HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionHighTower Advisors, LLC
Latest Disclosed Ownership3,736 shares
Latest Disclosed Value $ 912,140
HighTower Advisors, LLC reports 9.43% decrease in ownership of HUBS / HubSpot, Inc.

On May 5, 2026 - HighTower Advisors, LLC filed a 13F-HR form disclosing ownership of 3,736 shares of HubSpot, Inc. (MX:HUBS) valued at $912,140 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 4,125 shares of HubSpot, Inc.. This represents a change in shares of -9.43% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F HUBSPOT COM 443573100 3,736 -389 -9.43 912 -44.89 0.0010
2026-02-06 2025-12-31 13F HUBSPOT COM 443573100 4,125 333 8.78 1,656 -6.71 0.0018
2025-11-07 2025-09-30 13F HUBSPOT COM 443573100 3,792 -237 -5.88 1,774 -20.87 0.0020
2025-08-11 2025-06-30 13F HUBSPOT COM 443573100 4,029 -768 -16.01 2,242 -18.18 0.0028
2025-05-13 2025-03-31 13F HUBSPOT COM 443573100 4,797 -2,715 -36.14 2,740 -47.64 0.0037
2025-02-07 2024-12-31 13F HUBSPOT COM 443573100 7,512 2,977 65.64 5,234 116.24 0.0072
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 4,535 61 1.36 2,420 -8.44 0.0035
2024-08-13 2024-06-30 13F HUBSPOT COM 443573100 4,474 -1,527 -25.45 2,643 -29.95 0.0041
2024-05-06 2024-03-31 13F HUBSPOT COM 443573100 6,001 2,435 68.28 3,773 81.83 0.0061
2024-02-12 2023-12-31 13F HUBSPOT COM 443573100 3,566 451 14.48 2,075 35.98 0.0035
2023-11-08 2023-09-30 13F HUBSPOT COM 443573100 3,115 -510 -14.07 1,526 -21.06 0.0029
2023-08-14 2023-06-30 13F HUBSPOT COM 443573100 3,625 1,684 86.76 1,933 132.89 0.0038
2023-05-12 2023-03-31 13F HUBSPOT COM 443573100 1,941 396 25.63 830 86.10 0.0018
2023-02-09 2022-12-31 13F HUBSPOT COM 443573100 1,545 337 27.90 446 35.98 0.0010
2022-11-09 2022-09-30 13F HUBSPOT COM 443573100 1,208 -72 -5.62 328 -15.03 0.0009
2022-08-10 2022-06-30 13F HUBSPOT COM 443573100 1,280 87 7.29 386 -31.32 0.0010
2022-05-12 2022-03-31 13F HUBSPOT COM 443573100 1,193 -575 -32.52 562 -52.25 0.0013
2022-02-10 2021-12-31 13F HUBSPOT COM 443573100 1,768 -310 -14.92 1,177 -16.23 0.0026
2021-11-12 2021-09-30 13F HUBSPOT COM 443573100 2,078 215 11.54 1,405 29.25 0.0038
2021-08-06 2021-06-30 13F HUBSPOT COM 443573100 1,863 787 73.14 1,087 120.93 0.0031
2021-05-10 2021-03-31 13F HUBSPOT COM 443573100 1,076 111 11.50 492 29.13 0.0016
2021-02-10 2020-12-31 13F HUBSPOT COM 443573100 965 965 381 0.0016
2020-02-14 2019-12-31 13F HUBSPOT COM 443573100 0 -1,514 -100.00 0 -100.00
2019-11-12 2019-09-30 13F HUBSPOT COM 443573100 1,514 -311 -17.04 228 -26.92 0.0012
2019-08-13 2019-06-30 13F HUBSPOT COM 443573100 1,825 1,825 312 0.0019
2019-02-14 2018-12-31 13F HUBSPOT COM 443573100 0 -4,261 -100.00 0 -100.00
2018-11-09 2018-09-30 13F HUBSPOT COM 443573100 4,261 4,261 648 0.0047
2018-05-15 2018-03-31 13F HUBSPOT COM 443573100 0 -8,968 -100.00 0 -100.00
2018-02-14 2017-12-31 13F HUBSPOT COM 443573100 8,968 5,180 136.75 795 148.44 0.0065
2017-11-14 2017-09-30 13F HUBSPOT COM 443573100 3,788 3,788 320 0.0027
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.