HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionExchange Traded Concepts, Llc
Latest Disclosed Ownership16,877 shares
Latest Disclosed Value $ 4,119,676
Exchange Traded Concepts, Llc reports 14.73% increase in ownership of HUBS / HubSpot, Inc.

On April 15, 2026 - Exchange Traded Concepts, Llc filed a 13F-HR form disclosing ownership of 16,877 shares of HubSpot, Inc. (MX:HUBS) valued at $4,119,676 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 14, 2026 disclosing 14,710 shares of HubSpot, Inc.. This represents a change in shares of 14.73% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F HUBSPOT COM 443573100 16,877 2,167 14.73 4,120 -30.22 0.0140
2026-01-14 2025-12-31 13F HUBSPOT COM 443573100 14,710 4,539 44.63 5,903 24.09 0.0449
2025-10-14 2025-09-30 13F HUBSPOT COM 443573100 10,171 3,643 55.81 4,758 30.94 0.0404
2025-07-10 2025-06-30 13F HUBSPOT COM 443573100 6,528 903 16.05 3,634 13.07 0.0444
2025-04-17 2025-03-31 13F HUBSPOT COM 443573100 5,625 1,622 40.52 3,214 15.20 0.0551
2025-01-21 2024-12-31 13F HUBSPOT COM 443573100 4,003 -746 -15.71 2,789 10.50 0.0555
2024-10-10 2024-09-30 13F HUBSPOT COM 443573100 4,749 580 13.91 2,525 2.69 0.0590
2024-08-13 2024-06-30 13F HUBSPOT COM 443573100 4,169 -1,364 -24.65 2,459 -29.08 0.0622
2024-04-15 2024-03-31 13F HUBSPOT COM 443573100 5,533 1,422 34.59 3,467 45.26 0.0894
2024-01-05 2023-12-31 13F HUBSPOT COM 443573100 4,111 1,537 59.71 2,387 88.32 0.0638
2023-10-18 2023-09-30 13F HUBSPOT COM 443573100 2,574 1,095 74.04 1,268 61.20 0.0359
2023-07-20 2023-06-30 13F HUBSPOT COM 443573100 1,479 529 55.68 787 93.12 0.0194
2023-04-12 2023-03-31 13F HUBSPOT COM 443573100 950 -220 -18.80 407 20.41 0.0112
2023-01-27 2022-12-31 13F/A-1 HUBSPOT COM 443573100 1,170 120 11.43 338 19.01 0.0097
2023-01-18 2022-12-31 13F HUBSPOT COM 443573100 1,170 120 0 0.0097
2022-10-07 2022-09-30 13F HUBSPOT COM 443573100 1,050 70 7.14 284 -3.73 0.0093
2022-07-20 2022-06-30 13F HUBSPOT COM 443573100 980 -21 -2.10 295 -37.89 0.0086
2022-04-26 2022-03-31 13F HUBSPOT COM 443573100 1,001 -1,617 -61.76 475 -72.48 0.0095
2022-01-13 2021-12-31 13F HUBSPOT COM 443573100 2,618 376 16.77 1,726 13.85 0.0334
2021-10-18 2021-09-30 13F HUBSPOT COM 443573100 2,242 -528 -19.06 1,516 -6.07 0.0387
2021-07-30 2021-06-30 13F HUBSPOT COM 443573100 2,770 -56 -1.98 1,614 25.70 0.0511
2021-04-20 2021-03-31 13F HUBSPOT COM 443573100 2,826 33 1.18 1,284 15.99 0.0480
2021-01-19 2020-12-31 13F HUBSPOT COM 443573100 2,793 149 5.64 1,107 43.21 0.0514
2020-10-30 2020-09-30 13F HUBSPOT COM 443573100 2,644 2,357 821.25 773 1,107.81 0.0437
2020-07-15 2020-06-30 13F HUBSPOT COM 443573100 287 287 64 0.0106
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.