HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionHolocene Advisors, LP
Latest Disclosed Ownership13,646 shares
Latest Disclosed Value $ 3,330,989
Holocene Advisors, LP ownership in HUBS / HubSpot, Inc.

On May 15, 2026 - Holocene Advisors, LP filed a 13F-HR form disclosing ownership of 13,646 shares of HubSpot, Inc. (MX:HUBS) valued at $3,330,989 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 14, 2025 disclosing 0 shares of HubSpot, Inc..

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HUBSPOT COM 443573100 13,646 13,646 3,331 0.0080
2025-02-14 2024-12-31 13F HUBSPOT COM 443573100 0 -319,767 -100.00 0 -100.00
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 319,767 47,736 17.55 169,988 5.95 0.6864
2024-08-14 2024-06-30 13F HUBSPOT COM 443573100 272,031 42,607 18.57 160,441 11.61 0.6698
2024-05-15 2024-03-31 13F HUBSPOT COM 443573100 229,424 -40,079 -14.87 143,748 -8.12 0.5279
2024-02-14 2023-12-31 13F HUBSPOT COM 443573100 269,503 269,503 156,457 0.6097
2023-11-14 2023-09-30 13F HUBSPOT COM 443573100 0 -147,391 -100.00 0 -100.00
2023-08-14 2023-06-30 13F HUBSPOT COM 443573100 147,391 -44,916 -23.36 78,425 -4.88 0.3347
2023-05-15 2023-03-31 13F HUBSPOT COM 443573100 192,307 44,190 29.83 82,452 92.53 0.4053
2023-02-14 2022-12-31 13F HUBSPOT COM 443573100 148,117 148,117 42,825 0.2612
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 0 -1,640 -100.00 0 -100.00
2022-08-15 2022-06-30 13F HUBSPOT COM 443573100 1,640 1,640 493 0.0030
2021-05-17 2021-03-31 13F HUBSPOT COM 443573100 0 -45,257 -100.00 0 -100.00
2021-02-16 2020-12-31 13F HUBSPOT COM 443573100 45,257 -19,230 -29.82 17,942 -4.79 0.1132
2020-11-16 2020-09-30 13F HUBSPOT COM 443573100 64,487 64,487 18,845 0.1433
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.