HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionHrt Financial Lp
Latest Disclosed Ownership50,675 shares
Latest Disclosed Value $ 12,369
Hrt Financial Lp ownership in HUBS / HubSpot, Inc.

On May 14, 2026 - Hrt Financial Lp filed a 13F-HR form disclosing ownership of 50,675 shares of HubSpot, Inc. (MX:HUBS) valued at $12,369 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 13,802 shares of HubSpot, Inc.. This represents a change in shares of 267.16% during the quarter.

Hrt Financial Lp has a history of taking positions in derivatives of the underlying security (HUBS) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:HUBS / HubSpot, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F HUBSPOT COM 443573100 50,675 36,873 267.16 12 140.00 0.0309
2026-02-12 2025-12-31 13F HUBSPOT COM 443573100 13,802 13,802 6 0.0175
2025-08-14 2025-06-30 13F HUBSPOT COM 443573100 0 -8,464 -100.00 0 -100.00
2025-05-15 2025-03-31 13F HUBSPOT COM 443573100 8,464 8,464 5 0.0306
2024-02-09 2023-12-31 13F HUBSPOT COM 443573100 0 -5,475 -100.00 0 -100.00
2023-11-13 2023-09-30 13F HUBSPOT COM 443573100 5,475 5,475 3 0.0269
2023-08-11 2023-06-30 13F HUBSPOT CALL 443573900 0 -500 -100.00 0 0.0000
2023-08-11 2023-06-30 13F HUBSPOT PUT 443573950 0 -600 -100.00 0 0.0000
2023-05-12 2023-03-31 13F HUBSPOT PUT 443573950 600 -1,500 -71.43 0 0.0031
2023-05-12 2023-03-31 13F HUBSPOT CALL 443573900 500 -700 -58.33 0 0.0026
2023-02-10 2022-12-31 13F HUBSPOT PUT 443573950 2,100 900 75.00 1 -100.00 0.0086
2023-02-10 2022-12-31 13F HUBSPOT CALL 443573900 1,200 300 33.33 0 -100.00 0.0049
2023-02-10 2022-12-31 13F HUBSPOT COM 443573100 1,542 0
2022-11-14 2022-09-30 13F HUBSPOT PUT 443573950 1,200 1,200 324 0.0035
2022-11-14 2022-09-30 13F HUBSPOT CALL 443573900 900 900 243 0.0026
2022-08-12 2022-06-30 13F HUBSPOT OM 443573100 13,443 13,443 4,041 0.0443
2022-05-16 2022-03-31 13F HUBSPOT COM 443573100 0 -2,870 -100.00 0 -100.00
2022-02-14 2021-12-31 13F HUBSPOT COM 443573100 2,870 -17,746 -86.08 1,891 -86.43 0.0109
2021-11-15 2021-09-30 13F HUBSPOT COM 443573100 20,616 12,663 159.22 13,938 200.78 0.0850
2021-08-16 2021-06-30 13F HUBSPOT OM 443573100 7,953 7,953 4,634 0.0425
2021-05-17 2021-03-31 13F HUBSPOT OM 443573100 0 -32,819 -100.00 0 -100.00
2021-02-16 2020-12-31 13F HUBSPOT OM 443573100 32,819 -45,223 -57.95 13,010 -42.95 0.2621
2020-11-13 2020-09-30 13F HUBSPOT OM 443573100 78,042 78,042 22,806 0.6625
2020-02-14 2019-12-31 13F HUBSPOT COM 443573100 0 -4,381 -100.00 0 -100.00
2019-11-14 2019-09-30 13F HUBSPOT COM 443573100 4,381 -30,120 -87.30 664 -88.71 0.0313
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 34,501 34,501 5,883 0.3716
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-08-11 2023-06-30 13F HUBSPOT CALL 0 -100.00 0 n/a n/a n/a
2023-05-12 2023-03-31 13F HUBSPOT CALL 500 -58.33 0 n/a n/a n/a
2023-02-10 2022-12-31 13F HUBSPOT CALL 1,200 33.33 0 -100.00 n/a n/a n/a
2022-11-14 2022-09-30 13F HUBSPOT CALL 900 243 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-08-11 2023-06-30 13F HUBSPOT PUT 0 -100.00 0 n/a n/a n/a
2023-05-12 2023-03-31 13F HUBSPOT PUT 600 -71.43 0 n/a n/a n/a
2023-02-10 2022-12-31 13F HUBSPOT PUT 2,100 75.00 1 -100.00 n/a n/a n/a
2022-11-14 2022-09-30 13F HUBSPOT PUT 1,200 324 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.