-03-31 13F HUBSPOT COMMON 443573100 3,511,248 183,952 5.53 2,005,942 -13.48 0.1465
2025-02-12 2024-12-31 13F HUBSPOT COMMON 443573100 3,327,296 505,101 17.90 2,318,361 54.53 0.1726
2024-12-26 2024-09-30 13F/A-1 HUBSPOT COMMON 443573100 2,822,195 68,498 2.49 1,500,280 -7.62 0.1140
2024-11-08 2024-09-30 13F HUBSPOT COMMON 443573100 2,822,195 68,498 1,500,280 0.1144
2024-12-26 2024-06-30 13F/A-1 HUBSPOT COMMON 443573100 2,753,697 88,139 3.31 1,624,103 -2.76 0.1332
2024-08-12 2024-06-30 13F HUBSPOT COMMON 443573100 2,752,186 86,628 1,623,212 0.1333
2024-12-26 2024-03-31 13F/A-1 HUBSPOT COMMON 443573100 2,665,558 147,400 5.85 1,670,132 14.24 0.1411
2024-05-10 2024-03-31 13F HUBSPOT COMMON 443573100 2,659,336 141,178 1,666,234 0.1409
2024-12-26 2023-12-31 13F/A-1 HUBSPOT COMMON 443573100 2,518,158 -198,616 -7.31 1,461,892 9.26 0.1402
2024-02-12 2023-12-31 13F HUBSPOT COMMON 443573100 2,518,158 -198,616 1,461,892 0.1405
2023-11-14 2023-09-30 13F HUBSPOT COMMON 443573100 2,716,774 170,381 6.69 1,338,012 -1.25 0.1476
2023-08-11 2023-06-30 13F HUBSPOT COMMON 443573100 2,546,393 42,703 1.71 1,354,911 26.22 0.1472
2023-05-18 2023-03-31 13F/A-1 HUBSPOT COMMON 443573100 2,503,690 1,400,860 127.02 1,073,458 337,465.09 0.1308
2023-05-11 2023-03-31 13F HUBSPOT COMMON 443573100 2,501,682 1,398,852 1,073,458 0.0159
2023-02-13 2022-12-31 13F HUBSPOT COMMON 443573100 1,102,830 -179,260 -13.98 319 -99.91 0.0420
2022-11-14 2022-09-30 13F HUBSPOT COMMON 443573100 1,282,090 -191,012 -12.97 346,319 -21.80 0.0497
2022-08-11 2022-06-30 13F HUBSPOT COMMON 443573100 1,473,102 58,824 4.16 442,889 -34.06 0.0617
2022-05-11 2022-03-31 13F HUBSPOT COMMON 443573100 1,414,278 -181,286 -11.36 671,696 -36.13 0.0809
2022-02-11 2021-12-31 13F/A-1 HUBSPOT COMMON 443573100 1,595,564 7,074 0.45 1,051,718 -2.07 0.1215
2022-02-10 2021-12-31 13F HUBSPOT COMMON 443573100 1,595,564 7,074 1,051,718 0.1204
2021-11-12 2021-09-30 13F HUBSPOT COMMON 443573100 1,588,490 -204,863 -11.42 1,073,962 2.77 0.1328
2021-08-12 2021-06-30 13F HUBSPOT COMMON 443573100 1,793,353 211,825 13.39 1,045,023 45.48 0.1247
2021-05-12 2021-03-31 13F HUBSPOT COMMON 443573100 1,581,528 343,893 27.79 718,348 46.41 0.0959
2021-02-19 2020-12-31 13F/A-1 HUBSPOT COMMON 443573100 1,237,635 261,959 26.85 490,647 67.86 0.0721
2021-02-11 2020-12-31 13F HUBSPOT COMMON 443573100 1,237,635 261,959 490,647 12,134.0500
2020-11-12 2020-09-30 13F/A-1 HUBSPOT COMMON 443573100 975,676 -206,497 -17.47 292,304 10.21 0.0491
2020-11-12 2020-09-30 13F HUBSPOT COMMON 443573100 975,676 292,304
2020-08-11 2020-06-30 13F HUBSPOT COMMON 443573100 1,182,173 510,151 75.91 265,221 196.31 0.0512
2020-05-12 2020-03-31 13F HUBSPOT COMMON 443573100 672,022 256,975 61.91 89,508 36.06 0.0210
2020-02-11 2019-12-31 13F HUBSPOT COMMON 443573100 415,047 13,508 3.36 65,784 8.06 0.0123
2019-11-12 2019-09-30 13F HUBSPOT COMMON 443573100 401,539 13,296 3.42 60,878 -8.99 0.0121
2019-08-07 2019-06-30 13F HUBSPOT COMMON 443573100 388,243 -134,159 -25.68 66,890 -22.96 0.0131
2019-05-07 2019-03-31 13F HUBSPOT COMMON 443573100 522,402 -152,527 -22.60 86,829 2.32 0.0177
2019-02-11 2018-12-31 13F HUBSPOT COMMON 443573100 674,929 31,560 4.91 84,859 -12.62 0.0196
2018-11-13 2018-09-30 13F/A-1 HUBSPOT COMMON 443573100 643,369 -45,421 -6.59 97,117 12.44 0.0186
2018-11-07 2018-09-30 13F HUBSPOT COMMON 443573100 643,369 -45,421 97,117
2018-08-14 2018-06-30 13F HUBSPOT COMMON 443573100 688,790 67,627 10.89 86,375 28.40 0.0178
2018-05-10 2018-03-31 13F HUBSPOT COMMON 443573100 621,163 95,998 18.28 67,272 44.90 0.0144
2018-02-13 2017-12-31 13F HUBSPOT COMMON 443573100 525,165 20,131 3.99 46,425 12.18 0.0098
2017-11-09 2017-09-30 13F HUBSPOT COMMON 443573100 505,034 113,604 29.02 41,386 60.80 0.0091
2017-08-09 2017-06-30 13F HUBSPOT COMMON 443573100 391,430 -79,570 -16.89 25,738 -9.75 0.0059
2017-05-10 2017-03-31 13F HUBSPOT COMMON 443573100 471,000 -45,839 -8.87 28,519 17.41 0.0065
2017-02-06 2016-12-31 13F HUBSPOT COMMON 443573100 516,839 -1,613 -0.31 24,291 -18.69 0.0058
2016-11-04 2016-09-30 13F HUBSPOT COMMON 443573100 518,452 57,996 12.60 29,874 49.41 0.0074
2016-08-08 2016-06-30 13F HUBSPOT COMMON 443573100 460,456 -59,086 -11.37 19,994 -11.78 0.0050
2016-05-10 2016-03-31 13F HUBSPOT COMMON 443573100 519,542 -18,408 -3.42 22,663 -25.19 0.0058
2016-02-12 2015-12-31 13F HUBSPOT COMMON 443573100 537,950 -140,134 -20.67 30,293 -3.65 0.0076
2015-11-13 2015-09-30 13F HUBSPOT COMMON 443573100 678,084 30,957 4.78 31,442 -2.00 0.0084
2015-08-14 2015-06-30 13F HUBSPOT COMMON 443573100 647,127 -113,754 -14.95 32,084 5.68 0.0076
2015-05-15 2015-03-31 13F HUBSPOT COMMON 443573100 760,881 134,849 21.54 30,359 44.28 0.0069
2015-02-13 2014-12-31 13F HUBSPOT COMMON 443573100 626,032 626,032 21,041 0.0048
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F/A HUBSPOT OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2026-05-13 2026-03-31 13F HUBSPOT OPTION Call 0 0 n/a n/a n/a
2026-02-11 2025-12-31 13F HUBSPOT OPTION Call 1,000 0.00 401 -14.13 n/a n/a n/a
2025-11-26 2025-09-30 13F/A HUBSPOT OPTION Call 1,000 0.00 468 -16.01 n/a n/a n/a
2025-11-07 2025-09-30 13F HUBSPOT OPTION Call 1,000 468 n/a n/a n/a
2025-08-12 2025-06-30 13F HUBSPOT OPTION Call 1,000 557 n/a n/a n/a
2025-05-12 2025-03-31 13F HUBSPOT OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-12 2024-12-31 13F HUBSPOT OPTION Call 6,300 0.00 4,390 31.05 n/a n/a n/a
2024-12-26 2024-09-30 13F/A HUBSPOT OPTION Call 6,300 -43.24 3,349 -48.84 n/a n/a n/a
2024-11-08 2024-09-30 13F HUBSPOT OPTION Call 6,300 3,349 n/a n/a n/a
2024-12-26 2024-06-30 13F/A HUBSPOT OPTION Call 11,100 11.00 6,547 4.49 n/a n/a n/a
2024-08-12 2024-06-30 13F HUBSPOT OPTION Call 11,100 6,547 n/a n/a n/a
2024-12-26 2024-03-31 13F/A HUBSPOT OPTION Call 10,000 6,266 n/a n/a n/a
2024-05-10 2024-03-31 13F HUBSPOT OPTION Call 10,000 6,266 n/a n/a n/a
2021-05-12 2021-03-31 13F HUBSPOT OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-19 2020-12-31 13F/A HUBSPOT OPTION Call 35,000 0.00 13,875 32.32 n/a n/a n/a
2021-02-11 2020-12-31 13F HUBSPOT OPTION Call 35,000 13,875 n/a n/a n/a
2020-11-12 2020-09-30 13F/A HUBSPOT OPTION Call 35,000 10,486 n/a n/a n/a
2020-11-12 2020-09-30 13F HUBSPOT OPTION Call 35,000 10,486 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-26 2025-09-30 13F/A HUBSPOT OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-11-07 2025-09-30 13F HUBSPOT OPTION Put 0 0 n/a n/a n/a
2025-08-12 2025-06-30 13F HUBSPOT OPTION Put 1,000 557 n/a n/a n/a
2025-05-12 2025-03-31 13F HUBSPOT OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-12 2024-12-31 13F HUBSPOT OPTION Put 8,200 0.00 5,714 31.06 n/a n/a n/a
2024-12-26 2024-09-30 13F/A HUBSPOT OPTION Put 8,200 -42.66 4,359 -48.31 n/a n/a n/a
2024-11-08 2024-09-30 13F HUBSPOT OPTION Put 8,200 4,359 n/a n/a n/a
2024-12-26 2024-06-30 13F/A HUBSPOT OPTION Put 14,300 -11.18 8,434 -16.40 n/a n/a n/a
2024-08-12 2024-06-30 13F HUBSPOT OPTION Put 14,300 8,434 n/a n/a n/a
2024-12-26 2024-03-31 13F/A HUBSPOT OPTION Put 16,100 10,088 n/a n/a n/a
2024-05-10 2024-03-31 13F HUBSPOT OPTION Put 16,100 10,088 n/a n/a n/a
2022-08-11 2022-06-30 13F HUBSPOT OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-05-11 2022-03-31 13F HUBSPOT OPTION Put 24,400 -43.52 11,589 -59.30 n/a n/a n/a
2022-02-11 2021-12-31 13F/A HUBSPOT OPTION Put 43,200 4,220.00 28,475 4,112.28 n/a n/a n/a
2022-02-10 2021-12-31 13F HUBSPOT OPTION Put 43,200 28,475 n/a n/a n/a
2021-11-12 2021-09-30 13F HUBSPOT OPTION Put 1,000 676 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.