HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionHartland & Co., LLC
Latest Disclosed Ownership235 shares
Latest Disclosed Value $ 57,364
Hartland & Co., LLC reports 12.96% decrease in ownership of HUBS / HubSpot, Inc.

On May 6, 2026 - Hartland & Co., LLC filed a 13F-HR form disclosing ownership of 235 shares of HubSpot, Inc. (MX:HUBS) valued at $57,364 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 270 shares of HubSpot, Inc.. This represents a change in shares of -12.96% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F HUBSPOT COM 443573100 235 -35 -12.96 57 -47.22 0.0005
2026-02-09 2025-12-31 13F HUBSPOT COM 443573100 270 -197 -42.18 108 -50.46 0.0014
2025-11-10 2025-09-30 13F HUBSPOT COM 443573100 467 84 21.93 218 2.35 0.0029
2025-08-08 2025-06-30 13F HUBSPOT COM 443573100 383 46 13.65 213 10.94 0.0030
2025-05-13 2025-03-31 13F HUBSPOT COM 443573100 337 61 22.10 193 0.00 0.0030
2025-02-10 2024-12-31 13F HUBSPOT COM 443573100 276 -1 -0.36 192 30.61 0.0029
2024-11-13 2024-09-30 13F HUBSPOT COM 443573100 277 -41 -12.89 147 -21.39 0.0023
2024-08-12 2024-06-30 13F HUBSPOT COM 443573100 318 100 45.87 188 43.85 0.0032
2024-05-14 2024-03-31 13F HUBSPOT COM 443573100 218 5 2.35 130 5.69 0.0065
2024-02-12 2023-12-31 13F HUBSPOT COM 443573100 213 55 34.81 124 59.74 0.0066
2023-11-13 2023-09-30 13F/A-1 HUBSPOT COM 443573100 158 -139 -46.80 78 -51.27 0.0048
2023-11-07 2023-09-30 13F HUBSPOT COM 443573100 158 -139 78 0.0043
2023-08-07 2023-06-30 13F HUBSPOT COM 443573100 297 25 9.19 158 36.21 0.0096
2023-05-09 2023-03-31 13F HUBSPOT COM 443573100 272 130 91.55 117 182.93 0.0085
2023-02-14 2022-12-31 13F HUBSPOT COM 443573100 142 0 0.00 41 7.89 0.0032
2022-11-15 2022-09-30 13F HUBSPOT COM 443573100 142 0 0.00 38 -11.63 0.0035
2022-08-12 2022-06-30 13F HUBSPOT COM 443573100 142 0 0.00 43 -35.82 0.0034
2022-05-04 2022-03-31 13F HUBSPOT COM 443573100 142 0 0.00 67 -28.72 0.0045
2022-02-14 2021-12-31 13F HUBSPOT COM 443573100 142 -106 -42.74 94 -44.05 0.0064
2021-11-12 2021-09-30 13F HUBSPOT COM 443573100 248 0 0.00 168 15.86 0.0125
2021-08-12 2021-06-30 13F HUBSPOT COM 443573100 248 0 0.00 145 28.32 0.0112
2021-05-14 2021-03-31 13F HUBSPOT COM 443573100 248 0 0.00 113 15.31 0.0094
2021-02-11 2020-12-31 13F HUBSPOT COM 443573100 248 0 0.00 98 36.11 0.0089
2020-11-12 2020-09-30 13F HUBSPOT COM 443573100 248 5 2.06 72 30.91 0.0077
2020-08-11 2020-06-30 13F HUBSPOT COM 443573100 243 0 0.00 55 71.88 0.0064
2020-05-14 2020-03-31 13F HUBSPOT COM 443573100 243 243 32 0.0047
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.