HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionGeode Capital Management, Llc
Latest Disclosed Ownership1,003,295 shares
Latest Disclosed Value $ 244,292,734
Geode Capital Management, Llc reports 3.25% increase in ownership of HUBS / HubSpot, Inc.

On May 15, 2026 - Geode Capital Management, Llc filed a 13F-HR form disclosing ownership of 1,003,295 shares of HubSpot, Inc. (MX:HUBS) valued at $244,292,734 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 971,712 shares of HubSpot, Inc.. This represents a change in shares of 3.25% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HUBSPOT COM 443573100 1,003,295 31,583 3.25 244,293 -37.19 0.0081
2026-02-09 2025-12-31 13F HUBSPOT COM 443573100 971,712 14,159 1.48 388,917 -12.93 0.0240
2025-11-12 2025-09-30 13F HUBSPOT COM 443573100 957,553 31,615 3.41 446,653 -13.08 0.0285
2025-08-08 2025-06-30 13F HUBSPOT COM 443573100 925,938 38,096 4.29 513,886 1.54 0.0360
2025-05-13 2025-03-31 13F HUBSPOT COM 443573100 887,842 57,437 6.92 506,082 -12.38 0.0398
2025-02-12 2024-12-31 13F HUBSPOT COM 443573100 830,405 9,922 1.21 577,572 32.72 0.0448
2024-11-12 2024-09-30 13F HUBSPOT COM 443573100 820,483 19,974 2.50 435,184 -7.66 0.0352
2024-08-09 2024-06-30 13F HUBSPOT COM 443573100 800,509 40,017 5.26 471,295 -0.96 0.0414
2024-05-13 2024-03-31 13F HUBSPOT COM 443573100 760,492 30,430 4.17 475,876 12.44 0.0440
2024-02-13 2023-12-31 13F HUBSPOT COM 443573100 730,062 36,948 5.33 423,238 24.12 0.0443
2023-11-13 2023-09-30 13F HUBSPOT COM 443573100 693,114 22,085 3.29 341,002 -4.33 0.0406
2023-08-11 2023-06-30 13F HUBSPOT COM 443573100 671,029 26,641 4.13 356,444 29.20 0.0419
2023-05-15 2023-03-31 13F HUBSPOT COM 443573100 644,388 20,332 3.26 275,883 153,168.33 0.0358
2023-02-13 2022-12-31 13F HUBSPOT COM 443573100 624,056 29,960 5.04 180 -99.89 0.0253
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 594,096 31,088 5.52 160,345 -5.15 0.0243
2022-08-12 2022-06-30 13F HUBSPOT COM 443573100 563,008 -2,658 -0.47 169,060 -36.97 0.0248
2022-05-13 2022-03-31 13F HUBSPOT COM 443573100 565,666 -15,378 -2.65 268,231 -29.86 0.0335
2022-02-11 2021-12-31 13F HUBSPOT COM 443573100 581,044 10,359 1.82 382,446 -0.73 0.0461
2021-11-12 2021-09-30 13F HUBSPOT COM 443573100 570,685 4,100 0.72 385,256 16.86 0.0519
2021-08-13 2021-06-30 13F HUBSPOT COM 443573100 566,585 56,338 11.04 329,686 42.45 0.0454
2021-05-12 2021-03-31 13F HUBSPOT COM 443573100 510,247 27,550 5.71 231,436 21.11 0.0354
2021-02-12 2020-12-31 13F HUBSPOT COM 443573100 482,697 39,357 8.88 191,102 47.50 0.0321
2020-11-13 2020-09-30 13F HUBSPOT COM 443573100 443,340 -8,709 -1.93 129,557 27.75 0.0254
2020-08-13 2020-06-30 13F HUBSPOT COM 443573100 452,049 14,843 3.39 101,417 74.16 0.0217
2020-05-14 2020-03-31 13F HUBSPOT COM 443573100 437,206 17,874 4.26 58,231 -12.39 0.0152
2020-02-20 2019-12-31 13F/A-1 HUBSPOT COM 443573100 419,332 19,085 4.77 66,464 9.53 0.0139
2020-02-13 2019-12-31 13F HUBSPOT COM 443573100 419,332 19,085 66,464 8,470.2540
2019-11-12 2019-09-30 13F HUBSPOT COM 443573100 400,247 -7,452 -1.83 60,681 -12.71 0.0142
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 407,699 -63,512 -13.48 69,519 -11.24 0.0168
2019-05-14 2019-03-31 13F HUBSPOT COM 443573100 471,211 88,641 23.17 78,319 62.83 0.0203
2019-03-06 2018-12-31 13F/A-1 HUBSPOT COM 443573100 382,570 34,178 9.81 48,100 -8.53 0.0149
2019-02-13 2018-12-31 13F HUBSPOT COM 443573100 382,570 34,178 48,100
2018-11-13 2018-09-30 13F HUBSPOT COM 443573100 348,392 18,140 5.49 52,588 26.98 0.0148
2018-08-14 2018-06-30 13F HUBSPOT COM 443573100 330,252 31,634 10.59 41,413 28.06 0.0127
2018-05-15 2018-03-31 13F HUBSPOT COM 443573100 298,618 14,756 5.20 32,340 28.88 0.0105
2018-02-13 2017-12-31 13F HUBSPOT COM 443573100 283,862 13,416 4.96 25,093 10.40 0.0085
2017-11-14 2017-09-30 13F HUBSPOT COM 443573100 270,446 20,722 8.30 22,730 38.44 0.0084
2017-08-14 2017-06-30 13F HUBSPOT COM 443573100 249,724 14,514 6.17 16,419 15.29 0.0065
2017-06-21 2017-03-31 13F/A-1 HUBSPOT COM 443573100 235,210 14,088 6.37 14,241 37.04 0.0058
2017-05-12 2017-03-31 13F HUBSPOT COM 443573100 235,210 14,241
2017-02-14 2016-12-31 13F HUBSPOT COM 443573100 221,122 15,054 7.31 10,392 -12.47 0.0048
2016-11-10 2016-09-30 13F HUBSPOT COM 443573100 206,068 117,236 131.97 11,873 207.91 0.0060
2016-08-12 2016-06-30 13F HUBSPOT COM 443573100 88,832 14,180 18.99 3,856 18.43 0.0021
2016-05-13 2016-03-31 13F HUBSPOT COM 443573100 74,652 7,043 10.42 3,256 -14.47 0.0017
2016-02-12 2015-12-31 13F HUBSPOT COM 443573100 67,609 970 1.46 3,807 23.20 0.0022
2015-11-13 2015-09-30 13F HUBSPOT COM 443573100 66,639 -993 -1.47 3,090 -7.84 0.0019
2015-08-14 2015-06-30 13F HUBSPOT COM 443573100 67,632 17,318 34.42 3,353 67.07 0.0019
2015-05-14 2015-03-31 13F HUBSPOT COM 443573100 50,314 29,784 145.08 2,007 190.87 0.0011
2015-02-12 2014-12-31 13F HUBSPOT COM 443573100 20,530 20,530 690 0.0004
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.